Become an Alice Blue
Business Partner
Start your stock market business with Alice Blue and earn through a high-revenue-sharing partner program.
- Earn revenue on every trade your clients make
- Offer low-cost, advanced trading platforms
- Simple digital onboarding and strong support
Start Your Partner Application
Why Partners Trust Alice Blue
SEBI-registered, experienced broker
Low-cost brokerage model for clients
Access to Equity, F&O, Commodity, Mutual Funds and IPOs
Trading via mobile, web and TradingView
Pan-India, multi-lingual assistance
Who is an Authorised Person?
An Authorised Person, earlier called a sub-broker, is a person or business that works with a stockbroker to help clients open trading and demat accounts and access stock market products. As an Alice Blue Business Partner, you introduce clients to Alice Blue, help them start using the trading platforms, and earn a share of the brokerage they generate.
Benefits of Partnering with Alice Blue
100% Revenue Sharing for 3 Months on eligible segments
60% Revenue Share from the 4th month onwards
Free API Integration
Digital e‑KYC for Faster Onboarding
PAN India, Multi-Lingual Support
Partner Dashboard
Sales & Marketing Support
Marketing Library for Client Education
Who Can Join the Alice Blue Partner Program?
- Existing Sub-Brokers / Authorised Persons
- Active Traders and Investors
- Financial Educators and Influencers
- Entrepreneurs and Business Owners
- Finance Professionals and Advisors
Why Choose Alice Blue as
Your Broking Partner?
What Partners Need → How Alice Blue Helps
- A Simple Pitch to Clients
→ Clear, low-cost pricing and a known brand make it easier to explain why clients should open an account.
- Platforms Traders Like to Use
→ Mobile, web and chart-based tools (including TradingView) give active traders what they expect.
- One Place for Traders and Investors
→ Equity, F&O, Commodity, Mutual Funds and IPOs help you serve different client types under one roof.
- Less Friction in Onboarding
→ Digital e-KYC, responsive support and a partner team reduce delays and back-and-forth.
- High-Revenue-Share Model with Low Barriers
→ 100% revenue sharing for 3 months and 60% thereafter means you can scale income without high upfront costs.
Awards & Achievements
Best Broking House South
Award from MCX – 2018
Top 3 contributors in Equity Derivatives in the Southern Region
Award from NSE – 2021
Operational Excellence Leadership Award
Award from BFSI – 2021
Leading Member of the Exchange
Award from MCX – 2020, 21, 22 & 24
Offer Your Clients a Complete Trading Ecosystem
Core Trading Platforms
Easy-to-use mobile and web platforms for Equity, F&O and Commodity trading.
TradingView and Advanced Tools
Easy-to-use mobile and web platforms for Equity, F&O and Commodity trading.
API and Algo Trading
Free API access for clients who want to automate or systematise their trading.
Investment Products
Mutual Funds, IPOs and other investment options so your clients can both trade and invest.
How to Start Your Partner Journey
Submit the Partner Form
Talk to the Alice Blue Team
Submit Required Documents
Get Registered and Approved
Start Onboarding Clients
Frequently Asked Questions (FAQs)
As a partner, you earn a share of the brokerage generated by your clients. Under the current offer, you get 100% revenue share for the first 3 months on eligible segments and 60% from the 4th month onwards for the lifetime of the client, so your income grows as your active client base and their trading activity increase.
The Alice Blue partner program is designed with low entry barriers and does not usually require a heavy security deposit. Exact commercial terms, if any, are shared with you by the team during the onboarding discussion.
You refer clients to Alice Blue, and whenever they trade, a percentage of the brokerage generated is shared with you. Currently, the model offers 100% revenue share for the first 3 months on eligible segments, followed by 60% revenue share from the 4th month onwards as long as the client remains active, subject to program terms.
Once you submit the partner form and all required documents, the team completes internal and exchange-level checks. In most cases, onboarding is completed within a few working days after all requirements are met, though timelines can vary based on documentation and regulatory processes.
An Alice Blue Business Partner or Authorised Person is an individual or entity authorised to acquire and support clients for Alice Blue. You help clients open accounts and use the trading platforms, and you earn revenue share on the brokerage generated by those clients.
Any eligible individual or business that meets the age, education and regulatory criteria, and is willing to acquire and support clients, can apply to become an authorised person with Alice Blue, subject to exchange and SEBI norms.
You can apply by filling out the partner form on this page with your basic details. The Alice Blue team will contact you, explain the program, collect your documents and guide you through the registration and approval process.
Typically, you need PAN, address proof, bank proof or a cancelled cheque, a passport-size photo, education proof, business registration documents (if applicable), and any required NISM or exchange-related certificates, as per current guidelines.
Yes. New partners receive training and onboarding support on Alice Blue's platforms, products and processes, along with ongoing assistance from the partner team to help you run and grow your business.
Yes. Alice Blue provides marketing support and access to a marketing library that includes tutorial videos, educational content and infographics, which you can use to educate, engage and retain your clients.