Euro Pratik Sales Ltd
Complete IPO details, including price band, financials, subscription status, and key insights.
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IPO Snapshot
Key metrics and details at a glance.
Price Band
₹247
Per ShareLot Size
60 Shares
Minimum Investment
₹14,820
Issue Size
₹451.32 Cr
Face Value
₹1
Per ShareIPO Type
Book Building
Retail Quota
35%
QIB Quota
50%
NII Quota
15%
IPO Timeline
Important dates for your applying strategy.
Subscription Status
Live demand across investor categories.
Track real-time subscription levels:
*Real-time data subject to exchange updates
Euro Pratik Sales Ltd
Business model, operations, and market positioning.
Promoter Holding (Pre-Issue)
88.04%
Promoter Holding (Post-Issue)
70.1%
Issue Type
Book Building
ISIN
INE198501012
About the Company
We operate in the decorative wall panel and decorative laminates industry as a prominent seller and marketer of Decorative Wall Panels and Decorative Laminates. According to the Technopak Report, we are one of India's leading Decorative Wall Panel brands and have established ourselves as one of the largest organized Wall Panel brands in India with a market share of 15.87% by revenue in the organized Decorative Wall Panels industry and our total revenue from the Decorative Wall Panels during Fiscal 2023 was Rs. 1,742.89 million.
Industry Overview
The Decorative Wall Panels and Decorative Laminates industries are valued at Rs. 24,180.18 million and Rs. 94,931.20 million in Fiscal 2024, respectively, and are expected to expand at a CAGR of 17.89% from Fiscal 2024 to Fiscal 2029, reaching a value of Rs. 55,068.18 million by Fiscal 2029 and 9.00% from Fiscal 2024 to Fiscal 2029, reaching a value of Rs. 146,063.42 million by Fiscal 2029, respectively, driven by an increase in the disposable income of individuals and families, and factors such as urbanisation, preference for premium and durable products. The global Decorative Wall Panels and Decorative Laminates industries is expected to follow a similar trend.
Company History
Our Company was originally incorporated on January 19, 2010 at Maharashtra, India as `Better Life Mission Multitrade Private Limited', a private limited company under the Companies Act, 1956 and was granted a certificate of incorporation by the Registrar of Companies, Maharashtra, at Mumbai on January 19, 2010. Subsequently, the name of our Company was changed to `Euro Pratik Sales Private Limited' pursuant to a special resolution adopted by our Shareholders in the EGM held on April 14, 2017, and a fresh certificate of incorporation consequent upon change of name was issued to our Company by the RoC on May 2, 2017. Our Company was then converted into a public limited company under the Companies Act pursuant to a special resolution adopted by our Shareholders in the EGM held on August 22, 2024, consequent to which, the name of our Company was changed to `Euro Pratik Sales Limited' and a fresh certificate of incorporation, consequent upon change of name, was issued to our Company by the Registrar of Companies, Central Processing Centre on October 11, 2024.
Products & Services
- The Company operates in the decorative wall panel and decorative laminates industry as a seller and marketer of Decorative Wall Panels and Decorative Laminates.
Growth Strategy
- Expand into new markets.
- Continue to expand our distribution network and undertake measures to improve our inventory management systems.
- Continue to improve our brand equity and consciousness.
- Continue to focus on product innovation in response to evolving consumer preferences and further expand our product portfolio.
- Integrate our recent acquisitions and continue to expand our business through strategic inorganic growth opportunities.
- Leverage market position to capitalize on favourable industry trends.
Customer Base
Wholesaler and Retailer
Financial Performance
Revenue, profit after tax and total assets across the last 2 reported financial years.
Revenue
Amount in ₹ crore
Profit After Tax (PAT)
Amount in ₹ crore
Total Assets
Amount in ₹ crore
Figures in ₹ crore, on a consolidated basis, as reported for FY24 to FY25.
Objects of the Issue
How the company plans to utilize IPO proceeds.
