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Complete IPO details, including price band, financials, subscription status, and key insights.
Participate in the Bluestone Jewellery & Lifestyle Ltd IPO with full transparency. Review issue details, company fundamentals, and financial performance, and apply securely through Alice Blue.
Key metrics and details at a glance.
Price Band
₹517
Per ShareLot Size
29 Shares
Minimum Investment
₹14,993
Issue Size
₹1,540.65 Cr
Face Value
₹1
Per ShareIPO Type
Book Building
Retail Quota
10%
QIB Quota
75%
NII Quota
15%
Important dates for your applying strategy.
Business model, operations, and market positioning.
Promoter Holding (Pre-Issue)
17.91%
Promoter Holding (Post-Issue)
16.36%
Issue Type
Book Building
ISIN
INE304W01038
We offer contemporary lifestyle diamond, gold, platinum and studded jewellery under our flagship brand, BlueStone. We are an omni-channel jewellery brand and retail our products through our website www.bluestone.com and our mobile application available on iOS and Google Play Store, in addition to our pan-India network of stores. The BlueStone brand was launched in 2011 and as of March 31, 2025, we operated 275 stores in 117 cities, including Franchise Stores, across 26 States and Union Territories in India. We focus on designing jewellery for women, men and couples between the ages of 25 to 45 years who have a tendency to discover brands through social media or online channels. We generate revenues from the sale of our jewellery products.
The Indian jewellery market has grown a CAGR of 13% - 15% between 2021 to 2024 and currently stands at approximately Rs. 6,340 billion and is projected to reach Rs. 11,000 billion - Rs. 12,000 billion by 2029, growing at a CAGR of 12% - 14% between 2024 and 2029. Organised retail drove approximately 37% of the Indian jewellery market in 2024. The organised segment's contribution is projected to grow to 43% - 47% of the overall jewellery market, growing at a CAGR of 16% - 18% till 2029.
Revenue, profit after tax and total assets across the last 2 reported financial years.
Amount in ₹ crore
How the company plans to utilize IPO proceeds.
The funds raised through this IPO will be used for:
Initial public offer of 29,799,798 equity shares of face value of Re. 1/- each ("Equity Shares") of Bluestone Jewellery and Lifestyle Limited (the "Company" or the "Company" or the "Issuer") for cash at a price of Rs. 517/- per equity share (the "Offer Price") aggregating to Rs. 1540.65 crores (the "Offer") comprising a fresh issue of 15,860,735 equity shares of face value of Re. 1/- each by the company aggregating to Rs. 820.00 crores (the "Fresh Issue") and an offer for sale of 13,939,063 equity shares of face value of Re. 1/- each ("Offer for Sale") aggregating to Rs. 720.65 crores, comprising 2,603,915 equity shares of face value of Re. 1/- each aggregating to Rs. 134.62 crores by accel India III (Mauritius) Ltd, 4,100,970 equity shares of face value of Re. 1/- each aggregating to Rs. 212.02 crores by Saama Capital II, Ltd., 3,536,990 equity shares of face value of Re. 1/- each aggregating to Rs. 182.86 crores by Kalaari Capital Partners II, LLC, 452,145 equity shares of face value of Re. 1/- each aggregating to Rs. 23.38 crores by Kalaari Capital Partners Ppportunity Fund, LLC, 821,085 equity shares of face value of Re. 1/- each aggregating to Rs. 42.45 crores by Iron Pillar Fund I Ltd, 493,958 equity shares of face value of Re. 1/- each aggregating to Rs. 25.54 crores by Iron Pillar India Fund I, to 1,930,000 equity shares of face value of Re. 1/- each aggregating to Rs. 99.78 crores by Sunil Kant Munjal (and other partners of Hero Enterprise Partner Ventures) (Together, the "Selling Shareholders", and such equity shares, the "Offered Shares"). The offer constitutes 19.69% of the post offer paid-up equity share capital of the company. The face value of the equity share is Re. 1/- each and the offer price is 517 times the face value of equity share.
*Subject to approvals and market conditions.
Key competitive advantages and factors to consider before investing.
Live demand across investor categories.
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*Real-time data subject to exchange updates
Our Company was originally incorporated as "New Age E Commerce Services Private Limited", a private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation issued by the Registrar of Companies, Karnataka ("RoC") on July 22, 2011. Subsequently, the name of our Company was changed to "BlueStone Jewellery and Lifestyle Private Limited", pursuant to a fresh certificate of incorporation issued by the RoC on November 25, 2013. Thereafter, our Company was converted to a public limited company and the name of our Company was changed to `BlueStone Jewellery and Lifestyle Limited' pursuant to a fresh certificate of incorporation dated November 8, 2024.
Wholesaler and Retailer
Amount in ₹ crore
Amount in ₹ crore
Figures in ₹ crore, on a consolidated basis, as reported for FY25 to FY26.