Purple United Sales shares made a strong debut on December 18, listing at Rs 199 on the NSE SME platform, a 58% premium over the issue price of Rs 126. However, the listing gains fell short of grey market estimates, which predicted a 64% premium.
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The Rs 32.8-crore public offer, consisting entirely of a fresh issue, saw strong demand, with the IPO subscribed 160 times. Non-institutional investors subscribed 270 times, retail investors 155 times, and qualified institutional buyers 86 times their respective portions.
Purple United Sales Limited specializes in premium, lab-tested kids’ apparel, footwear, and accessories, focusing on comfort, safety, and sustainability. With a strong omnichannel presence, the company offers stylish products through 24 EBOs, shop-in-shops, and online platforms.
The objective of Purple United Sales’ IPO is to raise funds for expanding its product range, enhancing its omnichannel network, and strengthening its presence in the Indian kids’ apparel market. The funds will also support general corporate purposes and growth initiatives.
Disclaimer: The above article is written for educational purposes, and the companies’ data mentioned in the article may change with respect to time The securities quoted are exemplary and are not recommendatory.