FSN E-Commerce Ventures Ltd
Complete IPO details, including price band, financials, subscription status, and key insights.
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IPO Snapshot
Key metrics and details at a glance.
Price Band
₹1,125
Per ShareLot Size
12 Shares
Minimum Investment
₹13,500
Issue Size
₹5,184.03 Cr
Face Value
₹1
Per ShareIPO Type
Book Building
Retail Quota
10%
QIB Quota
75%
NII Quota
15%
IPO Timeline
Important dates for your applying strategy.
Subscription Status
Live demand across investor categories.
Track real-time subscription levels:
*Real-time data subject to exchange updates
FSN E-Commerce Ventures Ltd
Business model, operations, and market positioning.
Promoter Holding (Pre-Issue)
45.99%
Issue Type
Book Building
ISIN
INE388Y01029
About the Company
FSN E-Commerce Ventures Limited is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. Since its incorporation in 2012, it has invested both capital and creative energy towards designing a differentiated journey of brand discovery for its consumers. It has a diverse portfolio of beauty, personal care and fashion products, including its owned brand products manufactured by third party manufacturers for the company. As a result, the company has established itself not only as a lifestyle retail platform, but also as a consumer brand offering an omnichannel experience to the consumers.
Industry Overview
FSN E-Commerce Ventures Limited has a large market opportunity aggregating Rs. 10.6 trillion (US$152 billion) in the growing beauty, personal care and fashion industry by the calendar year 2025 in India. The Indian beauty and personal care market is estimated to grow to approximately Rs. 2.0 trillion (US$28 billion) by the calendar year 2025 from Rs. 1.1 trillion (US$16 billion) in the calendar year 2020. The Indian fashion market is estimated to grow to approximately Rs. 8.7 trillion (US$124 billion) by the calendar year 2025 from Rs. 3.8 trillion (US$54 billion) in the calendar year 2020.
Company History
FSN E-Commerce Ventures Limited was originally incorporated as `FSN E-Commerce Ventures Private Limited' under the provisions of Companies Act, 1956, at Mumbai, Maharashtra, pursuant to a certificate of incorporation dated April 24, 2012, issued by the Registrar of Companies, Maharashtra at Mumbai ("RoC"). Subsequently, the Company was converted into a public limited company and the name of the Company was changed to `FSN E-Commerce Ventures Limited' pursuant to a special resolution passed by the Shareholders of the Company on July 16, 2021 and a revised certificate of incorporation was issued by the RoC on July 28, 2021.
Products & Services
- The Company is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumer.
Growth Strategy
- Continue to acquire new consumers and increase consumer loyalty
- Deepen and broaden its brand relationships
- Leveraging on art of retailing to expand into lifestyle adjacencies and launch new channels
- Further expand Omnichannel capabilities
- Invest in its owned brand portfolio
- Focused, selective international expansion as well as acquisitions and joint ventures in India
Customer Base
Wholesalers and Retailers
Financial Performance
Revenue, profit after tax and total assets across the last 3 reported financial years.
Revenue
Amount in ₹ crore
Profit After Tax (PAT)
Amount in ₹ crore
Total Assets
Amount in ₹ crore
Figures in ₹ crore, on a consolidated basis, as reported for FY24 to FY26.
Objects of the Issue
How the company plans to utilize IPO proceeds.
Use of Proceeds
The funds raised through this IPO will be used for:
Initial public offering of 47,575,326 equity shares of face value of Rs. 1 each ("Equity Shares") of FSN E-Commerce Ventures Limited (The "Company" or the "Issuer") for cash at a price of Rs. 1125* per equity share (including a share premium of Rs. 1124 per equity share) ("Offer Price") aggregating to Rs. 5349.72 crores (The "Offer") comprising a fresh issue of 5,602,666 equity shares aggregating to Rs. 630.00 crores (The "Fresh Issue") and an offer for sale of 41,972,660* equity shares aggregating to Rs. 4719.72 crores by the selling shareholders referred to in annexure a (The "Offer for Sale"). The offer included a reservation of 250,000 equity shares (constituting 0.05% of the post-offer paid-up equity share capital) for purchase by eligible employees (The "Employee Reservation Portion"). The offer less the employee reservation portion is hereinafter referred to as the "Net Offer". The offer and the net offer would constitute 10.06% and 10.01%, respectively, of the post-offer paid-up equity share capital. The offer price is Rs. 1125 per equity share and is 1125 times the face value of the equity shares and the anchor investor price is Rs. 1125 per equity share. *A Discount of Rs. 100 per equity share was offered to eligible employees bidding in the employee reservation portion. *Subject to finalization of the basis of allotment.
*Subject to approvals and market conditions.
Strengths & Risks
Key competitive advantages and factors to consider before investing.
- One of India's leading lifestyle focused consumer technology platform
- It is the preferred destination for luxury and prestige products in India for consumers and brands
- Resilient, capital efficient business with a combination of strong growth and profitability
- Its proprietary technology stack
- Founder-led company supported by a professional management team
- If the company are unable to manage its growth or execute its strategies effectively, its business plan and expansion may not be successful, and its business and prospects may be adversely affected.
- If the company fail to acquire new consumers or fail to do so in a cost-effective manner, its may not be able to increase revenue or maintain profitability.
- The company's business depends on the growth of online commerce industry in India and its ability to effectively respond to changing user behaviour on digital platforms.
- Any harm to its brand or reputation may adversely affect its business, financial condition, cash flows and results of operations.
- If the company or its brand relationships and sellers fail to identify and effectively respond to changing consumer preferences and spending patterns or changing beauty and fashion trends in a timely manner, the demand for products could decrease, causing its revenue and results of operations to decline.