Use of Proceeds
The funds raised through this IPO will be used for:
Initial public offering of up to 18,271,862 equity shares of face value of Re.1 each ("equity shares") of Euro Pratik Sales Limited (the "company" or the "issuer") for cash at a price of Rs.247 per equity share (including a premium of Rs.235 per equity share) (the "offer price") aggregating up to Rs.451.31 crores through an offer for sale (the"offer") comprising up to 11,43,724 equity shares of face value of Re.1 each aggregating up to Rs.28.25 crores by Pratik Gunvantraj Singhvi, up to 11,28,744equity shares of face value of Re.1 each aggregating up to Rs.27.88 crores by Jai Gunvantraj Singhvi, up to 63,42,510 equity shares of face value of Re.1 each aggregating up to Rs.156.66 crores by Pratik Gunwantraj Singhvi huf, up to 63,42,510 equity shares of face value of Re.1 each aggregating up to Rs.156.66 crores by Jai Gunwantraj Singhvi huf (the "promoter selling shareholders"), up to 16,57,085 equity shares of face value of Re.1 each aggregating up to Rs.40.93 crores by Dipty Pratik Singhvi, up to 1657085 equity shares of face value of Re.1 each aggregatingup to Rs.40.93 crores by Nisha Jai Singhvi (the "promoter group selling shareholders", collectively with the promoter selling shareholders, the"selling shareholders", and each individually, as a "selling shareholder" and such offer for sale of equity shares by the selling shareholders, the "offerfor sale" and such equity shares, the "offered shares"). The offer includes a reservation of up to [*] equity shares,aggregating up to Rs. 1.4 crores, for subscription by eligible employees not exceeding 5% of our post offer paid-up equity share capital (the "employee reservation portion"). The company in consultation with the brlms, may offer adiscount of up to [*]% to the offer price (equivalent of Rs.[*] per equity share)to eligible employees bidding in the employee reservation portion ("employeediscount"). The offer less the employee reservation portion is hereinafterreferred to as the "net offer". The offer and the net offer shall constitute[*]% and [*]%, respectively, of the post-offer paid-up equityshare capital of the company.
*Subject to approvals and market conditions.
Strengths & Risks
Key competitive advantages and factors to consider before investing.
- One of India's leading and largest organized wall panel brands in the organized Decorative Wall Panel industry.
- Comprehensive product portfolio across various categories.
- Staying ahead of market trends with our merchandising capabilities and a key focus on product novelty and new designs.
- Asset-light business model with global long-term partnerships.
- Pan-India presence with a well-established distribution network.
- We are significantly dependent on our contract manufacturers for manufacturing of our products. In the six-month period ended September 30, 2024 and in Fiscals 2024, 2023 and 2022, 32.08%, 70.56%, 56.18% and 46.05%, respectively, of our total value of products purchased were manufactured by our top contract manufacturer and 47.95%, 91.66%, 87.88% and 86.02%, respectively, of our total value of products purchased were manufactured by our top 10 contract manufacturers. Any loss of our contract manufacturers, if not suitably replaced, could materially and adversely affect our business, results of operations and financial condition.
- We do not operate any manufacturing facilities and our dependence on contract manufacturers for all our products subjects us to risks which, if realized, could materially and adversely affect our business, results of operations and financial condition.
- We depend significantly on revenue from sale of Decorative Wall Panels, which contributed to 68.97%, 76.54%, 66.12% and 54.97% of our revenue from operations for the six-month period ended September 30, 2024 and in Fiscals 2024, 2023 and 2022, respectively. As a result, our business may be materially and adversely affected if we are unable to sell our Decorative Wall Panels as expected or if substitute products become available or gain wider market acceptance.
- We do not own the brand name "Euro Pratik" which is crucial for our operations. Any failure to use, protect and leverage our "Euro Pratik" brand could materially and adversely affect our competitive position, business, results of operations and financial condition.
- Our Restated Consolidated Financial Information as at and for the six-month period ended September 30, 2024, which includes the effect of the Recent Acquisitions on our financial performance and financial condition, may not be comparable to our Restated Consolidated Financial Information in respect of prior periods.