Amagi Media Labs Ltd
Complete IPO details, including price band, financials, subscription status, and key insights.
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IPO Snapshot
Key metrics and details at a glance.
Price Band
₹361
Per ShareLot Size
41 Shares
Minimum Investment
₹14,801
Issue Size
₹1,788.62 Cr
Face Value
₹5
Per ShareIPO Type
Book Building
Retail Quota
10%
QIB Quota
75%
NII Quota
15%
IPO Timeline
Important dates for your applying strategy.
Subscription Status
Live demand across investor categories.
Track real-time subscription levels:
*Real-time data subject to exchange updates
Amagi Media Labs Ltd
Business model, operations, and market positioning.
Promoter Holding (Pre-Issue)
15.7%
Promoter Holding (Post-Issue)
13.26%
Issue Type
Book Building
ISIN
INE121R01077
About the Company
The Company is a software-as-a-service company that connects media companies to their audiences through cloud-native technology. Its platform helps content providers and distributors upload and deliver video over the internet through smart televisions, smartphones and applications, instead of traditional cable or set-top box services. It also helps monetize such content through targeted advertising services for advertisers. This platform integrates production, preparation, distribution and monetization workflows into a single window, allowing customers to reduce complexity, improve operating efficiencies and increase their content revenue.
Industry Overview
The global media and entertainment market is expected to reach ?301.3 trillion (US$3.6 trillion) by 2029P, with broadcasting and streaming growing at a CAGR of 3.7%. Streaming's expansion is driven by high-speed internet, connected TV adoption, and AI-driven personalization. On-demand OTT platforms (SVOD, AVOD, TVOD) are projected to grow significantly, reaching Rs.28.2 trillion (US$336.6 billion) by 2029P. Free ad-supported streaming television (FAST) is the fastest-growing segment, expanding globally with premium, ad-supported content. Cloud-based workflows are increasingly adopted, offering cost efficiency, scalability, and adaptability to evolving viewer habits.
Company History
The Company was originally incorporated as "Amagi Technologies Private Limited" at Bengaluru, Karnataka as a private limited company under the Companies Act, 1956, pursuant to the certificate of incorporation dated February 1, 2008, issued by the Registrar of Companies, Karnataka at Bengaluru ("RoC"). Subsequently, the name of the Company was changed to "Amagi Media Labs Private Limited" pursuant to a fresh certificate of incorporation dated March 11, 2010, issued by the RoC. Thereafter, the Company was converted from a private limited company to a public limited company as approved by a resolution of its Board dated May 22, 2025 and a special resolution of its Shareholders dated May 23, 2025. A fresh certificate of incorporation consequent upon such conversion dated June 2, 2025 was issued by the RoC and the name of the Company was changed from "Amagi Media Labs Private Limited" to "Amagi Media Labs Limited".
Products & Services
- The Company is a software-as-a-service company that connects media companies to their audiences through cloud-native technology.
Growth Strategy
- Continue to invest in product innovation and technology.
- Harness Amagi INTELLIGENCE to drive innovation across its platform.
- Scale profitably through disciplined capital allocation.
- Deepen engagement within the media and entertainment ecosystem
- Leverage domain expertise to expand into new geographies
- Strategically pursue acquisitions and partnerships.
Customer Base
Wholesaler and Retailer
Financial Performance
Revenue, profit after tax and total assets across the last 3 reported financial years.
Revenue
Amount in ₹ crore
Profit After Tax (PAT)
Amount in ₹ crore
Total Assets
Amount in ₹ crore
Figures in ₹ crore, on a consolidated basis, as reported for FY23 to FY25.
Objects of the Issue
How the company plans to utilize IPO proceeds.
