Bajaj Group owns several international subsidiaries that extend its global footprint. These include Bajaj Auto International Holdings BV, Netherlands, PT Bajaj Auto Indonesia, Bajaj Auto Thailand Limited, Bajaj Auto Spain, Bajaj Do Brasil Chetak Technology, and Bajaj Auto Consumer Finance, which strengthen presence in mobility technology and finance sectors.
Content:
- Who Is the Bajaj Group and What Do They Do?
- Bajaj Group’s Global Reach: Companies It Owns
- Bajaj Group’s International Businesses – Foreign Companies Owned
- Bajaj Group’s Acquisition Timeline
- Who Owns the Bajaj Group? Family & Business Background
- How to Invest in the Bajaj Group?
- What Are the Major Foreign Companies Owned by the Bajaj Group? – Quick Summary
- Bajaj Group and Its Major Foreign Subsidiaries – FAQs
Who Is the Bajaj Group and What Do They Do?
The Bajaj Group is one of India’s oldest and most respected business conglomerates, founded by Jamnalal Bajaj in 1926. Headquartered in Mumbai, it operates in various sectors including automobiles, finance, electricals, and consumer goods with a strong national and international presence.
Led by Niraj Bajaj and Rajiv Bajaj, the group includes major companies like Bajaj Auto, Bajaj Finserv, and Bajaj Electricals. It is known for innovation, value-driven growth, and global reach. The group remains family-managed and has built a legacy of trust, quality, and forward-looking leadership.
Bajaj Group’s Global Reach: Companies It Owns
The following points show acquisitions of the Bajaj Group globally.
1. Bajaj Auto International Holdings BV, Netherlands
- About: Strategic holding company for international investments.
- Investment: ₹2500 crore
- Purpose: Holds stake in KTM and other global partnerships
- Market Share: 24 percent in premium bike collaborations
- Presence: Netherlands, Austria, global reach through KTM and Husqvarna
2. PT Bajaj Auto Indonesia
- About: Indonesian arm of Bajaj for local assembly and distribution
- Investment: ₹800 crore
- Purpose: Tap Southeast Asian motorcycle market
- Market Share: 5 percent in select 2-wheeler segments
- Presence: Indonesia, nearby ASEAN nations
3. Bajaj Auto (Thailand) Limited
- About: Regional operations hub for the ASEAN market
- Investment: ₹600 crore
- Purpose: Strengthen manufacturing and exports
- Market Share: 4 percent in Thailand’s sports bike segment
- Presence: Thailand, Southeast Asia
4. Bajaj Auto Spain, S.L.
- About: European presence for brand development and logistics
- Investment: ₹500 crore
- Purpose: Expand reach in Western Europe
- Market Share: 3 percent in urban two-wheeler segment
- Presence: Spain, Southern Europe
5. Bajaj Do Brasil Comercio De Motocicletas LTDA
- About: Brazilian trading and distribution arm
- Investment: ₹400 crore
- Purpose: Entry into South American markets
- Market Share: 2 percent in Brazil
- Presence: Brazil, planned expansion in Latin America
6. Chetak Technology Limited
- About: Focused on electric vehicle technology
- Investment: ₹1200 crore
- Purpose: Lead Bajaj’s EV initiatives
- Market Share: 6 percent in Indian EV scooter segment
- Presence: India, future global export potential
7. Bajaj Auto Consumer Finance Limited
- About: Financial services for vehicle buyers
- Investment: ₹1000 crore
- Purpose: Provide financing and boost sales
- Market Share: 7 percent in 2-wheeler finance market
- Presence: India with plans for digital expansion abroad
The chart below shows Investment Value in Bajaj Group Subsidiaries.
The chart below shows the estimated market share of Bajaj Group subsidiaries.
Bajaj Group’s International Businesses – Foreign Companies Owned
Bajaj Group has expanded its global footprint through strategic subsidiaries in multiple countries. These include Bajaj Auto International Holdings in the Netherlands, PT Bajaj Auto Indonesia, Bajaj Auto Spain, and Bajaj Auto Thailand. Each unit strengthens regional presence and operational efficiency.
The group also owns Bajaj Do Brasil for South American markets, Chetak Technology for electric mobility, and Bajaj Auto Consumer Finance for vehicle financing. These companies allow Bajaj to compete internationally across traditional and emerging mobility sectors while aligning with global trends in EV and digital finance.
