Introduction:
Leading alcohol company has launched a premium beer, Amstel Grande, in Uttar Pradesh, aiming to elevate the consumer experience with slow-brewed quality, rich taste, and competitive pricing across India’s expanding premium beer market.

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Share price movement of United Breweries:
On April 4, 2025, United Breweries Ltd opened at ₹1,992.95, up 0.52% from its previous close of ₹1,982.65. The stock touched a high of ₹2,006.15 and a low of ₹1,962.00. By 1:26 PM, it traded at ₹1,995.45, reflecting a 0.65% increase. The company’s market capitalization stood at ₹53,075.37 crore.
United Breweries Launches Amstel Grande:
United Breweries Limited has introduced Amstel Grande in Uttar Pradesh. The launch marks a significant expansion for UBL, part of the HEINEKEN Company, in India’s growing beer market.
Amstel Grande is a slow-brewed, longer-matured beer crafted with premium barley, Dutch yeast, and select hops. Its sugar-free formulation and smooth flavor profile reflect a commitment to quality and scored high in consumer research tests.
The beer is available across Uttar Pradesh, priced at ₹110 for 330ml, ₹160 for 500ml, and ₹210 for 650ml. With this launch, UBL strengthens its presence in India’s premium alcoholic beverage segment.
Recent news on United Breweries:
As of February 13, 2025, United Breweries Ltd reported a 25% YoY drop in Q3 profit to ₹86.73 crore, impacted by a ₹25.76 crore severance cost, despite 7% revenue growth to ₹442 crore.
Stock performance of United Breweries for Period of 1 week, 6 months, and 1 year:
United Breweries Ltd delivered a -0.81% return over the past week. It declined by 5.80% in the past six months, while gaining 11.3% over the past year.
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Shareholding pattern of United Breweries:
Particulars | Dec 2024 | Sep 2024 | Jun 2024 |
Promoter | 70.80% | 70.80% | 70.80% |
FII | 6% | 6% | 6% |
DII | 17.70% | 17.80% | 17.50% |
Public | 5.10% | 5.10% | 5.20% |
About United Breweries:
United Breweries Limited (NSE: UBL), based in Bengaluru and part of the HEINEKEN Company, is India’s largest beer manufacturer with a strong portfolio of iconic beer, water, and non-alcoholic beverage brands.
Disclaimer: The above article is written for educational purposes, and the companies’ data mentioned in the article may change with respect to time. The securities quoted are exemplary and are not recommendatory.