About Us
Your partner in wealth creation and financial empowerment since 2006.
Alice Blue was established in 2006 to make trading in stocks, futures & options and commodities accessible, affordable and simple for everyone.
We evolved from a traditional broker to become a major firm by pioneering a low-cost model and a flagship trading platform.
We are committed to being India's most trusted, technology-driven financial partner, empowering clients with powerful, accessible tools for their financial journey.
7 LAKHS+
CLIENTS
25+
MAJOR CITIES
400
EMPLOYEES
12000
PARTNERS
Mission
To help people financially by delivering accessible, innovative and tech-driven solutions.
Vision
To lead as India’s most trusted financial enabler, with a commitment to trust and impact.
Purpose
To uplift people’s economic status.
Core Values
Try, Test and Refine
Improve continuously through innovation and iteration.
Positive Team Spirit
Collaborate, support and win together.
Delight Stakeholders
Deliver exceptional value every single time.
Transparency
Build trust with honesty and integrity.
Intrapreneurship
Empower employees to innovate and take ownership.
Repeatable Excellence through Process Focus
Ensure consistent, high-quality service and results.
Leadership Team
Sidhu
Founder & CEO
Sidhavelayutham M is the driving force behind Alice Blue, shaping a broker that puts simple, affordable trading within every investor's reach. He brings sharp market understanding and a client-first mindset to every big decision.
Rajesh
Director
Rajesh K is the steady guide at Alice Blue, overseeing how the business runs so that teams and clients are always supported. He keeps a close watch on sales & quality, so service stays dependable every trading day.
Nagarjun
CTO
Nagarjun R is the mind behind Alice Blue's trading technology, leading the build of platforms that stay fast, secure, and easy to use. He has a knack for turning complex systems into smooth experiences for traders.
Saravanan
CFO
Saravanan Thangavel is the financial anchor of Alice Blue, keeping the numbers disciplined, transparent, and in good order. He combines strong planning skills with a thorough understanding of regulatory expectations.
Our Journey: Awards and Achievements
2006
Established in Erode, Tamil Nadu
2007
Commenced operations
2010
Launched first online trading platform
2013
Gem of India Award
2017–18
Best Stock Brokerage Company, MCX
2018
Crossed 1 Lakh Active Clients
2018–19
Best Broking House - South, MCX
2019–21
Leading Member of Exchange, MCX
2020–21
Top 3 Contributors in Equity Derivates - South Region, NSE
2021–22
Leading Member - Client Base, MCX
2025
ET Now Great place to work