
Complete IPO details, including price band, financials, subscription status, and key insights.
Participate in the Ethos Ltd IPO with full transparency. Review issue details, company fundamentals, and financial performance, and apply securely through Alice Blue.
Key metrics and details at a glance.

Price Band
₹878
Per Share
Lot Size
17 Shares

Minimum Investment
₹14,926

Issue Size
₹467.63 Cr

Face Value
₹10
Per Share
IPO Type
Book Building

Retail Quota
35%

QIB Quota
50%

NII Quota
15%
Important dates for your applying strategy.
Business model, operations, and market positioning.
Promoter Holding (Pre-Issue)
77.53%
Issue Type
Book Building
ISIN
INE04TZ01018
Ethos Ltd is India's largest luxury and premium watch retail player delivering a contentled luxury retail experience to its customers through its online and physical presence. In addition to its chain of 50 physical retail stores in 17 cities in India in a multi store format, it offers an Omnichannel experience to its customers through its website and social media platforms. The Company has the largest portfolio of premium and luxury watches in India enabling it to retail 50 premium and luxury watch brands like Omega, IWC Schaffhausen, Jaeger LeCoultre, Panerai, Bvlgari, H. Moser & Cie, Rado, Longines, Baume & Mercier, Oris SA, Corum, Carl F. Bucherer, Tissot, Raymond Weil, Louis Moinet and Balmain. The Company enjoys a healthy market share of 20% in the luxury watch retail segment and 13% in the premium and luxury watch retail segment in India. In addition to its premium and luxury watch retail, it also undertakes retail of certified pre-owned luxury watches since Fiscal 2019.
Watch Market in India was valued at ~Rs. 13,500 crores in Fiscal 2020 and is expected to grow at a CAGR of 10.6% to reach ~ Rs. 22,300 crores by FY 2025, on back of factors like increased discretionary spend on watches category, opening of more organized channels of purchase like MBOs and online marketplaces & vertical specialists, increased penetration of smartwatches in mid to premium category and Omnichannel market organization.
Revenue, profit after tax and total assets across the last 3 reported financial years.
Amount in ₹ crore
How the company plans to utilize IPO proceeds.
The funds raised through this IPO will be used for:
Initial public offering of 45,81,500^ equity shares of face value of Rs. 10 each ("Equity Shares") of Ethos Limited (the "Company" or the "Issuer") for cash at a price of Rs. 878 per equity share (including a share premium of Rs. 868 per equity share) ("Offer Price") aggregating to Rs. 402.26^ crores (the "Offer"), comprising a fresh issue of 42,71,070^ equity shares aggregating to Rs. 375.00 crores^ (the "Fresh Issue") and an offer for sale of 3,10,430^# equity shares aggregating to Rs. 27.26^ crores by the selling shareholders referred to in annexure a. (the "Offer for Sale"). The offer constitutes 19.62%^, of the post-offer paid-up equity share capital. ^Subject to finalisation of the basis of allotment. #11,08,037 equity shares were offered under offer by selling shareholders out of which 3,10,430 equity shares were accepted proportionately under the offer for allotment. for details of the equity *The company, in consultation with the brlms, has undertaken a pre-ipo placement of 3,02,663 equity shares aggregating to Rs. 25.00 crores ("pre-ipo placement"). The size of the fresh issue as disclosed in the , aggregating to Rs. 400.00 crores, has been reduced by Rs. 25.00 crores pursuant to the pre-ipo placement, and accordingly, the fresh issue is Rs. 375.00 crore^. The company has informed all the pre-ipo investors/buyers that the offer may or may not be successful and the equity shares of the company may or may not get listed. ^Subject to finalisation of the basis of allotment
*Subject to approvals and market conditions.
Key competitive advantages and factors to consider before investing.
Live demand across investor categories.
Track real-time subscription levels:
*Real-time data subject to exchange updates
Ethos Limited was originally incorporated as `Kamla Retail Limited' under the provisions of Companies Act, 1956, at Parwanoo, Himachal Pradesh, pursuant to the certificate of incorporation dated November 5, 2007, issued by the Assistant Registrar of Companies, Punjab, Himachal Pradesh and Chandigarh. Subsequently, the name of the Company was changed to `Ethos Limited' pursuant to a special resolution passed by the Shareholders of the Company on March 2, 2012, and a revised certificate of incorporation was issued by Registrar of Companies, Himachal Pradesh on March 5, 2012.
Wholesalers and Retailers
Amount in ₹ crore
Amount in ₹ crore
Figures in ₹ crore, on a consolidated basis, as reported for FY24 to FY26.