Veritaas Advertising’s stock had a spectacular debut on the NSE SME, opening at ₹275, a stunning 141% above the issue price of ₹114. This strong opening reflects investor enthusiasm, significantly exceeding initial price expectations on its first trading day.
The Veritaas Advertising IPO, with a price range of ₹109 to ₹114 and a face value of ₹10, ran from May 13 to May 15. Each lot contained 1,200 shares, and by the close of bidding, the IPO was oversubscribed by 621.62 times.
Veritaas Advertising Limited specialises in owning and operating advertising spaces across major Indian cities like Mumbai, Delhi, and Kolkata. They provide diverse marketing solutions through police booths and hoardings, focusing on creative storytelling and effective brand strategies. Their operations emphasise proprietary ad spaces to enhance ROI and plan to expand into new markets.
Veritaas Advertising aims to use IPO proceeds for setting up 125 police booths and ten traffic pole kiosks across multiple Indian cities, with funds also allocated for general corporate purposes and strategic initiatives.