Privacy Policy Statement

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Terms of Use
Use of Internet Trading at is subject to the Rules and Regulations mentioned on This website. Your logging in amounts to an acceptance of these Terms and Conditions.
Privacy Policy

This Privacy Policy statement is applicable to Alice Blue. Alice Blue does not collect personal information about individuals except when such individuals specifically provide such information on a voluntary basis. The privacy and protection of your data and information provided to us are of vital importance, we are strongly committed to protecting the personal and financial information that you submit to us.
Personal information of individual users will not be sold or otherwise transferred to unaffiliated third parties without your approval at the time of collection.

To enable us to serve you better, it is necessary that your personal information available with us is updated and accurate. You can also send us an e-mail to and we shall ensure that your information is updated and protected from any misuse or unauthorized revelation.

We share information as part of normal business operations, such as providing you with any services to which you subscribe, any activity related to these services and informing you about these services.

Our website contains links to other web sites, and Alice Blue would not be responsible for the privacy practices or the content of such Web sites.

Password policy
To help us to protect your privacy by maintaining the secrecy of the username and password you use for any of our services.

Changes to this Privacy Policy
Alice Blue reserves the right to change or update this Privacy Policy or any other of our Policies/Practices at any time. The same shall be notified to you by posting such changes or updated Private Policy on the page. Any changes or updates will be effective immediately upon posting to this web site.

No contractual obligation
Please note that this Privacy Policy does not create any contractual or other legal rights in or on behalf of any party, nor is it intended to do so.


You agree and understand that the information and material contained in this website implies and constitutes your consent to the terms and conditions mentioned below. You also agree that Alice Blue can modify or alter the terms and conditions of the use of this service without any liability.

The content of the site and the interpretation of data are solely the personal views of the contributors. Alice Blue reserves the right to make modifications and alterations to the content of the website. Users are advised to use the data for the purpose of information only and rely on their own judgment while making investment/trading decisions.
The investments/trading ideas discussed or recommended may not be suitable for all investors/traders. Alice Blue does not warranty the timeliness, accuracy or quality of the electronic content.

The content of the website cannot be copied, reproduced, republished, uploaded, posted, transmitted or distributed for any non-personal use without obtaining prior permission from Alice Blue, We reserve the right to terminate the accounts of subscribers/customers, who violate the proprietary rights, in addition to necessary legal action.

Alice Blue and its owners/affiliates are not liable for damages caused by any performance, failure of performance, error, omission, interruption, deletion, defect, delay in transmission or operations, computer virus, communications line failure, and unauthorized access to the personal accounts.
Alice Blue is not responsible for any technical failure or malfunctioning of the software or delays of any kind. We are also not responsible for non-receipt of registration details or e-mails. Users shall bear all responsibility of keeping the password secure. Alice Blue is not responsible for the loss or misuse of the password.

Alice Blue is not responsible for the content of any of the linked sites. By providing access to other web-sites,

Alice Blue is neither recommending nor endorsing the content available in the linked websites.

The stock exchange, Mumbai is not in any manner answerable, responsible or liable to any person pr persons for any acts of omissions or commission, errors, mistakes and/or partners, agents associates etc., of any of the Rules, regulations, bye-laws of the Stock Exchange Mumbai, SEBI Act or any other laws in force from time to time.

The Stock Exchange, Mumbai is not answerable, responsible or liable for any information on this website or for any services rendered by us, our employees and our servants.

Services of the Company displayed or available herein are for information and does not constitute an offer to buy or sell or a solicitation in this regard made to any person. It is only available to NRIs residing in jurisdictions permitting investment in and trading of Indian securities on Indian stock exchanges.
The Services are not available to any person or entity who is a citizen or resident of or located in any locality, state, country or other jurisdiction, where availing of such services would be contrary to any applicable law or regulation of that jurisdiction or which would subject the Company, its Directors, employees, associates, subsidiaries and/or affiliates to any registration or licensing requirement within such jurisdiction.

If you do not agree to any of the terms mentioned in this agreement, you should exit the site.

For any additional information, please email to please check with our Privacy Policy also..

Rules and Regulations

A) Introduction
This document contains important information regarding the terms and conditions, which apply to your Net -Trading Account with Alice Blue Financial Services (P) Ltd. PLEASE READ THIS DOCUMENT CAREFULLY and retain it for future reference. Please note that the information contained herein is subject to change without notice.

