About Us

We Are Alice Blue

Alice Blue was established in December 2006 in Erode, Tamil Nadu, with only five employees and an MCX membership.

Alice Blue commenced operations in 2007 as a discount broker, with all activities running from Chennai. In 2017, the company’s headquarters were relocated to Bangalore.

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Major Cities

Alice Blue is a long-standing member of several exchanges, including the MCX, NSE, NCDEX, MCX-SX, BSE, and CDSL. We are a discount brokerage firm that facilitates online trading in the Equity and Commodity Segment, as well as Initial Public Offerings (IPOs) & Mutual Funds.

The Freedom 15 Brokerage Plan by Alice Blue was designed to create a competitive pricing structure in the Indian Stock Broking Industry. Alice Blue charges ₹15 for Intraday and F&O Trading along with FREE Equity, IPO and Mutual Funds Investments.

We are changing for the better every day. We aim to be trusted and admired by our clients. We wish to be the country’s top stock broker. This is our goal, and we are committed to achieving it.

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Partners

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Our Journey

VISION

To be the Number 1 choice of Traders & Investors in India
To provide the best stock broking services at the lowest cost in India
To make investing better for everyone
To offer our clients – the lowest prices, best services & utmost convenience

MISSION

Accelerate India’s move towards financial freedom with Innovation & Technology
To build India’s most user-friendly, secure, and cost-effective stock-broking platform
To provide Smoothest & Efficient Investing Platform to 1 Million Investors by Dec 2025 through Innovation & Technology
Shape the future of Stock Broking by providing Smoothest & Efficient Investing Platform through Innovation & Technology

Awards & Achievements

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Leadership

Sidhavelayutham Mohanamoorthy

Founder & CEO, Alice Blue

Rajesh Kanakavel

Director, Alice Blue

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Bank Details

Attention Investors!

"Prevent unauthorized transactions in your account update your mobile number/ email Id with your Stock Broker. Receive information of your transactions directly from Exchange on your mobile / email id at the end of the day."

Stock Brokers can accept securities as margin from clients only by way of pledge in the depository system w.e.f. September 1, 2020. Update your mobile number & email Id with your stock broker/depository participant and receive OTP directly from the depository on your email id and/or mobile number to create a pledge. Pay 20% upfront margin of the transaction early to trade in the cash market segment. Investors may please refer to the Exchange’s Frequently Asked Questions (FAQs) issued vide circular reference NSE/INSP/45191 dated July 31, 2020, and NSE/INSP/45534 dated August 31, 2020, and other guidelines issued from time to time in this regard. Check your Securities /MF/ Bonds in the consolidated account statement issued by NSDL/CDSL every month.

Corporate Office: No. 153/2, 3rd Floor, M.R.B.Arcade, Bagalur Main Road, Dwaraka Nagar, Yelahanka, Bengaluru – 560 063, Karnataka.
Registered Office: Old No.56/2 ,New No.58, LIC Nagar, Vinayagar Kovil Street, Erode -8,Tamil Nadu– 638002.
Alice Blue Financial Services (P) Ltd : NSE EQ | NSE FO | NSE CDS-90112 SEBI REG : INZ000156038
Alice Blue Financial Services (P) Ltd : BSE EQ | BSE FO | BSE CD-6670 SEBI REG : INZ000156038
Alice Blue Financial Services (P) Ltd : CDSL DP ID 12085300 DP SEBI REG : IN-DP-364-2018
Alice Blue Financial Services (P) Ltd : MCX-56710 SEBI REG : INZ000156038

Procedure to file a complaint on SEBI SCORES : Register on SCORES portal. Mandatory details for filing complaints on SCORES: Name, PAN, Address, Mobile Number, E-mail ID. Benefits: Effective Communication, Speedy redressal of the grievances

Investment in securities markets are subject to market risks, read all the related documents carefully before investing. Brokerage will not exceed SEBI prescribed limit.

For queries regarding account opening or activation, email to accountactivation@aliceblueindia.com and for fund updates, email to funds@aliceblueindia.com

Disclaimer : Prevent unauthorized transactions in your account. Update your mobile numbers/email IDs with your stock brokers. Receive information of your transactions directly from Exchange on your mobile/email at the end of the day. Issued in the interest of investors. All clients have to update their email id and mobile number with Member : Investor Grievance grievances@aliceblueindia.com
KYC is a one time exercise while dealing in securities markets – once KYC is done through a SEBI registered intermediary (broker, DP, Mutual Fund etc.), you need not undergo the same process again when you approach another intermediary.

No need to issue cheques by investors while subscribing to an IPO. Just write the bank account number and sign in the application form to authorise your bank to make payment in case of allotment. No worries for refund as the money remains in the investor’s account.

Investors are requested to note that Stockbroker Alice Blue Financial Services Private Limited is permitted to receive/pay money from/to investors through designated bank accounts only named as client bank accounts. Stockbroker Alice Blue Financial Services Private Limited is also required to disclose these client bank accounts to Stock Exchange. Hence, you are requested to use following client bank accounts only for the purpose of dealings in your trading account with us. The details of these client bank accounts are also displayed by Stock Exchanges on their website under “Know/ Locate your Stockbroker”.