Abram Food Ltd

About the Company

The Company is engaged in the business of manufacturing, marketing and selling of Chana, Chana Dal, Besan, Edibile Oil, Spices and flour (Atta) under our own brands "KHERLIWALA". It manufacture, trade and sell the above products to its Distributors. The brand name "KHERLIWALA" has become synonymous with quality and health in the FMCG sector, with its tagline "Eat Healthy, Live Healthy". By prioritizing traditional processing techniques and in-house manufacturing practices, the Company ensures that each product captures the authentic "Taste of Rajasthan" delighting consumers with every bite.

Industry Overview

The fast-moving consumer goods (FMCG) sector is India's fourth-largest sector and has been expanding at a healthy rate over the years as a result of rising disposable income, a rising youth population, and rising brand awareness among consumers. With household and personal care accounting for 50% of FMCG sales in India, the industry is an important contributor to India's GDP. India is a country that no FMCG player can afford to ignore due to its middle-class population which is larger than the total population of the USA. The Indian FMCG market continues to rise as more people start to move up the economic ladder and the benefits of economic progress become accessible to the general public. More crucially, with a median age of just 27, India's population is becoming more consumerist due to rising ambitions. This has been further aided by government initiatives to increase financial inclusion and establish social safety nets. Growing awareness, easier access, and changing lifestyles have been the key growth drivers for the sector. The urban segment (which accounts for a revenue share of around 55%) is the largest contributor to the overall revenue generated by the FMCG sector in India. However, in the last few years, the FMCG market has grown at a faster pace in rural India compared to urban India. Semi-urban and rural segments are growing at a rapid pace and FMCG products account for 50% of the total rural spending.

Company History

Abram Food Limited was originally incorporated as a Private Limited Company under the name of "Sharda Edible Products Private Limited" on February 19, 2009 under the provisions of the Companies Act, 1956 with the Registrar of Companies, NCT of Delhi. Further pursuant to a resolution passed by its shareholders at Extra Ordinary General meeting held on March 28, 2014 name of the Company was changed from "Sharda Edible Products Private Limited" to "Sharda Edible Product Private Limited" and a fresh Certificate of Incorporation pursuant to change in name of the Company dated April 03, 2014 was issued by the Registrar of Companies, NCT of Delhi. Further pursuant to a resolution passed by our shareholders at Extra Ordinary General meeting held on January 20, 2016 name of the Company was changed from "Sharda Edible Product Private Limited" to "Abram Food Private Limited" and a fresh Certificate of Incorporation pursuant to change in name of the Company dated February 02, 2016 was issued by the Registrar of Companies, NCT of Delhi. Subsequently the Company was converted into Public Limited pursuant to resolution passed by its shareholders at Extra ordinary general meeting held on March 21, 2024 and a fresh Certificate of Incorporation pursuant to conversion into public limited dated July 10, 2024 issued by the Registrar of Companies, Central Processing Centre.

Products & Services

• The Company is engaged in the business of manufacturing, marketing and selling of Chana, Chana Dal, Besan, Edible Oil, Spices and flour (Atta) under its own brands "KHERLIWALA".

Growth Strategy

• Expand its market presence to other states in India and increase distribution reach.
• Increase its production capacity with modern and highly automated process.
• Focus on meeting quality standards.
• Maintaining cordial relationships with its Suppliers, Distribution, Customers, and Employees.