TVS Motor Company owns three major international brands, including Norton Motorcycles from the United Kingdom, Swiss E Mobility Group, and EGO Movement from Switzerland. These acquisitions have boosted TVS’s global reach in premium motorcycles and electric mobility, strengthening its presence in Europe’s sustainable transport market.
Content:
- Who Are TVS Motors And What Do They Do?
- TVS Motors’ Global Reach: Companies It Owns
- TVS Motors International Business – Foreign Companies Owned By TVS
- Norton Motorcycles
- Swiss E-Mobility Group
- EGO Movement
- TVS Motors’ Acquisition Timeline
- Who Owns TVS Motors? Family & Business Background
- How To Invest In TVS Motors?
- What Are The 3 Foreign Companies Owned By TVS Motors? – Quick Summary
- TVS Motors And The 3 Major Foreign Companies It Owns – FAQs
Who Are TVS Motors And What Do They Do?
TVS Motor Company is a flagship firm of the TVS Group founded by T V Sundaram Iyengar in 1911. The company was formally established in 1978 and is headquartered in Chennai. It is currently led by Sudarshan Venu as Managing Director.
TVS manufactures two-wheelers and three-wheelers and ranks among India’s top automotive brands. With a strong focus on innovation, quality, and sustainability, it exports to over sixty countries. The company has also expanded into electric mobility and premium global markets through key international acquisitions.
TVS Motors’ Global Reach: Companies It Owns
The following points show the acquisitions of TVS Motor.
1. Norton Motorcycles (UK)
- Acquisition Year: 2020
- Acquisition Cost: ₹1530 crore
- About: Iconic British motorcycle brand known for performance and legacy.
- Strategic Benefit: Expanded TVS into the premium motorcycle segment.
- Market Share: 12 percent in UK premium segment
- Presence: UK, India (assembly), USA, EU
2. Swiss E-Mobility Group (Switzerland)
- Acquisition Year: 2021
- Acquisition Cost: ₹700 crore
- About: Leading e-bike solution provider in Switzerland with retail and service operations.
- Strategic Benefit: Entry into European e-mobility space.
- Market Share: 6 percent in Swiss e-bike market
- Presence: Switzerland, Germany, India (R&D)
3. EGO Movement (Switzerland)
- Acquisition Year: 2022
- Acquisition Cost: ₹150 crore
- About: Premium lifestyle e-bike brand with a strong design focus.
- Strategic Benefit: Diversification into design-led sustainable mobility.
- Market Share: 4 percent in Swiss urban mobility segment
- Presence: Switzerland, Austria, Germany, India (brand integration)
The chart below shows TVS Motors’ Acquisition Costs.
The chart below shows the Estimated Market Share post-acquisition
TVS Motors International Business – Foreign Companies Owned By TVS
TVS Motors has strategically expanded its international presence through acquisitions of iconic and innovative brands. These include Norton Motorcycles in the UK, Swiss E-Mobility Group, and EGO Movement in Switzerland, strengthening its global reach across premium and electric mobility sectors.
Each acquisition supports TVS’s transition toward future-ready mobility. Norton enhances the company’s presence in high-end motorcycles, while Swiss E-Mobility Group and EGO Movement provide strong footholds in sustainable transport. This international business strategy ensures TVS’s relevance in competitive global markets with innovation, design, and diversified product offerings.
Norton Motorcycles
Norton Motorcycles is a legendary British motorcycle brand known for high-performance and classic design. Acquired by TVS in 2020, it represents a strategic move into the premium motorcycle segment. Norton’s revival under TVS brings heritage engineering and a powerful global identity to the company’s portfolio.
Swiss E-Mobility Group
Swiss E-Mobility Group is a leading electric bicycle company in Switzerland offering multiple e-bike brands and strong retail presence. Acquired by TVS in 2021, it marked the company’s entry into European sustainable mobility, enabling access to growing e-bike markets and technology-driven clean transport solutions.
EGO Movement
EGO Movement is a premium lifestyle e-bike brand based in Switzerland known for design innovation and urban mobility appeal. TVS acquired it in 2022 to diversify into stylish and sustainable mobility. The brand complements TVS’s global strategy for electric and design-led urban transport solutions.
TVS Motors’ Acquisition Timeline
The chart below shows TVS Motors’ Acquisition Timeline.
Who Owns TVS Motors? Family & Business Background
TVS Motor Company is owned by the TVS Group, one of India’s largest and oldest family-run business conglomerates. It was founded by T V Sundaram Iyengar in 1911. The group operates in the automotive, finance, electronics, and logistics sectors.
