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Alice Blue Cares · CSR

Donate for a Better Tomorrow: Every Contribution Counts

Alice Blue Head Office, Bengaluru

Donate for a Better Tomorrow — Alice Blue CSR donation drive collecting clothes, shoes, bags, grocery and stationery
6
Item Categories Accepted
16
Days of Collection
2
Drop-off Points

Together, We Can Change Lives

At Alice Blue we believe that together we can bring meaningful change. As part of our CSR initiative we launched Donate for a Better Tomorrow — a donation drive in support of an NGO, where every contribution counts in helping those in need.

The drive was driven by our CSR Champions Club, and the ask was deliberately simple: a small act of kindness from each of us can make a big difference in someone else’s life.

What We Collected

Six categories of items were accepted, each with clear guidelines so every donation could actually be used:

  • Clothing & linen — washed and ironed clothes, sweaters, jackets, shawls, bedsheets, blankets, towels and wearable footwear
  • Food & groceries — dry groceries, sealed packaged food and sealed spices, non-expired only
  • Toiletries & hygiene — sealed soap, shampoo, toothpaste, mouthwash, sanitary products, detergents and cleaning products
  • Medical & wellness — sealed first-aid kits, walking sticks, wheelchairs, working hearing aids, hot water bags and new blankets
  • Books, stationery & entertainment — story and spiritual books, magazines, board games, playing cards, pens and notebooks
  • Toys — clean soft toys and non-electronic educational toys such as puzzles and blocks

Anything damaged, expired or unsafe was kept out, so that what reached the NGO was genuinely usable. Contributions were also packed to make sorting easy:

  • Clothes neatly folded and packed in bags or boxes.
  • Food, toiletries and toys packed separately and labelled.
  • Fragile items marked clearly.

How the Drive Ran

Collection ran from 25 September to 3 October 2025, with donation boxes on the 3rd floor beside Admin and on the 4th floor in front of the aquarium. It was then extended to Friday, 10 October 2025 so that more employees could take part.

Donate for a Better Tomorrow poster — drop your donation in the box today: clothes, shoes, bags, grocery, stationery
Driven by the CSR Champions Club, 25 September – 3 October 2025.

Together, let’s spread care and kindness.

Frequently asked questions

01What was “Donate for a Better Tomorrow”?
It was an Alice Blue CSR donation drive, run by our CSR Champions Club in support of an NGO, inviting employees to donate usable clothing, groceries, toiletries, medical and wellness items, books, stationery and toys.
02When did the drive run?
It ran from 25 September to 3 October 2025 and was later extended to Friday, 10 October 2025 to give more employees the chance to contribute.
03Why were there guidelines on what could be donated?
So that everything reaching the NGO could actually be used. Washed and wearable clothing, sealed and non-expired food, and sealed hygiene products were welcome; damaged, expired, used-personal or hazardous items were not.
04How does this connect to Alice Blue’s wider CSR work?
It sits alongside our long-running education support and relief-fund contributions. This drive was later continued as the Pre-Loved Essentials donation drive in 2026, whose collections went to My Smile Charitable Trust.

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