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Complete IPO details, including price band, financials, subscription status, and key insights.
Participate in the Purple Style Labs Ltd IPO with full transparency. Review issue details, company fundamentals, and financial performance, and apply securely through Alice Blue.
Key metrics and details at a glance.
Price Band
₹575
Per ShareLot Size
26 Shares
Minimum Investment
₹14,950
Issue Size
₹680 Cr
Face Value
₹10
Per ShareIPO Type
Book Building
Retail Quota
10%
QIB Quota
75%
NII Quota
15%
Important dates for your applying strategy.
Business model, operations, and market positioning.
Promoter Holding (Pre-Issue)
26.34%
Promoter Holding (Post-Issue)
22.67%
Issue Type
Book Building
ISIN
INE0I1B01016
According to the 1Lattice Report, Pernia's Pop-Up Shop ("PPUS") is one of the largest and fastest growing multi-brand luxury omni-channel fashion platform in India in terms of revenue in FY 2025, serving customers in India and abroad. Our omni-channel platform includes Experience Centers, the online platforms of PPUS including website, mobile application, other telephonic and digital sales channels and events and exhibitions, among others. In Fiscal 2026, the PPUS Average Order Value ("PPUS AOV") was Rs.75,504.88. We provide carefully curated selections in luxury fashion, sourced from 1,109 Active Designer Brands, as of March 31, 2026. The Designer Brands for which products are available on our platform, include well-known Designer Brands such as Seema Gujral, Anushree Reddy, Amit Aggarwal, Rohit Gandhi & Rahul Khanna and our product categories span across womenswear, menswear, and others including jewelry, accessories and kidswear, with a focus on wedding and occasion wear.
Revenue, profit after tax and total assets across the last 3 reported financial years.
Amount in ₹ crore
How the company plans to utilize IPO proceeds.
The funds raised through this IPO will be used for:
Initial public offering of 11,826,086 equity shares of face value of Rs. 10 each ("Equity Shares") of Purple Style Labs Limited (the "Company" or the "Issuer") for cash at a price of Rs. 575 per equity share (Including a Share Premium of Rs. 565 Per Equity Share) ("Issue Price") aggregating to Rs. 680 Crores (the "Issue") comprising a fresh issue of 11,826,086 equity shares of face value of Rs. 10 each aggregating to Rs. 680 Crores (the "Fresh Issue"). The issue shall constitute 14.77% of the post-issue paid-up equity share capital of the company. Price Band: Rs. 575 per equity share of face value of Rs. 10 each. The floor price 57.5 times the face value of the equity shares, respectively. Bids can be made for a minimum of 26 equity shares of face value of Rs. 10 each and in multiples of 26 equity shares of face value of Rs. 10 each thereafter.
*Subject to approvals and market conditions.
Key competitive advantages and factors to consider before investing.
Live demand across investor categories.
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*Real-time data subject to exchange updates
The Company was incorporated as `Purple Style Labs Private Limited' at Mumbai, Maharashtra as a private limited company under the Companies Act, 2013, pursuant to a certificate of incorporation dated August 6, 2015 issued by the Deputy Registrar of Companies, Maharashtra at Mumbai. Subsequently, our Company was converted to a public limited company and the name of our Company changed to `Purple Style Labs Limited' pursuant to a Board resolution dated October 23, 2023 and Shareholders' resolution dated November 21, 2023, and a fresh certificate of incorporation dated December 13, 2023 was issued by the Registrar of Companies, Maharashtra at Mumbai.
Amount in ₹ crore
Amount in ₹ crore
Figures in ₹ crore, on a consolidated basis, as reported for FY24 to FY26.