Varun Beverages operates internationally through subsidiaries in Zambia, Mozambique, Sri Lanka, Nepal, Morocco, and Zimbabwe. These units bottle and distribute PepsiCo’s global beverage brands, expanding Varun’s reach across Africa and Asia while strengthening its footprint in the global carbonated and non-carbonated drinks market.
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Who Is Varun Beverages and What Do They Do?
Varun Beverages Limited is one of PepsiCo’s largest global franchise bottlers, responsible for producing and distributing drinks like Pepsi, Mountain Dew, and Tropicana. Established in 1995, it operates across India and internationally in countries such as Nepal, Sri Lanka, Morocco, Zambia, and Zimbabwe.
The company focuses on both carbonated and non-carbonated beverages, expanding PepsiCo’s brand presence in key markets. Part of RJ Corp, Varun Beverages is led by Ravi Jaipuria and known for strategic acquisitions, operational efficiency, and aggressive international expansion to become a dominant force in the global beverage sector.
Varun Beverages’ Global Reach: Companies It Owns
1. Varun Beverages (Zambia) Limited
- Acquisition Year: 2018
- About: Pepsi bottling and distribution unit in Southern Africa.
- Strategic Benefit: Gave entry into Zambia’s FMCG and beverages market.
- Financials (Current): Estimated revenue ₹500+ Crores
- Market Share: 30 percent in Zambian carbonated drinks
- Presence: Lusaka, Copperbelt region
2. Varun Beverages (Mozambique), S.A.
- Acquisition Year: 2019
- Acquisition Cost: Organic entry (Greenfield setup)
- About: Expanding Pepsi portfolio in Portuguese-speaking markets.
- Strategic Benefit: Strengthened Africa presence with new consumer base.
- Financials (Current): Estimated revenue ₹200+ Crores
- Market Share: 20 percent in Mozambique’s soft drink space
- Presence: Maputo, Beira
3. Varun Beverages (Sri Lanka) Ltd.
- Acquisition Year: 2017
- Acquisition Cost: ₹375 Crores
- About: Pepsi bottling partner in Sri Lanka
- Strategic Benefit: Increased operational control and margins in South Asia
- Financials (Current): Revenue around ₹600+ Crores
- Market Share: 35 percent in the carbonated beverage segment
- Presence: Colombo, Western Province
4. Varun Beverages (Nepal) Pvt. Ltd.
- Acquisition Year: 2017
- Acquisition Cost: Organic entry
- About: Bottler and distributor of Pepsi brands in Nepal
- Strategic Benefit: Built a strategic Himalayan regional hub
- Financials (Current): Revenue ₹700+ Crores
- Market Share: 40 percent in Nepal’s soft drink market
- Presence: Kathmandu, Birgunj
5. Varun Beverages Morocco SA
- Acquisition Year: 2019
- Acquisition Cost: ₹1,120 Crores
- About: Largest PepsiCo bottling operations in North Africa
- Strategic Benefit: First North African expansion, urban market dominance
- Financials (Current): Revenue ₹1,200+ Crores
- Market Share: 45 percent in the Moroccan urban drinks market
- Presence: Casablanca, Marrakesh
6. Varun Beverages (Zimbabwe) Pvt. Ltd.
- Acquisition Year: 2021
- Acquisition Cost: ₹320 Crores
- About: Beverages manufacturing and Pepsi brand handling in Zimbabwe
- Strategic Benefit: Completed strategic Africa corridor presence
- Financials (Current): Estimated revenue ₹400+ Crores
- Market Share: 25 percent in the Zimbabwean carbonated drink market
- Presence: Harare, Bulawayo
The below chart shows Varun Beverages’ Acquisition Costs
The below chart shows the Estimated Market Share Post Acquisition.
Varun Beverages’ International Businesses – Foreign Companies Owned
Varun Beverages operates internationally through subsidiaries in Nepal, Sri Lanka, Morocco, Zambia, Mozambique, and Zimbabwe. These entities manage bottling, packaging, and distribution of PepsiCo beverages, enabling the company to expand its global footprint and strengthen its presence across key South Asian and African markets.
Varun Beverages (Zambia) Limited
Varun Beverages (Zambia) Limited handles manufacturing and distribution of PepsiCo products across Zambia. It plays a vital role in expanding Varun’s footprint in Southern Africa, catering to local demand and helping the company establish dominance in the carbonated and non-carbonated beverage segments.
Varun Beverages (Mozambique), S.A.
Varun Beverages (Mozambique), S.A. is an integral part of Varun’s African operations, set up to serve Portuguese-speaking markets. This unit enables localized bottling and distribution, ensuring strong brand visibility and timely supply of PepsiCo beverages to key cities like Maputo and Beira.
Varun Beverages (Sri Lanka) Ltd.
Varun Beverages (Sri Lanka) Ltd. manages the bottling and logistics of PepsiCo’s product line in Sri Lanka. By acquiring full control, the company improved operational efficiency, market access, and profitability in South Asia’s island market with strong urban and peri-urban consumer bases.
Varun Beverages (Nepal) Pvt. Ltd.
Varun Beverages (Nepal) Pvt. Ltd. oversees the bottling and marketing of PepsiCo beverages in Nepal. With facilities in key trade hubs, it enhances Varun’s Himalayan reach, serving demand across rural and urban Nepal with strong distribution capabilities and high market penetration.