Use of Proceeds
The funds raised through this IPO will be used for:
Initial public offer of up to 4,95,46,221 equity shares of face value of Rs.5/- each ("Equity Shares") of Amagi Media Labs Limited ("Company" or "Issuer") for cash at a price of Rs. 361 per equity share (including a Share Premium of Rs. 356 per Equity Share) ("Offer Price") aggregating up to Rs. 1788.62 crores comprising a fresh issue of up to 22603878 equity shares of face value of Rs.5/- aggregating up to Rs. 816.00 crores by the company ("Fresh Issue") and an offer for sale of up to 26,942,343 equity shares of face value of Rs.5/- aggregating up to Rs. 972.62 crores ("Offered Shares") by the selling shareholders, and such equity shares offered by the selling shareholders ("Offer for Sale"), comprising an offer for sale of up to 9,889,646 equity shares of face value of Rs.5/- each aggregating up to Rs. 357.02 crores by pi opportunities fund-i, 7,904,888 equity shares of face value of Rs.5/- each aggregating up to Rs. 285.37 crores by Norwest Venture Partners X - Mauritius, 4,857,984 equity shares of face value of Rs.5/- each aggregating up to Rs. 175.37 crores by PI Opportunities Fund-II, 4,300,466 equity shares of face value of Rs.5/- each aggregating up to Rs. 155.25 crores by Accel India VI (Mauritius) Ltd., 3,025,844 equity shares of face value of Rs.5/- each aggregating up to Rs. 109.23 crores by Trudy Holdings, 1,864,948 equity shares of face value of Rs.5/- each aggregating up to Rs. 67.32 crores by AVP I Fund and 1,763,442 equity shares of face value of Rs.5/- each aggregating up to Rs. 63.66 crores by Accel Growth VI Holdings (Mauritius) Ltd. (The "Investor Selling Shareholders"), and up to 196,711 equity shares of face value of Rs.5/- each aggregating up to Rs. 7.10 crores by Prem Gupta, 179,248 equity shares of face value of Rs.5/- each aggregating up to Rs. 6.47 crores by Rahul Garg, 141,420 equity shares of face value of Rs.5/- each aggregating up to Rs. 5.11 crores by Rajesh Ramaiah, 45,450 equity shares of face value of Rs.5/- each aggregating up to Rs.1.64 crores by Rajat Garg and 18,495 equity shares of face value of Rs.5/- each aggregating up to Rs. 0.67 crores by Kollengode Ramanathan Lakshminarayana (the "Individual Selling Shareholders"). The company, in consultation with the brlms, may consider a pre-ipo placement aggregating up to Rs.204.00 crores, as may be permitted under applicable law, at its discretion, prior to filing of the pre-ipo placement, if undertaken, will be at a price to be decided by the company, in consultation with the brlms. if the pre-ipo placement is completed, the amount raised pursuant to the pre-ipo placement will be reduced from the fresh issue, subject to compliance with rule 19(2)(b) of the scrr. The pre-ipo placement, if undertaken, shall not exceed 20% of the size of the fresh issue. Prior to the completion of the offer, the company shall appropriately intimate the subscribers to the pre-ipo placement, prior to allotment pursuant to the pre-ipo placement, that there is no guarantee that the company may proceed with the offer or the offer may be successful and will result into listing of the equity shares on the stock exchanges. Further, relevant disclosures in relation to such intimation to the subscribers to the pre-ipo placement (if Undertaken) shall be appropriately made in the relevant sections of the red herring prospectus and the prospectus. The offer includes a reservation of up to [*] equity shares of face value of Rs.5/- each, aggregating up to Rs.[*] crores (constituting up to [*]% of the post-offer paid-up equity share capital of the company), for subscription by eligible employees ("employee reservation portion"). The offer less the employee reservation portion is hereinafter referred to as the "Net Offer". the offer and the net offer shall constitute [*] % and [*] % respectively, of the post-offer paid-up equity share capital of the company. Price Band: Rs. 361 per equity share of face value Rs. 5/- each. The floor price is 72.2 times of the face value of the equity shares. Bids can be made for a minimum of 41 equity shares and in multiples of 41 equity shares thereafter.
*Subject to approvals and market conditions.
Strengths & Risks
Key competitive advantages and factors to consider before investing.
- One-stop glass-to-glass solutions provider.
- Positioned within a three-sided marketplace to leverage strong network effects.
- Proprietary, award-winning technology platform with artificial intelligence capabilities.
- Trusted by global customers with long-term relationships.
- Visionary founders with strong leadership and a culture of innovation.
- The company has experienced losses and negative cash flows in the past and any increases in expenses, decline in revenues or negative cash flows in future periods could adversely affect its business, results of operations, financial condition and the trading price of the company's Equity Shares.
- The company's revenue from operations from the America Region and Europe (including UK) was Rs.5,161.06 million, or 73.23%, and Rs.1,217.20 million, or 17.27%, respectively, of its revenue from operations during the six months ended September 30, 2025, and Rs.8,470.70 million, or 72.86%, and Rs.2,016.58 million, or 17.34%, respectively, of the company's revenue from operations during the Financial Year 2025, each based on Ind AS 108 (Operating Segments). Any adverse changes in the economic conditions that affect the economies of the geographies and markets in which we have a presence could adversely affect its business, results of operations, financial condition and cash flows.
- Vinculum Advisors LLP, a member of the company's Promoter Group, has acquired Equity Shares from certain Shareholders during the preceding year at a price that may be lower than the Offer Price.
- The company depends on cloud infrastructure operated by third parties for its platform and solutions, and any disruption in the operation of such infrastructure could adversely affect the company's business, results of operations, financial condition and cash flows, and subject the company to liability.
- Technology failures or interruptions in the availability of its cloud-based solutions could have an adverse effect on the company's business, results of operations, financial condition and cash flows.