Cash UR Drive Marketing Limited
Complete IPO details, including price band, financials, subscription status, and key insights.
Participate in the Cash UR Drive Marketing Limited IPO with full transparency. Review issue details, company fundamentals, and financial performance, and apply securely through Alice Blue.
IPO Snapshot
Key metrics and details at a glance.
Price Band
₹130
Per ShareLot Size
1000 Shares
Minimum Investment
₹1,30,000
Issue Size
₹60.79 Cr
Face Value
₹10
Per ShareIPO Type
Book Building - SME
Retail Quota
35.1%
QIB Quota
49.9%
NII Quota
15%
IPO Timeline
Important dates for your applying strategy.
Subscription Status
Live demand across investor categories.
Track real-time subscription levels:
*Real-time data subject to exchange updates
Cash UR Drive Marketing Limited
Business model, operations, and market positioning.
Promoter Holding (Pre-Issue)
78.21%
Promoter Holding (Post-Issue)
57.23%
Issue Type
Book Building - SME
ISIN
INE0WL201014
About the Company
Our company is an Out of Home (OOH) advertising company offering a diverse range of advertising solutions including Transit Media, Outdoor Media, Print Media and Digital Media Services, tailored to help our clients effectively reach their target audience.
Industry Overview
The global advertising market size reached USD 676.8 Billion in 2024. Looking forward, the market is forecast to reach USD 995.0 Billion by 2033, exhibiting a growth rate (CAGR) of 4.4% during 2025-2033. The market is experiencing steady growth driven by the shift towards online platforms, rising utilization of artificial intelligence (AI) to enable precise audience targeting and real-time bidding, and increasing consumer demand for ethical and environmentally responsible brands. Indian Advertising Market Trends: The Indian advertising market size reached INR 908.6 Billion in 2024. Looking forward, the research expects the market to reach INR 2.11 trillion by 2033, exhibiting a growth rate (CAGR) of 9.37% during 2025-2033. The growing adoption of advertising to enhance brand awareness, increasing number of media and entertainment models, and rising demand for digital advertising solutions represent some of the key factors driving the market.
Company History
Our Company was incorporated as a Private Limited Company under the name of "Cash Ur Drive Marketing Private Limited" under the Companies Act, 1956 vide certificate of incorporation dated July 06, 2009, issued by Registrar of Companies, Punjab, Himachal Pradesh and Chandigarh bearing CIN U74999CH2009PTC031677. Further, our Company was converted into a Public Limited Company in pursuance of a special resolution passed by the members of our Company at the Extra Ordinary General Meeting held on November 04, 2023 and the name of our Company was changed from "Cash Ur Drive Marketing Private Limited" to "Cash Ur Drive Marketing Limited" & Registrar of Companies, Chandigarh has issued a new certificate of incorporation consequent upon conversion dated December 01, 2023, bearing CIN U74999CH2009PLC031677.
Products & Services
- The company is an Out of Home (OOH) advertising company offering a diverse range of advertising solutions including Transit Media, Outdoor Media, Print Media and Digital Media Services, tailored to help its clients.
Growth Strategy
- To secure Advertising Rights for ensuring Service Continuity.
- Experience of our Promoters having successful track record in the industry.
- Continue to maintain good relationships with our customers.
- Leveraging our market skills and relationship to serve existing clients and upcoming clients in EV sector.
- Expansion of our existing service portfolios.
- Continued improvement in operating efficiencies through technology enhancements.
- Setting up an in-house printing facility.
- To Secure Long Term Media Rights.
Customer Base
Wholesaler and Retailer
Financial Performance
Revenue, profit after tax and total assets across the last 3 reported financial years.
Revenue
Amount in ₹ crore
Profit After Tax (PAT)
Amount in ₹ crore
Total Assets
Amount in ₹ crore
Figures in ₹ crore, on a standalone basis, as reported for FY23 to FY25.
Objects of the Issue
How the company plans to utilize IPO proceeds.
Use of Proceeds
The funds raised through this IPO will be used for:
Initial public offering up to 46,76,000 equity shares of Rs. 10/- each ("Equity Shares") of Cash UR Drive Marketing Limited ("CUDML" or the "Company") for cash at a price of Rs. 130/- per equity share (the "Issue Price"), aggregating to Rs. 60.79 crores ("the Offer"), comprising a fresh issue of up to 44,69,000 equity shares aggregating to Rs. 58.10 crores by the company ("Fresh Issue") and an offer for sale of up to 2,07,000 equity shares by Parveen K Khanna ("the Promoter" or "the Selling Shareholder") aggregating to Rs. 2.69 crores ("Offer for Sale"). Out of the offer, 2,59,000 equity shares aggregating to Rs. 3.37 crores will be reserved for subscription by market maker ("Market Maker Reservation Portion"). The offer less the market maker reservation portion i.e. offer of 44,17,000 equity shares of face value of Rs. 10.00/- each at an issue price of Rs. 130/- per equity share aggregating to Rs. 57.42 crores is hereinafter referred to as the "Net Offer". The offer and the net offer will constitute 26.50 % and 25.03 %, respectively of the post issue paid up equity share capital of the company.
*Subject to approvals and market conditions.
Strengths & Risks
Key competitive advantages and factors to consider before investing.
- Good track record.
- Effective market anticipation.
- Cordial relations with our clients.
- Timely acquisition of media rights.
- Track record of growth and profitability.
- The Company total contingent liability amounting to Rs.1,255.88 Lakhs for the FY 23-24, if the company has to pay the amount then it will be financial challenge for the company, potentially impacting its profitability and financial stability.
- The Company involves in the case of the M/S Cash Ur Drive Marketing Private Limited V. Deputy Commissioner State Tax, Sector-2, Noida, under section 73 of GST Act, against order no. ZD0903230398638 dated 15th September 2020.
- The advertising business relies on having enough space or sites to display ads through the media agency. If the prices for these ad spaces increase significantly or if they become unavailable, it could negatively impact its business and financial performance.
- The Company and Promoters is involved in certain legal proceeding(s) and potential litigations. Any adverse decision in such proceeding(s) may render them liable to liabilities/penalties.
- Its Group Companies have incurred losses during the last three financial years.