logo

About Us

Your partner in wealth creation and financial empowerment since 2006.

image

Alice Blue was established in 2006 to make trading in stocks, futures & options and commodities accessible, affordable and simple for everyone.


We evolved from a traditional broker to become a major firm by pioneering a low-cost model and a flagship trading platform.


We are committed to being India's most trusted, technology-driven financial partner, empowering clients with powerful, accessible tools for their financial journey.

5 LAKH

5 LAKH

CLIENTS

20

20

MAJOR CITIES

400

400

EMPLOYEES

12000

12000

PARTNERS

Mission border
Mission

Mission

To help people financially by delivering accessible, innovative and tech-driven solutions.

Vision border
Vision

Vision

To lead as India’s most trusted financial enabler, with a commitment to trust and impact.

Purpose border
Purpose

Purpose

To uplift people’s economic status.

values

Leadership Team

leader-0
leader-1
leader-2
leader-3

Our Journey:

Awards and Achievements

journey

At Alice Blue, we are creating opportunities to
grow, learn, and succeed together.

JOIN ALICE BLUE
JOIN ALICE BLUE
TEAMS
TEAMS
TRADE SCHOOL
TRADE SCHOOL
Attention Investors!
Prevent unauthorized transactions in your account update your mobile number/ email Id with your Stock Broker. Receive information of your transactions directly from Exchange on your mobile / email id at the end of the day.
Stock Brokers can accept securities as margin from clients only by way of pledge in the depository system w.e.f. September 1, 2020. Update your mobile number & email Id with your stock broker/depository participant and receive OTP directly from the depository on your email id and/or mobile number to create a pledge. Pay 20% upfront margin of the transaction early to trade in the cash market segment. Investors may please refer to the Exchange’s Frequently Asked Questions (FAQs) issued vide circular reference NSE/INSP/45191 dated July 31, 2020, and NSE/INSP/45534 dated August 31, 2020, and other guidelines issued from time to time in this regard. Check your Securities /MF/ Bonds in the consolidated account statement issued by NSDL/CDSL every month.

Corporate Office: No. 153/2, 3rd Floor, M.R.B.Arcade, Bagalur Main Road, Dwaraka Nagar, Yelahanka, Bengaluru – 560 063, Karnataka.
Registered Office: Old No.56/2 ,New No.58, LIC Nagar, Vinayagar Kovil Street, Erode -8,Tamil Nadu– 638002.
Alice Blue Financial Services (P) Ltd : NSE EQ | NSE FO | NSE CDS-90112 SEBI REG : INZ000156038
Alice Blue Financial Services (P) Ltd : BSE EQ | BSE FO | BSE CD-6670 SEBI REG : INZ000156038
Alice Blue Financial Services (P) Ltd : CDSL DP ID 12085300 DP SEBI REG : IN-DP-364-2018
Alice Blue Financial Services (P) Ltd : MCX-56710 SEBI REG : INZ000156038

We hereby declare that we are doing PRO trading

Procedure to file a complaint on SEBI SCORES : Register on SEBI SCORES 2.0. Mandatory details for filing complaints on SCORES: Name, PAN, Address, Mobile Number, E-mail ID. Benefits: Effective Communication, Speedy redressal of the grievances

Click on the provided link to learn about the process for submitting a complaint on the ODR platform for resolving investor grievances.

Investment in securities markets are subject to market risks, read all the related documents carefully before investing. Brokerage will not exceed SEBI prescribed limit.

For queries regarding account opening or activation, email to [email protected] and for fund updates, email to [email protected]

Disclaimer : Prevent unauthorized transactions in your account. Update your mobile numbers/email IDs with your stock brokers. Receive information of your transactions directly from Exchange on your mobile/email at the end of the day. Issued in the interest of investors. All clients have to update their email id and mobile number with Member : Investor Grievance [email protected] KYC is a one time exercise while dealing in securities markets – once KYC is done through a SEBI registered intermediary (broker, DP, Mutual Fund etc.), you need not undergo the same process again when you approach another intermediary.

No need to issue cheques by investors while subscribing to an IPO. Just write the bank account number and sign in the application form to authorise your bank to make payment in case of allotment. No worries for refund as the money remains in the investor’s account.

Investors are requested to note that Alice Blue Financial Services Private Limited is permitted to receive money from investor through designated bank accounts only named as Up streaming Client Nodal Bank Account (USCNBA). Alice Blue Financial Services Private Limited is also required to disclose these USCNB accounts to Stock Exchange. Hence, you are requested to use following USCNB accounts only for the purpose of dealings in your trading account with us. The details of these USCNB accounts are also displayed by Stock Exchanges on their website under “Know/ Locate your Stock Broker. Bank Details (Valid UPI FAQ).