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Gaming stock jumps 3.5% after company partners with ONDC 

Nikhil Kamath stock launched the ‘gCommerce’ platform via ONDC, boosting in-game monetization for Indian developers. The initiative leverages e-commerce potential, with financial results due on November 14, 2024.

Introduction:

The stock has integrated with ONDC to launch the ‘gCommerce’ platform, revolutionising in-game monetization. The initiative aims to enhance revenue streams for Indian game developers through affiliate-based models, leveraging India’s e-commerce landscape. Financial results are set for November 14, 2024.

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Share Price movement of Nazara Technologies Ltd:

As of November 13, Nazara Technologies Ltd’s share price opened at ₹877.00, reached an intraday high of ₹913.00, and dipped to a low of ₹872.15 before settling at ₹893.15, reflecting significant intraday movement and investor interest during the trading session.

Nazara Technologies Ltd to launch the ‘gCommerce’ platform with ONDC:

Nazara Technologies, a diversified gaming and sports media platform, has integrated with the Open Network for Digital Commerce (ONDC) to launch the ‘gCommerce’ platform. This in-game monetisation initiative aims to help Indian game developers increase low in-app purchase conversion rates and ad revenue through scalable affiliate-based revenue-sharing models.

The gCommerce platform connects with sellers across 10+ categories using ONDC’s interoperable digital commerce network. This integration provides game developers new monetisation opportunities by enabling transactions directly within games. Currently in its soft launch phase, the platform will be rolled out to developers starting Q1 FY26, leveraging India’s e-commerce potential.

Nazara Technologies’ shares rose 3% to ₹911 after the announcement, gaining 9% over the past year and 45% in six months. However, it saw a 2% decline in the last month. Meanwhile, its Board of Directors is set to announce Q2 and half-year financial results on November 14, 2024.

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Recent news About Nazara Technologies Ltd:

Nazara Technologies Ltd has been actively expanding its portfolio through strategic acquisitions. In September 2024, the company acquired a 47.7% stake in Moonshine Technology, the parent company of PokerBaazi, for ₹832 crore, enhancing its position in the real-money gaming sector.

Ace investor holding of Nazara Technologies Ltd:

Ace investor Rekha Jhunjhunwala holds a significant 8.10% stake in Nazara Technologies Ltd, amounting to 61,83,620 shares with a holding value of ₹548.5 crore. Her substantial investment reflects strong confidence in the company’s growth potential within the gaming and sports media sector.

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Stock performance of Nazara Technologies Ltd for Period of 1 week, 6 months and 1 year:

Over the past week, Nazara Technologies Ltd’s stock declined by 6.96%. Over the last six months, it has seen a substantial drop of 42.0%. However, on a yearly basis, the stock recorded a relatively modest decline of 7.60%, reflecting ongoing market challenges.

Shareholding pattern of Nazara Technologies Ltd:

All values in %Sep-24Jun-24Mar-24
Promoters10.0510.0516.43
FII9.716.059.44
DII12.2116.7616.8
Retail & others68.0367.1357.34

About Nazara Technologies Ltd Industries:

Nazara Technologies Ltd is a leading gaming and sports media company offering diversified products, including mobile games, e-sports, and gamified learning. Focused on innovation, it caters to global markets, supporting Indian game developers and enhancing monetization through platforms like gCommerce for scalable revenue opportunities.

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