Adcounty Media India Ltd
Complete IPO details, including price band, financials, subscription status, and key insights.
Participate in the Adcounty Media India Ltd IPO with full transparency. Review issue details, company fundamentals, and financial performance, and apply securely through Alice Blue.
IPO Snapshot
Key metrics and details at a glance.
Price Band
₹85
Per ShareLot Size
1600 Shares
Minimum Investment
₹1,36,000
Issue Size
₹50.69 Cr
Face Value
₹10
Per ShareIPO Type
Book Building - SME
Retail Quota
35%
QIB Quota
50%
NII Quota
15%
IPO Timeline
Important dates for your applying strategy.
Subscription Status
Live demand across investor categories.
Track real-time subscription levels:
*Real-time data subject to exchange updates
Adcounty Media India Ltd
Business model, operations, and market positioning.
Promoter Holding (Pre-Issue)
89.14%
Promoter Holding (Post-Issue)
65.52%
Issue Type
Book Building - SME
ISIN
INE0W1601012
About the Company
The Company is a BrandTech company focused on providing end-to-end solutions to brands, that cover everything from branding to performance optimisation. The Company operates multiple websites across various verticals, offers mobile apps, websites and a Programmatic tool called BidCounty, designed to enhance performance and branding campaigns of its clients. Its range of services include programmatic advertising that ensures that best conversion ratios and ad spend, Search Engine Optimisation (SEO) that amplifies online visibility and boosts organic traffic, social media marketing that enhance brand awareness; Pay Per Click (PPC), Cost Per Acquisition ("CPA"), Cost Per Sale ("CPS"), Cost Per Lead (CPL), and Cost Per Install (CPI) campaigns that aid sales, lead generation, user acquisition and re-targeting.
Industry Overview
The global market for Digital Advertising and Marketing was valued at US$595.0 Billion in 2024 and is projected to reach US$1.1 Trillion by 2030, growing at a CAGR of 11.0% from 2024 to 2030. Indian Digital Marketing Industry: India is undergoing a transformation with digital marketing emerging as a key player in the economy. Using strategies across social media, search engines and emails, companies can effectively engage with vast audiences. India is poised to become the world's second-biggest online market with over 900 million active internet users by 2025, as per a report published in Business Standard. This growth not only impacts commercial development but also drives economic development and societal changes. Forecasts predict that India's e-commerce market will reach US$ 200 billion by 2027 due to this shift towards digitization. Global Adtech Industry: The global AdTech market size was valued at USD 876.21 billion in 2024 and is projected to grow from USD 986.87 billion in 2025 to USD 2,547.17 billion by 2032, exhibiting a CAGR of 14.5% during the forecast period. North America dominated the global AdTech market with a share of 34.65% in 2024. The market growth is driven by increased AR/VR adoption for immersive ads, vast data availability, AI-driven insights, personalized ad experiences & precise targeting. Indian Advertisement Technology Industry: The India AdTech market size reached USD 27.30 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 238.40 Million by 2033, exhibiting a growth rate (CAGR) of 24.20% during 2025-2033. Rapid digital adoption, the rise of AI-driven personalized advertising, and the surge in e-commerce, programmatic advertising, and mobile marketing are fueling the market expansion.
Company History
Adcounty Media India Limited was incorporated as a Private Limited Company with the name of "Adcounty Media India Private Limited" under the Companies Act, 2013 vide certificate of incorporation dated May 03, 2017, issued by Registrar of Companies, Central Registration Centre, bearing CIN U93000RJ2017PTC057939. Further, the Company was converted into a Public Limited Company in pursuance of a special resolution passed by the members of the Company at the Extr a-Ordinary General Meeting held on February 27, 2024 and the name of the Company changed from "Adcounty Media India Private Limited" to "Adcounty Media India Limited" & Registrar of Companies, Central Processing Centre has issued a new certificate of incorporation consequent upon conversion dated May 28, 2024, bearing CIN U93000RJ2017PLC057939.
Products & Services
- The Company is a BrandTech company focused on providing end-to-end solutions to brands, that cover everything from branding to performance optimisation.
Customer Base
Wholesaler and Retailer
Financial Performance
Revenue, profit after tax and total assets across the last 3 reported financial years.
Revenue
Amount in ₹ crore
Profit After Tax (PAT)
Amount in ₹ crore
Total Assets
Amount in ₹ crore
Figures in ₹ crore, on a standalone basis, as reported for FY23 to FY25.
Objects of the Issue
How the company plans to utilize IPO proceeds.
Use of Proceeds
The funds raised through this IPO will be used for:
Initial public offering up to 59,63,200 equity shares of Rs. 10/- each ("Equity Shares") of Adcounty Media India Limited ("AMIL" or the "Company") for cash at a price of Rs. 85/- per equity share (the "Issue Price"), aggregating to Rs. 50.69 crores ("The Issue"). Out of the issue, 3,36,000 equity shares aggregating to Rs. 2.86 crores will be reserved for subscription by market maker ("Market Maker Reservation Portion"). The issue less the market maker reservation portion i.e. issue of 56,27,200 equity shares of face value of Rs. 10/- each at an issue price of Rs. 85/- per equity share aggregating to Rs. 47.83 crores is hereinafter referred to as the "Net Issue". The issue and the net issue will constitute 26.50% and 25.01%, respectively of the post issue paid up equity share capital of the company.
*Subject to approvals and market conditions.
Strengths & Risks
Key competitive advantages and factors to consider before investing.
- Technology Driven Business Model.
- Cordial relations with its customers.
- Quality Deliverables.
- The present promoters of the Company are first generation entrepreneurs.
- The company has had negative cash flows in the past and may continue to have negative cash flows in the future.
- Companies may delay or reduce their spending on marketing in periods of economic uncertainty, which could materially harm its business.
- Its restated financial statements have been prepared by a Peer Reviewed Chartered Accountants which is different from the company Statutory Auditor.
- Its Registered Office and other branches from where the company operate are not owned by it. If the company is required to vacate the same or if the company is unable to renew its current leases, due to any reason whatsoever, it may adversely affect its business operations.