Stanley Lifestyles Ltd
Complete IPO details, including price band, financials, subscription status, and key insights.
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IPO Snapshot
Key metrics and details at a glance.
Price Band
₹369
Per ShareLot Size
40 Shares
Minimum Investment
₹14,760
Issue Size
₹537.02 Cr
Face Value
₹2
Per ShareIPO Type
Book Building
Retail Quota
35%
QIB Quota
50%
NII Quota
15%
IPO Timeline
Important dates for your applying strategy.
Subscription Status
Live demand across investor categories.
Track real-time subscription levels:
*Real-time data subject to exchange updates
Stanley Lifestyles Ltd
Business model, operations, and market positioning.
Promoter Holding (Pre-Issue)
67.28%
Issue Type
Book Building
ISIN
INE01A001028
About the Company
Stanley Lifestyles Limited is a super-premium and luxury furniture brand in India and among the few home-grown super-premium and luxury consumer brands in India operating at scale in terms of manufacturing as well as retail operations. The Company retails its furniture products under the "Stanley" brand with wide range of home solutions offerings, such as sofas, arm chairs, kitchen cabinets, beds, mattresses and pillows, amongst others.
Industry Overview
The boom in the real estate market in India has enabled the furniture market in India to experience a high growth trajectory. In Fiscal 2021, the organised market accounted for 23% of the total furniture and home goods market, which increased to 26% by Fiscal 2023. Furthermore, by Fiscal 2027, the organised market is expected to contribute to 35% of the total market share, exhibiting an annual growth rate of 36%, which surpasses the growth rate of the traditional market.
Company History
Stanley Lifestyles Limited was originally formed as a partnership firm under the Partnership Act, 1932, as amended, in the name of `Stanley Seating' pursuant to a deed of partnership dated February 1, 2007. The Company was thereafter incorporated as a public limited company as `Stanley Lifestyles Limited' upon its conversion from a partnership firm in accordance with the provisions of Part IX of the Companies Act, 1956 and received a fresh certificate of incorporation dated October 11, 2007 and a certificate for commencement of business dated December 14, 2007 from the RoC.
Products & Services
- Stanley Lifestyles Limited retails furniture products under the "Stanley" brand with wide range of home solutions offerings.
Growth Strategy
- Continue to expand its retail presence within India and abroad by leveraging the "Stanley" brand appeal.
- Continue to increase brand awareness.
- To evaluate and increase its presence in the B2B segment as well as enter into distribution arrangements.
- Further expand its product portfolio.
- To enter and expand into additional segments.
- Leverage technology to enhance customer experience and grow its operations.
Customer Base
Wholesalers and Retailers
Financial Performance
Revenue, profit after tax and total assets across the last 3 reported financial years.
Revenue
Amount in ₹ crore
Profit After Tax (PAT)
Amount in ₹ crore
Total Assets
Amount in ₹ crore
Figures in ₹ crore, on a consolidated basis, as reported for FY23 to FY25.
Objects of the Issue
How the company plans to utilize IPO proceeds.
Use of Proceeds
The funds raised through this IPO will be used for:
Initial public offer of 14,553,508 equity shares of face value of Rs. 2 each ("Equity Shares") of Stanley Lifestyles Limited ("Company" or "Issuer") for cash at a price of Rs. 369 per equity share (including a share premium of Rs. 367 per equity share) ("Offer Price") aggregating up to Rs. 537.02 crores comprising a fresh issue of 5,420,054 equity shares aggregating up to Rs. 200.00 crores by the company ("Fresh Issue") and an offer for sale of 9,133,454 equity shares aggregating up to Rs. 337.02 crores ("Offered Shares") by the selling shareholders, comprising 1,182,000 equity shares aggregating to Rs. 43.62 crores by Sunil Suresh and 1,182,000 equity shares aggregating to Rs. 43.62 crores by Shubha Sunil (collectively the "Promoter Selling Shareholders"), up to 5,544,454 equity shares aggregating to Rs. 204.59 crores by Oman India joint investment fund ii, acting through its trustee oman india joint investment fund trustee company private limited, represented by its investment manager, oman india joint investment fund - management company private limited ("Oman India joint investment fund ii") (the "Investor Selling Shareholder"), and 1,000,000 equity shares aggregating to Rs. 36.90 crores by Kiran Bhanu Vuppalapati, and 225,000 equity shares aggregating to Rs. 8.30 crores by Sridevi Venkata Vuppalapati (collectively "Individual Selling Shareholders") (the promoter selling shareholders, the investor selling shareholder and the individual selling shareholders, collectively referred to as the "Selling Shareholders") ("Offer for Sale", together with the fresh issue, the "Offer"). The face value of equity shares is Rs. 2 each. The offer price is 184.50 times the face value of the equity shares.
*Subject to approvals and market conditions.
Strengths & Risks
Key competitive advantages and factors to consider before investing.
- Largest and the fastest growing brand in the luxury/super-premium furniture segment.
- Comprehensive home furniture provider with offerings across categories and price points.
- Pan-India presence with strategically located stores.
- Focus on design-led product innovation.
- Vertically integrated manufacturer with skilled craftmanship capabilities.
- The company does not own the brand name "Stanley" which is registered in the name of one of its Promoters, Sunil Suresh. While the company has entered into the Assignment Deeds with Sunil Suresh, however, the trademarks are yet to be registered in its name. Further, one of its Promoters, Sunil Suresh has entered into a co-existence agreement with Stanley Furniture Company, Inc to limit and restrict the use of the term "Stanley" as a trademark in a composite manner in respect of products. In the event that the intellectual property rights to be assigned to it pursuant to the Assignment Deeds are not registered in its name in a timely manner or any breach or termination of the co-existence agreement occurs, it may adversely affect its business and financial condition.
- Its business is highly dependent on the sale of sofas and recliners. Variations in demand and changes in consumer preference for its sofa and recliner products could have an adverse effect on its business, results of operations and financial condition.
- The Company does not have any listed industry peers in India or abroad and it may be difficult to benchmark and evaluate its financial performance against other operators who operates in the same industry as the company.
- The company generated a substantial portion of its sales from its stores located in southern regions of India and any adverse developments affecting its operations in these regions could have an adverse impact on its revenue and results of operations.
- Any delay, interruption, or reduction in the supply of key raw materials such as leather and wood required to manufacture its products may adversely affect the company's business, results of operations, cash flows and financial condition.