Electronics Mart India Ltd
Complete IPO details, including price band, financials, subscription status, and key insights.
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IPO Snapshot
Key metrics and details at a glance.
Price Band
₹59
Per ShareLot Size
254 Shares
Minimum Investment
₹14,986
Issue Size
₹500 Cr
Face Value
₹10
Per ShareIPO Type
Book Building
Retail Quota
35%
QIB Quota
50%
NII Quota
15%
IPO Timeline
Important dates for your applying strategy.
Subscription Status
Live demand across investor categories.
Track real-time subscription levels:
*Real-time data subject to exchange updates
Electronics Mart India Ltd
Business model, operations, and market positioning.
Promoter Holding (Pre-Issue)
99.98%
Issue Type
Book Building
ISIN
INE02YR01019
About the Company
Electronics Mart India Limited is the 4th largest and one of the fastest growing consumer durables and electronics retailers in India and as of Fiscal 2021, it is the largest regional organised player in the southern region in revenue terms with dominance in Telangana and Andhra Pradesh. As on August 31, 2022, the Company operated 112 stores across 36 cities / urban agglomerates with more than 6,000 SKUs. It has been one of the fastest growing consumer durable & electronics retailers in India with revenue CAGR of 17.90% from Fiscal 2016 to 2021.
Industry Overview
India's retail industry clocked 7.7% CAGR between Fiscals 2017 and 2022. Between Fiscals 2022 and 2027, CRISIL Research believes growth will accelerate at a 11-12% CAGR, as economic activity picks up and inflation remains in a low to moderate range in the long term. CRISIL Research estimates the size of India's consumer durables industry, including large consumer durables, mobile phones and smaller appliances, at Rs 3-3.2 trillion as of Fiscal 2022. The industry recorded ~12% CAGR between Fiscals 2017-2020, backed by increasing disposable incomes, lower penetration, a widening product base, competitive pricing, lowering replacement cycles and an expanding product portfolio.
Company History
Electronics Mart India Limited was originally formed as a sole proprietorship under the name of `M/s Bajaj Electronics' at Hyderabad in 1980 and it was converted into a partnership firm under the name of `M/s Bajaj Electronics' ("Bajaj Electronics") pursuant to partnership deed dated March 25, 2011, and was registered under the Indian Partnership Act, 1932 with the Registrar of Firms, Hyderabad (South) on April 13, 2011. Pursuant to the deed of partnership dated July 31, 2017, constitution of `M/s Bajaj Electronics' was modified to admit new partners and a memorandum acknowledging receipt of documents for change in constitution of partnership was issued by Registrar of Firms, Hyderabad (South), on August 2, 2017. `M/s Bajaj Electronics was thereafter converted into a public limited company under the Companies Act, 2013 with the name Electronics Mart India Limited pursuant to certificate of incorporation issued by Central Registration Centre, Registrar of Companies dated September 10, 2018.
Products & Services
- The Company is the 4th largest and one of the fastest growing consumer durables and electronics retailers in India.
Growth Strategy
- Expand reach across select geographies and deepen the footprint in its existing markets.
- Enhancing sales volumes by continuing to prioritise customer satisfaction through optimal product assortment and offering value for money.
- Technology led effective inventory management & lean operating structure to maintain & improve operating efficiencies
- Maintaining & forging new relationships with leading brands across existing and new format stores thereby ensuring wider product range
- Continuous training of manpower
Customer Base
Wholesalers and Retailers
Financial Performance
Revenue, profit after tax and total assets across the last 3 reported financial years.
Revenue
Amount in ₹ crore
Profit After Tax (PAT)
Amount in ₹ crore
Total Assets
Amount in ₹ crore
Figures in ₹ crore, on a consolidated basis, as reported for FY23 to FY25.
Objects of the Issue
How the company plans to utilize IPO proceeds.
Use of Proceeds
The funds raised through this IPO will be used for:
Initial public offering of 84,745,762* equity shares of face value of Rs. 10 each ("Equity Shares") of Electronics Mart India Limited (the "Company" or the "Issuer") for cash at a price of Rs. 59 per equity share (including a share premium of Rs. 49 per equity share) ("Issue Price") aggregating to Rs. 500.00 crores (the "Issue"). The issue will constitute 22.03 % of the company post-issue paid-up equity share capital of the company. The offer price is Rs. 59 per equity share and the offer price is 5.9 times the face value of the equity shares. * Subject to finalisation of basis of allotment Bids can be made for a minimum of 254 equity shares and in multiples of 254 equity shares thereafter.
*Subject to approvals and market conditions.
Strengths & Risks
Key competitive advantages and factors to consider before investing.
- The Company is the 4th largest consumer durable and electronics retailer in India with a leadership position in South India. The Company's scale of operations along with its long-standing relationship with leading consumer brands enables it to procure products at competitive rates.
- The Company is one of the fastest growing consumer durable and electronics retailer with consistent track record of growth and industry leading profitability.
- The Company's market presence and geographic reach with cluster-based expansion.
- The Company's business model provide operational flexibility to create long term sustainable footprint.
- The COVID-19 pandemic and the resulting deterioration of general economic conditions has in the past financial years affected its business and may continue to materially affect the company business, results of operations, financial condition, and / or its cash flows in future periods.
- The Company is dependent on external suppliers for its product requirements. Any delay or failure on the part of the external suppliers to deliver products, may materially and adversely affect its business, profitability and reputation.
- A large part of its revenues is dependent on a limited number of brands. The loss of any of its major brands or a decrease in the supply or volume from such brands, will materially and adversely affect the company revenues and profitability.
- There are certain proceedings involving the Company, its Promoters which if determined against its, may have an adverse effect on the company business, cash flows and results of operations.
- The company propose to use Rs. 133.87 crores of the Net Proceeds of the Issue towards opening of new stores / warehouse. The company is yet to purchase real estate or enter into long-term leasehold arrangements or enter into rental agreements at locations suitable for new stores for its expansion in relation to setting up and operation of its proposed new stores / warehouse. In case the company is unable to open the stores / warehouse in a timely manner as mentioned in the chapter "Objects of the Issue", its may fall short of the revenue targets of the Company and this would have an adverse effect on its business, financial condition, results of operations and growth prospects.