Brandman Retail Ltd
Complete IPO details, including price band, financials, subscription status, and key insights.
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IPO Snapshot
Key metrics and details at a glance.
Price Band
₹176
Per ShareLot Size
800 Shares
Minimum Investment
₹1,40,800
Issue Size
₹86.09 Cr
Face Value
₹10
Per ShareIPO Type
Book Building - SME
Retail Quota
35%
QIB Quota
50%
NII Quota
15%
IPO Timeline
Important dates for your applying strategy.
Subscription Status
Live demand across investor categories.
Track real-time subscription levels:
*Real-time data subject to exchange updates
Brandman Retail Ltd
Business model, operations, and market positioning.
Promoter Holding (Pre-Issue)
93.91%
Promoter Holding (Post-Issue)
69.04%
Issue Type
Book Building - SME
ISIN
INE0XUD01014
About the Company
Our Company was incorporated on July 07, 2021, by our Promoters Mr. Arun Malhotra and Ms. Kavya Malhotra. Brandman Retail Limited is a resource for licensed fashion and lifestyle brands in category - shoes and athleisure apparels. Our Company distributes licensed fashion and lifestyle products in the shoes and athleisure apparels across multiple channels of distribution. The Company has developed expertise in product design and quality through its experience in the industry and aims to maintain its position within its operating segment. Our Company offers products in various price categories and supplies them to retailers operating through different formats. Our Company engages in developing and distributing products under licensed and partner brands for sale to customers across offline and online channels.
Industry Overview
India is one of the fastest-growing retail markets globally, supported by favourable demographics, rising disposable incomes, urbanisation, and the expansion of organised formats. The sector accounts for more than 10% of India's gross domestic product and approximately 8% of total employment, making it both a major contributor to the economy and a large employer in the services sector. The Indian footwear market is among the most important discretionary retail categories, valued at approximately USD 25 billion in 2023. It is projected to grow at a CAGR of 5-6% to reach USD 34 billion by 2028, supported by premiumisation, lifestyle shifts, and greater penetration of branded products.
Company History
Our Company was incorporated on July 07, 2021, under the name and style of `Brandman Retail Private Limited', a private limited company under the provisions of Companies Act, pursuant to a Certificate of Incorporation issued by the Registrar of Companies. Our Company was converted into a public limited company pursuant to a resolution passed by our Shareholders at an extraordinary general meeting held on April 19, 2024, and consequently the name of our Company was changed to `Brandman Retail Limited' and a fresh certificate of incorporation dated July 23, 2024, was issued by the Registrar of Companies, Central Processing Centre. The CIN of our Company is U52399DL2021PLC383350.
Products & Services
- Brandman Retail Limited is a resource for licensed fashion and lifestyle brands in category - shoes and athleisure apparels.
Growth Strategy
- Brand Positioning.
- Product Strategy.
- Brand Identity & Marketing.
- Distribution & Sales Channels.
- Pricing & Revenue Model.
- Target Market Identification.
- Pricing and Brand Strategy.
- E-Commerce and B2B Sales.
- Expense Management.
Customer Base
Wholesaler and Retailer
Financial Performance
Revenue, profit after tax and total assets across the last 2 reported financial years.
Revenue
Amount in ₹ crore
Profit After Tax (PAT)
Amount in ₹ crore
Total Assets
Amount in ₹ crore
Figures in ₹ crore, on a consolidated basis, as reported for FY24 to FY25.
Objects of the Issue
How the company plans to utilize IPO proceeds.
Use of Proceeds
The funds raised through this IPO will be used for:
Initial public offer of up to 48,91,200 equity shares of face value of Rs. 10/- each ("Equity Shares") of Brandman Retail Limited (the "Company" or "Issuer") at an issue price of Rs. 176 per equity share (including a share premium of Rs. 166 per equity share) for cash, aggregating up to Rs. 86.09 crores ("public issue") out of which 2,44,800 equity shares of face value of Rs. 10/- each, at an issue price of Rs. 176 per equity share for cash, aggregating Rs. 4.31 crores will be reserved for subscription by the market makers to the issue (the "Market Maker Reservation Portion"). The public issue less market maker reservation portion i.e. issue of 46,46,400 equity shares of face value of Rs. 10/- each, at an issue price of Rs. 176 per equity share for cash, aggregating up to Rs. 81.78 crores is hereinafter referred to as the "Net Issue". The public issue and net issue will constitute [*] % and [*] % respectively of the post- issue paid-up equity share capital of the company. Price Band: Rs. 176 per equity share of face value Rs.10/- each. The floor price is 17.6 times of the face value of the equity shares. Bids can be made for a minimum of 1600 equity shares and in multiples of 800 equity shares thereafter.
*Subject to approvals and market conditions.
Strengths & Risks
Key competitive advantages and factors to consider before investing.
- Experienced Promoters and Management Team.
- Long standing relationships with customers.
- Efficient operational team.
- Consistent financial performance.
- Scalability due to scarcity in supply.
- Its company's success relies on brand recognition and reputation. Failures to maintain or strengthen the image of the brands the company operate may significantly impact its business, financial stability, and operational results.
- Its operations are significantly dependent on the company ability to successfully identify customer requirement and Preferences and gain customer acceptance for its own and licensed brand.
- The company tops 10 customers contribute approximately 3.28% and 22.7% of its revenues for the financial year ending March 31, 2024 and six months ended September 30, 2024 respectively. Any loss of business from one or more of them may adversely affect the company revenues and profitability.
- The company has experienced negative cash flows from operations in the recent past, and it may have negative cash flows in the future.
- The Company has availed unsecured loans which are repayable on demand. Any demand from lenders for repayment of such unsecured loans, may adversely affect its cashflow.