Opening your Trading Account

To start Net trading with Alice Blue Financial Services (P) Ltd.  you need to open a trading account and a Depository (or Demat shares) Account with Alice Blue Financial Services (P) Ltd.  All receipts and payments for buying and selling of shares and all commissions and charges will be posted to your trading account. Shares that you buy and sell through the trading account will be received in or delivered from your Demat account. Trading account refers to the account of the client maintained by Alice Blue Financial Services (P) Ltd  in their books of accounts. Demat account refers to the account opened by you with Depository for holding securities in electronic form. For the purpose of Net-Trading through Alice Blue Financial Services (P) Ltd. Demat account refers to the account opened by client with National Securities Depository Limited (NSDL) through Alice Blue Financial Services (P) Ltd. as Depository Participants (DP).
If you already have a Demat Account with Alice Blue Financial Services (P) Ltd., then the same Account can be linked to your Net trading Account. Just give us your Account details at the time of becoming a Net trading customer. Before we can make your Account operative, we require that you fill and sign all forms/agreements which form part of your Account opening kit, and supply us with all the relevant legal documents and financial information which law requires us to maintain. You warrant and represent that the information that you supply in your Account Application is accurate and truthful. please check with our Privacy Policy.
You also expressly authorize Alice Blue Securities (P) Ltd. to obtain reports concerning your credit standing and business conduct. If your application is approved, Alice Blue Financial Services (P) Ltd. will open a Net trading Account (an “Account”) for you. We reserve the absolute right to either accept or reject your application on any grounds whatsoever and you agree that you shall not dispute the result in any manner whatsoever.

B) Investment advice
You acknowledge that while Alice Blue Financial Services (P) Ltd. does provide advice regarding the suitability or profitability of a Scrip or investment, or any other tax or legal advice it may add on from time to time, You assume full responsibility with respect to transactions in or for your Account and your investment decisions. Alice Blue Financial Services (P) Ltd. and its officers, directors, employees, agents, and affiliates will have no liability with respect to transactions in or for your Account and your investment decisions.

C) Applicable rules and regulations
All transactions in your Account shall be subject to the constitution, rules, regulations, customs and usage of the exchange or market, and its clearinghouse, if any, where the transactions are executed by Alice Blue Financial Services (P) Ltd. or its agents, including Alice Blue Financial Services (P) Ltd subsidiaries and affiliates. Also, where applicable, the transactions shall be subject to the provisions of the Securities and Contracts Regulations Act (SCRA), as amended, and to the rules and regulations of the Securities and Exchange Board of India (SEBI), National Securities Depository Limited (NSDL), the exchanges where Alice Blue Financial Services (P) Ltd will facilitate trading, and any applicable self-regulatory organization

D) Who is eligible
You can open these Accounts if you are over 18 years and if you will operate this on an individual basis. It is open to resident Indians only. Indian regulations require us to maintain basic financial details about each client. You need to provide us the details of your bank account. Your signatures on the Account opening form need to be the same, as maintained in the bank records. All Resident Individuals need to provide us Income Tax returns details – IT PAN/GIR number, during your Account opening process

E) Commissions and fees
As mutually agreed and subject to the maximum prescribed by SEBI

F) Depository Account
1. Joint Accounts

Your Demat Account can be held jointly with other people (typically relatives). For your Demat Account, an instruction given to us by someone who knows your password will be necessary and sufficient condition to effect a transaction. Please note that normally regulations require both the Account holders to sign on instruction but that you are agreeable to any transactions on such Account being executed in the manner outlined above.

2. Nomination

You can also nominate someone in your Demat Account, who becomes the beneficiary of the shares held in the Account in the unfortunate event of your demise.

H) Digital contract notes
Contract notes, as per the prevailing rules and regulations, shall be issued within the stipulated time limit by e-mail to the address submitted by you.

I) Exposure Limit
Different scrips attracts different margin.

J) Compliance action
We may initiate compliance action in case of any default in payments of any dues receivable by us from the client. A. Compliance action includes but not limited to – –

Squaring off of outstanding transactions.
We have full LIEN ON CASH AND SECURITIES BALANCES in trading account /depository account of the client and may sell such securities lying with us or stock lying in client depository account with us. Any loss arising out of squaring off or sale of securities will be to the client account and we will not be liable for any cost or damage or any consequences thereof.
Locking / suspending client account and no further transactions will be allowed till the time all dues are settled or till the time as may deem fit by us.
Withholding payout of securities bought by the client against any dues receivable by us.
Levy of interest @24 p.a. for any delay in receipt of our dues, which includes pay in amount, margin amount, fees, commission, or pay other charges and please check with our Privacy Policy.
We may take any one or all compliance actions as mentioned above and will intimate to the client on compliance action being taken and details thereof.

attentionAttention Investors "Prevent unauthorized transactions in your account update your mobile number/ email Id with your Stock Broker. Receive information of your transactions directly from Exchange on your mobile / email id at the end of the day."