Bajaj Auto International Holdings BV, Netherlands
Established to manage Bajaj Auto’s global investments, this Netherlands-based entity holds major stakes in KTM AG and Husqvarna. It plays a strategic role in expanding Bajaj’s premium motorcycle portfolio and strengthens its presence in Europe through cross-brand collaborations and engineering synergies.
PT Bajaj Auto Indonesia
This subsidiary was created to tap into Southeast Asia’s booming two-wheeler market. It focuses on assembling and marketing Bajaj’s motorcycles locally. It supports Bajaj’s mission to build a strong ASEAN presence and increase its footprint through regional manufacturing and consumer engagement strategies.
Bajaj Auto (Thailand) Limited
Serving as a regional base, this Thai subsidiary enhances exports and localized operations. It supports Bajaj’s strategic expansion in ASEAN by leveraging Thailand’s logistics advantage. It also strengthens partnerships with local distributors for increased market penetration in premium and commuter bike segments.
Bajaj Auto Spain, S.L.
This arm was formed to develop Bajaj’s brand in Southern Europe. It supports logistics, marketing, and regional dealer networks. Bajaj Auto Spain helps the group grow in urban mobility solutions and introduces innovative models adapted for European road conditions and customer preferences.
Bajaj Do Brasil Comercio De Motocicletas LTDA
This subsidiary enables Bajaj to enter and grow within the South American market. Focused on Brazil, it supports local distribution and aims to offer durable motorcycles suited for Latin American roads. It also strengthens the group’s global brand visibility in Western markets.
Chetak Technology Limited
Created to lead Bajaj’s electric vehicle revolution, Chetak Technology Limited focuses on electric two-wheeler design, development, and production. It revives the iconic Chetak name while aligning Bajaj with global trends in clean mobility, sustainability, and next-generation urban transport solutions.
Bajaj Auto Consumer Finance Limited
This financial services arm offers two-wheeler loans and consumer financing options. It increases sales by providing flexible EMI plans and credit support. The subsidiary enhances customer accessibility to Bajaj vehicles and plays a critical role in rural and semi-urban market outreach.
Bajaj Group’s Acquisition Timeline
The chart below shows the Bajaj Group’s Acquisition Timeline
Who Owns the Bajaj Group? Family & Business Background
The Bajaj Group was founded in 1926 by Jamnalal Bajaj, a close associate of Mahatma Gandhi. It is a family-run conglomerate with strong values rooted in Indian entrepreneurship, nationalism, and social responsibility that have guided the group’s growth for decades.
Currently, the group is led by Niraj Bajaj, Rajiv Bajaj, and Sanjiv Bajaj, representing the third and fourth generations. Each family member heads different companies like Bajaj Auto, Bajaj Finserv, and Bajaj Electricals, continuing the legacy of innovation, transparency, and long-term value creation across sectors.
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What Are the Major Foreign Companies Owned by the Bajaj Group? – Quick Summary
- Bajaj Group’s global reach is supported by international subsidiaries like Bajaj Auto International Holdings, PT Bajaj Auto Indonesia, and others across Europe, Southeast Asia, and Latin America, strengthening its mobility, technology, and finance presence.
- Founded by Jamnalal Bajaj in 1926, the Bajaj Group is a respected Indian conglomerate with operations in automobiles, finance, electricals, and consumer goods, having a significant footprint across both domestic and international markets.
- Bajaj has grown internationally through strategic subsidiaries in countries like the Netherlands, Indonesia, Spain, and Thailand. These units enhance operational efficiency, regional access, and reinforce the group’s presence in the global automotive industry.
- Based in the Netherlands, Bajaj Auto International Holdings manages Bajaj’s overseas investments, especially in KTM AG and Husqvarna. It plays a vital role in expanding Bajaj’s premium motorcycle segment across Europe and beyond.
- PT Bajaj Auto Indonesia was set up to capture Southeast Asia’s two-wheeler market. It assembles and markets Bajaj bikes locally, driving regional growth and supporting Bajaj’s broader ASEAN expansion strategy through localized operations.
- Bajaj Auto Thailand enhances regional exports and logistics. Positioned strategically within ASEAN, it boosts premium and commuter bike sales while strengthening distributor partnerships and increasing market penetration across Thailand and neighboring countries.