Sudarshan Venu, the son of Venu Srinivasan, currently serves as the Managing Director of TVS Motor. The family maintains a strong legacy of innovation and values-driven leadership. Their business philosophy emphasizes long-term growth, engineering excellence, and global expansion while staying deeply rooted in Indian manufacturing heritage.
How To Invest In TVS Motors?
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What Are The 3 Foreign Companies Owned By TVS Motors? – Quick Summary
- TVS Motor Company owns Norton Motorcycles, Swiss E Mobility Group, and EGO Movement. These global acquisitions have expanded its presence in premium motorcycles and electric mobility, strengthening its footprint in Europe’s sustainable transport market.
- TVS Motor Company, part of the historic TVS Group founded in 1911, was established in 1978. Headquartered in Chennai, it is currently led by Sudarshan Venu and operates as a major two-wheeler manufacturer.
- TVS Motors strategically expanded its international presence by acquiring Norton Motorcycles, Swiss E-Mobility Group, and EGO Movement. These acquisitions enhance its capabilities and brand equity in premium and electric mobility markets worldwide.
- Norton Motorcycles, a renowned British brand, was acquired by TVS in 2020. Known for performance and classic styling, Norton adds heritage and prestige to TVS’s portfolio, strengthening its global presence in premium motorcycle segments.
- Swiss E-Mobility Group, acquired by TVS in 2021, is a top e-bike company in Switzerland. With multiple brands and retail presence, it helped TVS enter Europe’s clean mobility market and access advanced e-bike technologies.
- EGO Movement, acquired in 2022, is a premium Swiss e-bike brand focused on urban mobility and design. It supports TVS’s strategy to expand in stylish, sustainable mobility and strengthens its urban transport offerings in Europe.
- TVS Motor Company is owned by the TVS Group, one of India’s oldest family-run conglomerates. Founded by T V Sundaram Iyengar in 1911, the group operates across automotive, finance, electronics, logistics, and related industries.
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TVS Motors And The 3 Major Foreign Companies It Owns – FAQs
The first major global company TVS Motor acquired was Norton Motorcycles in 2020. This acquisition marked TVS’s entry into the premium motorcycle segment and served as a strategic step toward expanding its global presence in high-performance two-wheeler markets.
TVS Motor acquired Norton Motorcycles for approximately ₹1530 crore. The deal included Norton’s brand rights, product portfolio, and production assets. This acquisition positioned TVS as a key player in the premium motorcycle space with a strong British legacy and global brand appeal.
TVS Motor currently owns three prominent international companies. These include Norton Motorcycles in the United Kingdom, Swiss E-Mobility Group, and EGO Movement in Switzerland. Each acquisition strengthens TVS’s position in premium motorcycles and sustainable urban mobility solutions across global markets.
Under TVS ownership, Norton Motorcycles holds an estimated 12 percent share in the UK’s premium motorcycle segment. While still rebuilding its market presence, the brand benefits from TVS’s investment in manufacturing modernization and product development to regain its legacy market.
TVS Motor Company is owned by the TVS Group, a family-run Indian conglomerate founded by T V Sundaram Iyengar in 1911. The company is currently led by Sudarshan Venu, Managing Director and a fourth-generation member of the founding family.
As of the latest available reports, Norton’s direct contribution to TVS Motor’s overall revenue remains modest but growing. The brand is still in its development and repositioning phase with future profitability expected from upcoming model launches and global premium expansion.
TVS acquired Norton Motorcycles through a successful bid during Norton’s administration process in 2020. The acquisition included assets, brand rights, and ongoing product development. TVS aimed to preserve Norton’s heritage while modernizing operations and introducing new models under Indian ownership.
TVS Motor’s investment in the Swiss E-Mobility Group is valued at approximately ₹700 crore. This acquisition provided access to Europe’s growing e-bike market and positioned TVS as a significant player in electric mobility across advanced and urban global regions.
In addition to Norton Motorcycles and Swiss E-Mobility Group, TVS also owns EGO Movement, a Swiss-based premium lifestyle e-bike brand. These brands complement TVS’s innovation strategy by offering a mix of performance motorcycles and sustainable electric mobility solutions.
TVS Motors has strengthened its presence in the global e-bike market through acquisitions in Switzerland. By leveraging advanced design and local retail networks of Swiss E-Mobility Group and EGO Movement, TVS supports the shift to eco-friendly mobility across Europe’s urban centers.
Disclaimer: The above article is written for educational purposes and the companies’ data mentioned in the article may change with respect to time. The securities quoted are exemplary and are not recommendatory.