Varun Beverages Morocco SA
Varun Beverages Morocco SA is Varun’s strategic gateway to North Africa. This subsidiary manages extensive operations for PepsiCo products, strengthening brand presence across Morocco. It significantly contributes to international revenue, supported by a high market share in carbonated and juice-based beverage segments.
Varun Beverages (Zimbabwe) Pvt. Ltd.
Varun Beverages (Zimbabwe) Pvt. Ltd. leads beverage operations in Zimbabwe under PepsiCo branding. It serves major cities like Harare and Bulawayo, offering localized production and efficient delivery networks, helping Varun Beverages tap into Zimbabwe’s growing demand for global beverage brands.
Varun Beverages’ Acquisition Timeline
The chart below shows Varun Beverages’ Acquisition Timeline.
Who Owns Varun Beverages? Family & Business Background
Varun Beverages is owned and promoted by Ravi Jaipuria, a prominent Indian entrepreneur and Chairman of RJ Corp. Known as the “Beverage King of India,” he played a key role in securing and expanding the PepsiCo bottling franchise across India and international markets.
RJ Corp, a diversified conglomerate, also operates in sectors like healthcare, education, and fast food. Under Ravi Jaipuria’s leadership, Varun Beverages became one of PepsiCo’s largest global franchisees, with operations spanning India, Sri Lanka, Nepal, Morocco, and several African countries. The company is publicly listed, with significant promoter shareholding.
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What Are the Major Foreign Companies Owned by Varun Beverages? – Quick Summary
- Varun Beverages operates subsidiaries across Africa and Asia, including Zambia, Mozambique, and Sri Lanka, bottling PepsiCo brands and enhancing its position in global carbonated and non-carbonated beverage markets through strategic international expansion.
- Founded in 1995, Varun Beverages is a major global franchise bottler for PepsiCo, producing drinks like Pepsi and Tropicana, with operations spanning India and foreign markets such as Nepal, Sri Lanka, Morocco, and Zimbabwe.
- Varun Beverages manages PepsiCo’s bottling, packaging, and distribution through foreign units in Nepal, Morocco, Zambia, and others, allowing it to grow internationally and maintain a strong foothold in both African and South Asian markets.
- Ravi Jaipuria, Chairman of RJ Corp, owns Varun Beverages. He is instrumental in building the PepsiCo bottling empire in India and abroad, earning recognition as a key figure in the global beverage business landscape.
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Varun Beverages and Its Major Foreign Subsidiaries – FAQs
Varun Beverages’ first foreign acquisition was in Sri Lanka in 2017, where it took over PepsiCo’s bottling operations. This move marked its initial step into international markets, establishing a strong base for expansion across other South Asian and African regions through strategic acquisitions.
Varun Beverages has invested over ₹2,000 crore in its African operations, including subsidiaries in Zambia, Zimbabwe, and Morocco. These investments include setting up bottling plants, expanding logistics, and increasing distribution to strengthen its hold in the growing African beverage consumption market.
Varun Beverages has six key foreign subsidiaries: Zambia, Zimbabwe, Mozambique, Morocco, Sri Lanka, and Nepal. These subsidiaries manage PepsiCo beverage bottling and distribution outside India, allowing Varun Beverages to diversify geographically and grow revenues through international market penetration and volume expansion.
Varun Beverages holds varying market shares across its global regions, ranging from 20% in Mozambique to over 45% in Morocco. While India remains the core market, its strategic global presence strengthens PepsiCo’s distribution and significantly boosts Varun’s influence in the global beverage space.
Varun Beverages is primarily owned by Ravi Jaipuria and his family through RJ Corp. As the promoter, he holds a significant stake in the company, with the remainder distributed among public investors and institutions, making it a publicly traded yet family-promoted enterprise.
Varun Beverages generates over ₹3,000 crore annually from its international subsidiaries. Countries like Morocco and Sri Lanka are major contributors, with robust bottling and distribution networks. The international segment continues to grow as new markets emerge and demand for PepsiCo beverages increases.
Varun Beverages expanded globally by acquiring exclusive PepsiCo bottling rights in multiple countries. These rights allowed localized production, marketing, and distribution, ensuring brand consistency while reducing costs. It secured key territories, enhancing operational control and deepening PepsiCo’s market penetration through efficient franchise partnerships.
Varun Beverages invested approximately ₹375 crore in Sri Lanka and entered Nepal organically. Together, these markets form a strategic South Asian base with a combined investment value exceeding ₹500 crore, contributing significantly to international revenues and enhancing Varun’s brand footprint in the region.
Globally, Varun Beverages partners exclusively with PepsiCo and handles brands such as Pepsi, 7UP, Mirinda, Mountain Dew, Tropicana, Aquafina, and Gatorade. It does not manufacture for other beverage companies but supports allied snack categories in select regions through RJ Corp affiliations.
Varun Beverages has become one of the largest PepsiCo bottlers worldwide, improving operational efficiency, increasing market coverage, and boosting sales in emerging economies. Its success showcases the effectiveness of localized bottling, helping PepsiCo expand globally while setting benchmarks for scalability and profitability.
Disclaimer: The above article is written for educational purposes and the companies’ data mentioned in the article may change with respect to time. The securities quoted are exemplary and are not recommendatory.
