Pre-Loved Essentials: One Donation, Countless Smiles

As a continuation of our CSR initiatives, Alice Blue launched Pre-Loved Essentials — a donation drive aimed at supporting those in need through collective giving.

One donation, countless smiles.

The idea behind it is a simple one: items that may no longer serve a purpose for us can become valuable resources for someone else. By donating pre-loved essentials, our teams could extend comfort, utility and hope to the people who need them most.

Collection opened on 22 June 2026 and was scheduled to close on 29 June 2026. Donation boxes were then placed on every floor of the office, each floor using its own designated box, so contributing never meant a trip to another department.

To let more colleagues take part, the drive was extended — 8 July 2026 became the final day to contribute.

Every item collected through the Pre-Loved Essentials drive was successfully donated to My Smile Charitable Trust. The clothes, books, household essentials, groceries, footwear, bags and blankets our colleagues gave will now bring comfort, hope and smiles to individuals and families in need.

Together, we have shown that even simple gestures can create a meaningful difference in the lives of others.

A heartfelt thank you to everyone who came forward with generous contributions. Let us continue to spread kindness and create positive change, one initiative at a time.