Novus Loyalty Ltd
Complete IPO details, including price band, financials, subscription status, and key insights.
Participate in the Novus Loyalty Ltd IPO with full transparency. Review issue details, company fundamentals, and financial performance, and apply securely through Alice Blue.
IPO Snapshot
Key metrics and details at a glance.
Price Band
₹146
Per ShareLot Size
1000 Shares
Minimum Investment
₹1,46,000
Issue Size
₹60.15 Cr
Face Value
₹10
Per ShareIPO Type
Book Building - SME
Retail Quota
35.09%
QIB Quota
49.87%
NII Quota
15.04%
IPO Timeline
Important dates for your applying strategy.
Subscription Status
Live demand across investor categories.
Track real-time subscription levels:
*Real-time data subject to exchange updates
Novus Loyalty Ltd
Business model, operations, and market positioning.
Promoter Holding (Pre-Issue)
95.62%
Promoter Holding (Post-Issue)
70.05%
Issue Type
Book Building - SME
ISIN
INE1TFS01019
About the Company
The company is a technology-driven company offering loyalty and rewards solutions tailored for industries such as Fintech, E-commerce, software, Finance, Banking, FMCG and Real Estate. Focused on enhancing customer engagement, retention, and acquisition, the company has developed a modern, scalable loyalty platform using the latest technology stack. This platform delivers comprehensive, data-driven solutions that help enterprises build meaningful relationships with their customers. The company provides both customizable and ready-to-use program models, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers.
Industry Overview
The India Loyalty Management Market is witnessing significant trends that are reshaping consumer engagement and brand loyalty. One major driver is the increasing digitalization in the retail and service sectors, propelled by the rapid adoption of smartphones and the internet across urban and rural India. The rapid digital transformation in the retail industry is driving the adoption of loyalty management solutions in this sector. Innovative digital loyalty and engagement platforms, including mobile apps and online platforms, are helping retail businesses engage with customers across various touchpoints.
Company History
The Company was incorporated under the name "Clavax Technologies Private Limited", a private limited company under the Companies Act, 1956 pursuant to a certificate of incorporation dated June 24, 2011 issued by Registrar of Companies, National Capital Territory of Delhi and Haryana. Further, the name of the Company was changed to "Novus Loyalty Private Limited" vide Certificate of Incorporation dated September 06, 2024 by Assistant Registrar of Companies/ Deputy Registrar of Companies/ Registrar of Companies, Central Processing Centre. Subsequently, the status of the Company was changed to public limited and the name of the Company was changed to "Novus Loyalty Limited" vide Special Resolution passed by the Shareholders at the Extra Ordinary General Meeting of the Company held on June 16, 2025. The fresh certificate of incorporation consequent to conversion was issued on August 08, 2025 issued by Assistant Registrar of Companies/Deputy Registrar of Companies/ Registrar of Companies, Central Processing Centre. The corporate identification number of the Company is U72900HR2011PLC127344.
Products & Services
- The company is a technology-driven company offering loyalty and rewards solutions tailored for industries such as Fintech, E-commerce, software, Finance, Banking, FMCG and Real Estate.
Growth Strategy
- Expansion of our existing service portfolio.
- Brand Image.
- Continue to maintain good relationships with its customers.
- Improving functional efficiency.
Customer Base
Wholesaler and Retailer
Financial Performance
Revenue, profit after tax and total assets across the last 3 reported financial years.
Revenue
Amount in ₹ crore
Profit After Tax (PAT)
Amount in ₹ crore
Total Assets
Amount in ₹ crore
Figures in ₹ crore, on a standalone basis, as reported for FY24 to FY26.
Objects of the Issue
How the company plans to utilize IPO proceeds.
Use of Proceeds
The funds raised through this IPO will be used for:
Initial public offer of 41,20,000 equity shares of face value of Rs.10/- each (the "Equity Shares") of Novus Loyalty Limited ("The Company" or "Novus" or "NLL" or "The Issuer") at an offer price of Rs. 146 per equity share for cash, aggregating to Rs.60.15 Crore comprising of fresh offer of up to 33,00,000 equity shares aggregating to Rs. 48.18 Crore ("Fresh Issue") and an offer for sale of 8,20,000 equity shares by Deepak Tomar and Sweta Singh ("Selling Shareholders") aggregating to Rs. 11.97 Crore ("Offer For Sale") ("Public Offer"). The offer included a reservation of 2,30,000 equity shares of face value of Rs. 10/- each, at an offer price of Rs. 146 per equity share for cash, aggregating Rs. 3.36 Crore was reserved for subscription by the market maker to the offer (the "Market Maker Reservation Portion"). The public offer less market maker reservation portion i.e. Net offer of up to 38,90,000 equity shares of face value of Rs.10/- each, at an offer price of Rs. 146 per equity share for cash, aggregating to Rs. 56.79 Crore is herein after referred to as the "Net Offer". The public offer and net offer constituted 26.49% and 25.02%respectively of the post-offer paid-up equity share capital of the company. Price Band: Rs. 146/- per equity share of face value of Rs. 10/- each. The floor price is 14.60 times of the face value of the equity shares. Bids can be made for minimum of 1,000 equity shares and in multiples of 1,000 equity shares thereafter.
*Subject to approvals and market conditions.
Strengths & Risks
Key competitive advantages and factors to consider before investing.
- Comprehensive Loyalty Solutions.
- Experienced promoters and management team.
- Clients in International Market.
- Quality assurance, quality certification and compliance.
- Professional Management.
- The company is highly dependent on certain key customers for a substantial portion of its revenues. Loss of relationship with any of the customers may have a material adverse effect on the Company's profitability and results of operations.
- The Company's success is dependent on its ability to develop and innovate the Company's platform, products and solutions in a cost efficient and timely manner. Any failure to do so or inability of its products/solutions to satisfy the Company's customers or perform as desired could adversely impact its business, results of operations, cash flows and financial condition.
- The Company has not entered into any long-term contracts with few of its customers. Inability to maintain regular order flow would adversely impact the Company's revenues and profitability.
- The success of its business hinges on the Company's ability to continually innovate in response to shifting customer needs, adopt and develop new technologies, and adapt to evolving industry standards. Operating in an industry characterized by rapid technological advancements, dynamic industry standards, frequent service introductions, and changing customer demands, the company recognize the necessity to stay ahead.
- Significant disruptions in the Company's information technology systems or breaches of data security could affect the Company's business and reputation.