Simca Advertising Ltd
Complete IPO details, including price band, financials, subscription status, and key insights.
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IPO Snapshot
Key metrics and details at a glance.
Price Band
₹183
Per ShareLot Size
600 Shares
Minimum Investment
₹1,09,800
Issue Size
₹58.04 Cr
Face Value
₹10
Per ShareIPO Type
Book Building - SME
Retail Quota
35%
QIB Quota
50%
NII Quota
15%
IPO Timeline
Important dates for your applying strategy.
Subscription Status
Live demand across investor categories.
Track real-time subscription levels:
*Real-time data subject to exchange updates
Simca Advertising Ltd
Business model, operations, and market positioning.
Promoter Holding (Pre-Issue)
99.99%
Promoter Holding (Post-Issue)
73.5%
Issue Type
Book Building - SME
ISIN
INE1K4J01018
About the Company
The company is in the business of providing advertising services, with a focus on Out of Home ("OOH") media in Mumbai and Maharashtra. We offer a range of OOH advertising solutions that help brands reach people in public spaces. These include hoardings, gantries, bus side and back panels, bus shelters, kiosks, utilities, and vinyl signage. It works across different advertising formats and locations to help its clients communicate with their target audiences. By understanding different audience groups and their habits, it plans and execute campaigns that match the client's goals and budgets. Its services include selecting the right locations and creating media plans that aim to deliver value and reach. The Company supports clients with end-to-end OOH campaign execution, helping them use public space as a communication channel to increase awareness and visibility.
Industry Overview
The Out-of-Home (OOH) market in India has shown a strong recovery and growth trajectory post-pandemic. The market size dropped significantly from INR 3,900 crore in CY 2019 to INR 1,600 crore in CY 2020, reflecting the impact of COVID-19 on outdoor advertising. However, the sector rebounded in CY 2021, reaching INR 3,930.9 crore and surpassing pre-pandemic levels in CY 2022 at INR 4,162.8 crore. The upward trend continued, with the market size reaching INR 4,425.1 crore in CY 2023 and INR 4,695 crore in CY 2024. The Compound Annual Growth Rate (CAGR) of the OOH market in India from CY 2019 to CY 2024 is approximately 3.78%. Key growth drivers include increased urbanization, digital OOH advancements, higher advertising spending, and infrastructure development. The data suggests sustained market expansion, with OOH advertising regaining its relevance as mobility and consumer engagement rise.
Company History
The company was incorporated as a Public Limited Company under the name "Simca Advertising Limited" under the provisions of the Companies Act, 2013 vide certificate of incorporation dated June 17, 2022 issued by the Registrar of Companies, Central Registration Centre.
Products & Services
- The company is in the business of providing advertising services, with a focus on Out of Home ("OOH") media in Mumbai and Maharashtra.
Growth Strategy
- Expansion into Integrated Advertising and Marketing Services.
- Expansion of Media Asset Base with Integration of Sustainable Operational Practices.
- Adoption of Technology-Driven, Interactive, and Format-Diverse Outdoor Advertising Solutions.
- Strategic Alliances for Campaign Integration and Community Engagement
- Data-Driven Advertising and Technology-Ready Operating Model
Customer Base
Wholesaler and Retailer
Financial Performance
Revenue, profit after tax and total assets across the last 3 reported financial years.
Revenue
Amount in ₹ crore
Profit After Tax (PAT)
Amount in ₹ crore
Total Assets
Amount in ₹ crore
Figures in ₹ crore, on a standalone basis, as reported for FY23 to FY25.
Objects of the Issue
How the company plans to utilize IPO proceeds.
Use of Proceeds
The funds raised through this IPO will be used for:
Initial public offering of 31,71,600 equity shares of face value of Rs. 10/- each ("Equity Shares") for cash at a price of Rs. 183/- per equity share (including a premium of Rs. 173/- per equity share) ("Issue Price") aggregating to Rs. 58.04 Crores ("the Issue"). The issue constituted 26.49% of the post-issue paid up equity share capital of the company. The issue included a reservation of 1,59,000 equity shares aggregating to Rs. 2.91 Crores (Constituting 1.33% of the post issue paid-up equity share capital of the company) for subscription by market maker ("Market Maker Reservation Portion"). The issue less the market maker reservation portion is hereinafter referred to as the "Net Issue". The issue and the net issue constituted 26.49% and 25.16% respectively, of the post-issue paid-up equity share capital of the company. Price Band: Rs. 183 per equity share of face value of Rs. 10/- each. The floor price 18.3 times the face value of the equity shares. Bids can be made for a minimum of 1,200 equity shares and in multiples of 600 equity shares thereafter.
*Subject to approvals and market conditions.
Strengths & Risks
Key competitive advantages and factors to consider before investing.
- Established market presence and media network in OOH Advertising.
- Comprehensive advertising solutions for brand engagement
- Cost-effectiveness, ROI for advertisers along with brand awareness and consumer recall.
- Strong partnerships, industry collaborations and competitive market advantage.
- Experienced management team with managerial, creative and technical expertise and industry relationships.
- We are depended on leased media sites including media assets leased from the proprietorship firm of our promoter, Fahim Batliwala and do not own advertising infrastructure, which could adversely impact our business, results of operations, financial condition and cash flows.
- We rely on the reputation of the "SIMCA" brand in Mumbai, and any damage to it could adversely affect our business, results of operations, financial condition and cash flows.
- Our Promoter, Fahim Batliwala is involved into ventures which are in businesses similar to ours through various proprietorship firms.
- Out-of-Home (OOH) Advertising business is dependent on availability of space or sites for publishing of ads. Any significant increase in the prices of such ad space or sites or non-availability of such ad space or sites may adversely affect our business and results of operations.
- Our operations are concentrated in Mumbai Metropolitan Region ("MMR"), and any loss of business in such region could have an adverse effect on our business, results of operations and financial condition.