Compliance Guidelines for Partners: Do’s and Don’ts

Dear partners,

This is to inform you that as per the Exchange guidelines, the investors shall abstain themselves from sharing their login credentials with any given party. Alice Blue, does not request the clients for their login credentials.

We strongly advise you to follow below guidelines. If you don’t follow the guidelines and incur any profit/loss in your clients’ account, we shall not be held responsible.

  • No Partner shall ask the Clients for their login credentials.
  • The Partners are restricted to use names which may mislead clients/investors, including names with “Portfolio/wealth management/advisory” without a valid SEBI registration.
  • The Partners are not permitted to undertake activities such as providing assured/guaranteed return schemes, unauthorised portfolio management & investment schemes etc.
  • The partner should not directly accept and pay or deliver any funds securities from/to the clients/investors.
  • The Partner shall not collect or receive any funds or securities from the clients and shall not charge any amount from the clients, directly or indirectly, for the services rendered on behalf of the Member as an agent.
  • The Partners shall inform the Clients and take their prior permission in writing regarding “Brokerage” in case of account opening from their end and explain about various brokerage plans before opening the account.
  • The partners shall abstain from changing/modifying the Client’s brokerage plan without their permission and a written confirmation is mandatory for the same purpose.
  • No person shall trade on Client’s behalf with/without his permission, any loss incurred and unauthorized trades shall be compensated between the Client and the Partner, the Company shall not be held liable to compensate and intervene in resolving the complaint.
  • The Partner shall not assign RM’s/staffs/representatives to the Clients and make any false promises, in case of any loss/excessive brokerage generated the Partner shall take due care of it.
  • The Partner shall not assign Alice Blue Financial Services Pvt. Limited identity cards to the executives/representatives unless the Company permits and the same shall not be shared with the Clients.
  • The Client and the Partner shall not have any agreement and the Company shall not be a party to it and no responsibility should fall upon the Company to compensate the Client in such instances.
  • Any dispute between the Client and Partner shall be resolved within 48 hours to prevent the issue from escalating to the Exchange level. If the Partner fails to acknowledge and further resolve the issue amicably, the Company shall credit the claim amount to the Client after due consideration and validation and the same amount will be debited/blocked from the Partner’s payout.
  • If the Partner has amicably resolved/settled the issue with the Client, he/she shall take written confirmation of the same and prepare a data sheet of the no. of complaints along with the Client information for their reference and prevention of repetitive complaint from the same Client.
  • The Partner who is found to be indulged in any unauthorized trade practices shall be suspended and any claim from the clients/investors shall be borne by the Partner and the Company will not be liable to compensate considering the claim. The Company shall not entertain even one instance of unauthorized practice; we shall suspend the operations with the Partner immediately with email intimation.
  • The partners can represent themselves as the agents of Alice Blue Financial Services Pvt. Limited however they shall restrain from using the Company’s name/logo in promoting/advertising any scheme, publications, articles, market analysis, posters unless specified by the Company itself. The Partners shall take due approval from the Company before advertising and publishing any piece of article to the public using the Company’s name and logo.