Dear Valued Client,
We hope this email finds you well. We’re reaching out to inform you of some important updates at Alice Blue regarding pricing structure and offerings.
As you may be aware, the Securities and Exchange Board of India (SEBI) recently issued a circular regarding charges levied by Market Infrastructure Institutions (MIIs). This new regulation, effective from October 1, 2024, aims to restructure the charging system across the securities market. While we appreciate SEBI’s efforts to increase transparency, these changes have necessitated adjustments for brokerages like ours.
To ensure we can continue offering you top-tier services while complying with these new regulatory requirements, we find it necessary to adjust our brokerage charges. Starting September 1, 2024, our brokerage fee for Intraday and Futures & Options trades will increase from ₹15 to ₹20 per order. Additionally, Equity Delivery charges will be revised to a flat ₹20 per order or 2.5% whichever is lower. We’ve carefully considered these adjustments to balance regulatory compliance with our commitment to providing you with excellent value and service.
We understand this news may be unexpected. However, we want to assure you that we’ve done everything in our power to minimize the impact on you while ensuring we can continue to offer the exceptional service you’ve come to expect from us.
Despite these changes, we remain committed to providing you with outstanding value:
- 5x Margin on Intraday and Delivery trades
- 100% collateral margin on pledged stocks
- 4x Margin Trading Facility
- Direct trading on the TradingView Platform
- Free advisory services for Intraday, F&O, and Positional trades (SEBI RA: INH000012403)
- Free & advanced options analytics for better decision making
- Launch of ANT 3.0 – our enhanced trading platform for a superior user experience
We’re investing heavily in technology upgrades to ensure you have the most reliable and efficient trading tools at your disposal. Our goal remains unchanged: to empower you to make informed decisions and execute trades seamlessly, even as we navigate these regulatory changes together.
Your trust and partnership mean everything to us. If you have any questions about these updates or our services, please don’t hesitate to reach out to our support team. We’re here to listen and assist you.
Thank you for your understanding and continued faith in Alice Blue. We’re committed to navigating these changes together and emerging stronger on the other side.
Best regards,
Team Alice Blue
P.S. Stay tuned for more details about our upcoming ANT 3.0 platform. We’re working hard to ensure it significantly enhances your trading experience, helping to offset the impact of these regulatory changes.
