We Are Alice Blue
Alice Blue was established in December 2006 in Erode, Tamil Nadu, with only five employees and an MCX membership.
Alice Blue commenced operations in 2007 as a discount broker, with all activities running from Chennai. In 2017, the company’s headquarters were relocated to Bangalore.
Alice Blue is a long-standing member of several exchanges, including the MCX, NSE, NCDEX, MCX-SX, BSE, and CDSL. We are a discount brokerage firm that facilitates online trading in the Equity and Commodity Segment, as well as Initial Public Offerings (IPOs) & Mutual Funds.
The Freedom 15 Brokerage Plan by Alice Blue was designed to create a competitive pricing structure in the Indian Stock Broking Industry. Alice Blue charges ₹15 for Intraday and F&O Trading along with FREE Equity, IPO and Mutual Funds Investments.
We are changing for the better every day. We aim to be trusted and admired by our clients. We wish to be the country’s top stock broker. This is our goal, and we are committed to achieving it.
- To be the Number 1 choice of Traders & Investors in India
- To provide the best stock broking services at the lowest cost in India
- To make investing better for everyone
- To offer our clients – the lowest prices, best services & utmost convenience
- Accelerate India’s move towards financial freedom with Innovation & Technology
- To build India’s most user-friendly, secure, and cost-effective stock-broking platform
- To provide Smoothest & Efficient Investing Platform to 1 Million Investors by Dec 2025 through Innovation & Technology
- Shape the future of Stock Broking by providing Smoothest & Efficient Investing Platform through Innovation & Technology
Awards & Achievements
Best Broking House South 2018
Award from MCX
Top 3 contributors in Equity Derivatives in the Southern Region
Award from NSE 2021
Operational Excellence Leadership Award
Award from - BFSI 2022
Leading Member of the Exchange 2020, 21 & 22
Award from MCX