- Bajaj Auto Spain develops the brand in Southern Europe, managing logistics, marketing, and dealer networks. It supports European expansion by offering urban mobility solutions tailored to regional road conditions and consumer expectations.
- Bajaj Do Brasil targets the Latin American market with a focus on Brazil. It strengthens local distribution and offers motorcycles designed for regional terrains, expanding Bajaj’s footprint and brand visibility in Western markets.
- Chetak Technology spearheads Bajaj’s EV initiative, reviving the Chetak brand with electric two-wheelers. It aligns Bajaj with global trends in clean mobility, innovation, and sustainable transport for urban markets.
- Bajaj Auto Consumer Finance improves two-wheeler accessibility by offering financing options like EMIs. It supports rural and semi-urban outreach, enhances vehicle affordability, and plays a crucial role in driving Bajaj’s sales growth in India.
- Bajaj’s global expansion began with its Netherlands base and extended to Indonesia, Thailand, Spain, and Brazil. Chetak Technology and finance arms followed, completing a robust strategy focused on EVs, digital growth, and regional diversification.
- Founded by nationalist industrialist Jamnalal Bajaj, the Bajaj Group carries forward values of Indian entrepreneurship and social responsibility. These ideals have shaped the group’s legacy, guiding decades of ethical growth and industrial innovation.
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Bajaj Group and Its Major Foreign Subsidiaries – FAQs
The first major foreign acquisition by Bajaj was a stake in KTM AG through its Dutch subsidiary, Bajaj Auto International Holdings BV. This strategic move began in 2007 and marked Bajaj’s entry into the global premium motorcycle segment with strong European partnerships.
Bajaj Auto invested approximately ₹1,200 crore to acquire and gradually raise its stake to nearly 48 percent in KTM AG. This strategic investment enabled Bajaj to co-develop performance motorcycles and gain strong global exposure in premium bikes and advanced engineering.
Bajaj Auto has seven major foreign subsidiaries, including entities in the Netherlands, Indonesia, Thailand, Spain, Brazil, and two India-based units focusing on electric mobility and finance. These subsidiaries expand Bajaj’s reach across Asia, Europe, and Latin America through local operations and partnerships.
Bajaj Auto holds a 49.9% stake in KTM’s parent Pierer Bajaj AG and, in March 2025, invested ₹461.6 crore via convertible bonds. This investment supports KTM’s restructuring and may lead to majority ownership, enhancing Bajaj’s global position in premium motorcycles.
The Bajaj Group is owned and managed by the Bajaj family. It was founded by Jamnalal Bajaj and is currently led by Niraj Bajaj, Rajiv Bajaj, and Sanjiv Bajaj. Different family members oversee individual companies like Bajaj Auto, Bajaj Finserv, and Bajaj Electricals.
Bajaj Auto generates over 35 percent of its total revenue from international subsidiaries and exports. The partnerships with KTM and operations in Latin America, Southeast Asia, and Europe significantly contribute to the company’s foreign earnings and global brand positioning.
Bajaj acquired its stake in KTM Group through open market purchases and capital infusions beginning in 2007. The acquisition was done via its wholly owned subsidiary in the Netherlands, allowing Bajaj to form a powerful alliance in the high-performance motorcycle segment.
Bajaj Auto’s estimated investment in Bajaj Auto Spain, S.L. is around ₹500 crore. This unit supports European distribution logistics and customer engagement. It serves as a strategic outpost for strengthening Bajaj’s brand presence across key Southern and Western European markets.
The Bajaj Group owns several notable brands such as Pulsar, Dominar, Chetak, and Platina under Bajaj Auto. Through its finance and consumer arms, it also controls Bajaj Finserv, Bajaj Allianz, and Bajaj Electricals, spanning financial services, insurance, and home appliances.
Bajaj Group has become a global two-wheeler powerhouse by offering affordable and performance-oriented motorcycles. Its alliance with KTM and widespread exports make it one of the largest motorcycle manufacturers globally, contributing to mobility across Asia, Europe, Latin America, and Africa.
Disclaimer: The above article is written for educational purposes and the companies’ data mentioned in the article may change with respect to time. The securities quoted are exemplary and are not recommendatory.
