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Performance Ad Manager

  • Bangalore
  • Full-Time
1

No. of Openings

5 to 10 Years

Job Experience

Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred)

Job Qualification

Performance Marketing

Department

English

Languages Required

Apply Now!
Current Salary: 1 LPA
Note: File size not to exceed more than 5mb
  • Strategy Development: Develop and execute performance marketing strategies aligned with business objectives, focusing on optimizing ROI and achieving targeted KPIs.
  • Campaign Management: Manage end-to-end ad campaigns across various platforms, including planning, implementation, and optimization, ensuring alignment with brand guidelines and messaging.
  • ROI Optimization: Analyze campaign performance metrics, including CTR, CPA, and conversion rates, to optimize ROI and maximize campaign effectiveness.
  • Budget Management: Manage advertising budgets effectively, allocating resources to campaigns that deliver the highest ROI and adjusting spend as necessary to meet performance targets.
  • Collaboration: Collaborate closely with cross-functional teams, including brand marketing, sales, and product teams, to align performance marketing efforts with overall business goals and strategies.
  • Market Research: Stay updated on industry trends, competitive landscape, and best practices in performance marketing, incorporating insights into campaign strategies and tactics.
  • Testing and Experimentation: Conduct A/B testing and experimentation to identify opportunities for optimization and improvement in ad performance.
Reporting: Prepare regular reports and dashboards to track campaign performance, communicate results to stakeholders, and make data-driven recommendations for future campaigns.
  • Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
  • 5-10 years of experience in performance marketing, with a strong track record of managing successful ad campaigns and optimizing ROI.
  • Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, and programmatic advertising platforms.
  • Strong analytical skills, with the ability to interpret campaign data, draw insights, and make data-driven decisions.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Creative thinker with a strategic mindset, capable of developing innovative campaign strategies to drive business results.
  • Knowledge of financial services or the fintech industry is preferred, but not required.
Note: This job description is intended to convey information essential to understanding the scope of the role. Responsibilities and duties may change or evolve over time based on business needs.
Apply Now!
Current Salary: 1 LPA
Note: File size not to exceed more than 5mb
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