RK Swamy’s stock debut was underwhelming, opening on the NSE at ₹250 per share, a 13.2% drop from its issue price of ₹288. BSE also saw a similar decline, with the stock opening at ₹252, down by 12.5%.
Despite high expectations of a ₹288 to ₹296 range, RK Swamy’s IPO drew immense interest, oversubscribed by 25.94 times on BSE. The retail segment was subscribed 34.03 times, non-institutional investors 34.36 times, QIBs 20.58 times, and employees 2.52 times.
R K Swamy Ltd, an Indian integrated marketing giant, boasts extensive expertise across creative campaigns, data analytics, and market research. In 2023, the company skillfully managed numerous campaigns, significant data volumes, and extensive consumer research. With its subsidiaries, Hansa Customer Equity and Hansa Research, the firm stands as a leader in providing diverse, data-driven marketing solutions.
R K Swamy Limited’s IPO aims to allocate funds across various strategic areas: INR 87 crores for bolstering working capital, INR 10.985 crores for a new DVCP Studio, INR 33.342 crores in IT infrastructure, INR 21.736 crores for expanding call centers, and the remainder for general corporate purposes.
