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Partners

Become an Alice Blue
Business Partner

Start your stock market business with Alice Blue and earn through a high-revenue-sharing partner program.

  • Earn revenue on every trade your clients make
  • Offer low-cost, advanced trading platforms
  • Simple digital onboarding and strong support

Start Your Partner Application

Are you familiar with the services and tools offered by Alice Blue?*

Why Partners Trust Alice Blue

SEBI-registered, experienced broker

Low-cost brokerage model for clients

Access to Equity, F&O, Commodity, Mutual Funds and IPOs

Trading via mobile, web and TradingView

Pan-India, multi-lingual assistance

Authorised Person

Who is an Authorised Person?

An Authorised Person, earlier called a sub-broker, is a person or business that works with a stockbroker to help clients open trading and demat accounts and access stock market products. As an Alice Blue Business Partner, you introduce clients to Alice Blue, help them start using the trading platforms, and earn a share of the brokerage they generate.

Benefits of Partnering with Alice Blue

100% Revenue Sharing for 3 Months on eligible segments

100% Revenue Sharing for 3 Months on eligible segments

60% Revenue Share from the 4th month onwards

60% Revenue Share from the 4th month onwards

Free API Integration

Free API Integration

Digital e‑KYC for Faster Onboarding

Digital e‑KYC for Faster Onboarding

PAN India, Multi-Lingual Support

PAN India, Multi-Lingual Support

Partner Dashboard

Partner Dashboard

Sales & Marketing Support

Sales & Marketing Support

Marketing Library for Client Education

Marketing Library for Client Education

Who Can Join the Alice Blue Partner Program?

  • Existing Sub-Brokers / Authorised Persons
  • Active Traders and Investors
  • Financial Educators and Influencers
  • Entrepreneurs and Business Owners
  • Finance Professionals and Advisors

Why Choose Alice Blue as Your Broking Partner?

What Partners Need → How Alice Blue Helps

  • A Simple Pitch to Clients

    Clear, low-cost pricing and a known brand make it easier to explain why clients should open an account.

  • Platforms Traders Like to Use

    Mobile, web and chart-based tools (including TradingView) give active traders what they expect.

  • One Place for Traders and Investors

    Equity, F&O, Commodity, Mutual Funds and IPOs help you serve different client types under one roof.

  • Less Friction in Onboarding

    Digital e-KYC, responsive support and a partner team reduce delays and back-and-forth.

  • High-Revenue-Share Model with Low Barriers

    100% revenue sharing for 3 months and 60% thereafter means you can scale income without high upfront costs.

Why Choose Alice Blue

Awards & Achievements

Best Broking House South

Best Broking House South

Award from MCX – 2018

Top 3 contributors in Equity Derivatives in the Southern Region

Top 3 contributors in Equity Derivatives in the Southern Region

Award from NSE – 2021

Operational Excellence Leadership Award

Operational Excellence Leadership Award

Award from BFSI – 2021

Leading Member of the Exchange

Leading Member of the Exchange

Award from MCX – 2020, 21, 22 & 24

Offer Your Clients a Complete Trading Ecosystem

Core Trading Platforms

Core Trading Platforms

Easy-to-use mobile and web platforms for Equity, F&O and Commodity trading.

TradingView and Advanced Tools

TradingView and Advanced Tools

Easy-to-use mobile and web platforms for Equity, F&O and Commodity trading.

API and Algo Trading

API and Algo Trading

Free API access for clients who want to automate or systematise their trading.

Investment Products

Investment Products

Mutual Funds, IPOs and other investment options so your clients can both trade and invest.

How to Start Your Partner Journey

Submit the Partner Form

Submit the Partner Form

Talk to the Alice Blue Team

Talk to the Alice Blue Team

Submit Required Documents

Submit Required Documents

Get Registered and Approved

Get Registered and Approved

Start Onboarding Clients

Start Onboarding Clients

Frequently Asked Questions

As a partner, you earn a share of the brokerage generated by your clients. Under the current offer, you get 100% revenue share for the first 3 months on eligible segments and 60% from the 4th month onwards for the lifetime of the client, so your income grows as your active client base and their trading activity increase.

The Alice Blue partner program is designed with low entry barriers and does not usually require a heavy security deposit. Exact commercial terms, if any, are shared with you by the team during the onboarding discussion.

You refer clients to Alice Blue, and whenever they trade, a percentage of the brokerage generated is shared with you. Currently, the model offers 100% revenue share for the first 3 months on eligible segments, followed by 60% revenue share from the 4th month onwards as long as the client remains active, subject to program terms.

Once you submit the partner form and all required documents, the team completes internal and exchange-level checks. In most cases, onboarding is completed within a few working days after all requirements are met, though timelines can vary based on documentation and regulatory processes.

An Alice Blue Business Partner or Authorised Person is an individual or entity authorised to acquire and support clients for Alice Blue. You help clients open accounts and use the trading platforms, and you earn revenue share on the brokerage generated by those clients.

Any eligible individual or business that meets the age, education and regulatory criteria, and is willing to acquire and support clients, can apply to become an authorised person with Alice Blue, subject to exchange and SEBI norms.

You can apply by filling out the partner form on this page with your basic details. The Alice Blue team will contact you, explain the program, collect your documents and guide you through the registration and approval process.

Typically, you need PAN, address proof, bank proof or a cancelled cheque, a passport-size photo, education proof, business registration documents (if applicable), and any required NISM or exchange-related certificates, as per current guidelines.

Yes. New partners receive training and onboarding support on Alice Blue's platforms, products and processes, along with ongoing assistance from the partner team to help you run and grow your business.

Yes. Alice Blue provides marketing support and access to a marketing library that includes tutorial videos, educational content and infographics, which you can use to educate, engage and retain your clients.