Purple United Sales Ltd
Complete IPO details, including price band, financials, subscription status, and key insights.
Participate in the Purple United Sales Ltd IPO with full transparency. Review issue details, company fundamentals, and financial performance, and apply securely through Alice Blue.
IPO Snapshot
Key metrics and details at a glance.
Price Band
₹126
Per ShareLot Size
1000 Shares
Minimum Investment
₹1,26,000
Issue Size
₹32.81 Cr
Face Value
₹10
Per ShareIPO Type
Book Building - SME
Retail Quota
35%
QIB Quota
50%
NII Quota
15%
IPO Timeline
Important dates for your applying strategy.
Subscription Status
Live demand across investor categories.
Track real-time subscription levels:
*Real-time data subject to exchange updates
Purple United Sales Ltd
Business model, operations, and market positioning.
Promoter Holding (Pre-Issue)
87.54%
Promoter Holding (Post-Issue)
63.82%
Issue Type
Book Building - SME
ISIN
INE0P5R01014
About the Company
We are exclusively catering kids wear in India with focus on mindful product categorization for kids of all age and segment. Our brand ethos revolves around celebrating childhood, emphasizing comfort, safety, and sustainability. Our trendy line of lab-tested products, designed to be gentle on delicate skin, sets us apart.
Industry Overview
India is a leading garment-manufacturing country globally, known for its fine craftsmanship across the textile value chain, from fiber, yarn, and fabric to apparel with high international appeal. Indian textiles such as cotton, silk, and denim are highly popular abroad, and Indian apparel has found success in global fashion centers. India is one of the largest consumers and producers of cotton, with the highest acreage of 12.5 million hectares, accounting for 38% of the global area under cotton cultivation. The Indian textile and apparel industry is highly diversified, encompassing traditional handloom, handicrafts, wool, and silk products, as well as a well-organized textile sector. This industry significantly contributes to the economy and is the second-largest employer after agriculture, providing direct employment to 45 million people and indirectly supporting 100 million in allied sectors. The top textile and clothing manufacturing states in India include Andhra Pradesh, Telangana, Haryana, Jharkhand, and Gujarat.
Company History
Our Company was originally incorporated as `Purple United Sales Private Limited' under the provisions of Companies Act, 2013 vide Certificate of Incorporation dated September 16, 2014 bearing Registration Number 271636 issued by Registrar of Companies, Delhi. Subsequently our Company was converted into a Public Limited Company vide Special Resolution passed by the shareholders at the Extra-Ordinary General Meeting held on May 11, 2024 and consequently the name of the Company was changed from `Purple United Sales Private Limited' to `Purple United Sales Limited' vide fresh Certificate of Incorporation consequent upon conversion into public limited company dated June 20, 2024 by Registrar of Companies, Delhi bearing Corporate Identity Number U51909DL2014PLC271636.
Growth Strategy
- Continued focus on kid's apparel, footwear and accessories in India and on increasing market share.
- Expand our presence across India and grow sales of our products at existing points of sale.
- Capitalize on the increasing e-commerce penetration in Indian Retail as well as within our category.
- Increase market share by capitalizing on the strength of our brand.
Financial Performance
Revenue, profit after tax and total assets across the last 3 reported financial years.
Revenue
Amount in ₹ crore
Profit After Tax (PAT)
Amount in ₹ crore
Total Assets
Amount in ₹ crore
Figures in ₹ crore, on a standalone basis, as reported for FY24 to FY26.
Objects of the Issue
How the company plans to utilize IPO proceeds.
Use of Proceeds
The funds raised through this IPO will be used for:
Initial public issue of 26,04,000* equity shares of face value of Rs. 10/- each of Purple United Sales Limited (the "Company" or the "Issuer") for cash at a price of Rs. 126 per equity share including a share premium of Rs. 116 per share (the "Issue Price") aggregating to Rs. 32.81 crores ("The Issue"), of which up to 1,31,000 equity shares of face value of Rs. 10/- each for cash at a price of Rs. 126 per equity share including a share premium of Rs. 116 per equity share aggregating to Rs. 1.65 crores will be reserved for subscription by market maker to the issue (the "Market Maker Reservation Portion"). The issue less the market maker reservation portion i.e net issue of 24,73,000 equity shares of face value of Rs. 10/- each at a price of Rs. 126 per equity share aggregating to Rs. 31.16 crores is herein after referred to as the "Net Issue". The issue and the net issue will constitute 27.10 % and 25.73 % respectively of the post issue paid up equity share capital of the company. The face value of equity shares is Rs. 10/- each. The issue price is 12.6 times the face value of the equity shares. *Subject to finalization of the basis of allotment.
*Subject to approvals and market conditions.
Strengths & Risks
Key competitive advantages and factors to consider before investing.
- Experienced Promoters having deep domain knowledge to scale up the business.
- Diversified Clientele.
- Management team having established track records.
- Established track record of successfully opening retail stores.
- Efficient business model with track record of delivering financial growth.
- The company's business from retail outlet is concentrated in the National Capital Region (NCR) only. As of September 30, 2024, revenue from National Capital Region (NCR) constitute Rs. 506.63 Lakhs i.e. 16.61% of its revenue for September 30, 2024. Any adverse impact in this region may adversely affect its business, results of operations and financial condition.
- The company proposed expansion plans relating to the opening of new stores are subject to the risk of unanticipated delays in implementation and cost overruns.
- The company's business requires significant working capital, necessitating substantial financing. If the company is unable to secure additional debt or equity financing on favourable terms, it may lead to increased interest costs, restrictive covenants, or equity dilution, adversely impacting its financial performance, operations, and the market price of the company Equity Shares.
- There are certain discrepancies and non- compliances noticed in some of its financial reporting and/or records relating to filing or returns and deposit of statutory dues with the taxation and other statutory authorities.
- The Company has delayed in complying with certain statutory provisions under various laws. Such delayed compliance /lapses may attract certain penalties.