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Alice Blue
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H

Honasa Consumer Ltd

Complete IPO details, including price band, financials, subscription status, and key insights.

Participate in the Honasa Consumer Ltd IPO with full transparency. Review issue details, company fundamentals, and financial performance, and apply securely through Alice Blue.

Apply for IPO

IPO Snapshot

Key metrics and details at a glance.

Price Band

₹324

Per Share

Lot Size

46 Shares

Minimum Investment

₹14,904

Issue Size

₹1,701.44 Cr

Face Value

₹10

Per Share

IPO Type

Book Building

Retail Quota

10%

QIB Quota

75%

NII Quota

15%

IPO Timeline

Important dates for your applying strategy.

IPO Opens31 Oct
IPO Closes2 Nov
Basis of Allotment3 Nov
Refund Initiation3 Nov
Shares Credited6 Nov

Honasa Consumer Ltd

Business model, operations, and market positioning.

Promoter Holding (Pre-Issue)

37.34%

Promoter Holding (Post-Issue)

35.02%

Issue Type

Book Building

ISIN

INE0J5401028

About the Company

Honasa Consumer Limited is a company focused on beauty and personal care business. The Company has a portfolio of six BPC brands viz., Mamaearth, The Derma Co., Aqualogica, Ayuga, BBlunt and Dr. Sheth's, each with differentiated value propositions. Its products portfolio includes products in the baby care, face care, body care, hair care, color cosmetics and fragrances segments. This product portfolio is supplemented by its professional salons chain, BBlunt Salons.

Industry Overview

The market for BPC products in India is expected to grow from approximately US$ 20 billion in 2022 to approximately US$ 33 billion in 2027 at a CAGR of approximately 11%, which is among the highest within the broader retail categories and faster than other retail categories in India during this period. The BPC products market lends itself well to digital penetration and the online BPC market, which is currently sized as US$ 3 billion, is expected to grow at 29% annually to be around US$ 11 billion by 2027, translating to an online penetration of 34%.

Financial Performance

Revenue, profit after tax and total assets across the last 3 reported financial years.

Consolidated figures
Financial Performance Categories

Revenue

▲+24.6%vs FY24

Amount in ₹ crore

Objects of the Issue

How the company plans to utilize IPO proceeds.

Use of Proceeds

The funds raised through this IPO will be used for:

Initial public offer of 52,516,742* equity shares of face value of Rs. 10 each ("Equity Shares") of Honasa Consumer Limited ("Company" or "Issuer") for cash at a price of Rs. 324^ per equity share (including a share premium of Rs. 314 per equity share) ("Offer Price") aggregating to Rs. 1701.44 crores* comprising a fresh issue of 11,268,580* equity shares aggregating to Rs. 365.00 crores* by the company ("Fresh Issue") and an offer for sale of 41,248,162* equity shares aggregating to Rs. 1336.44 crores* ("Offered Shares") by the selling shareholders, comprising 3,186,300* equity shares aggregating to Rs. 103.24* crores by Varun Alagh and 100,000* equity shares aggregating to Rs. 3.24 crores* by Ghazal Alagh (the "Promoter Selling Shareholders"), 7,972,478* equity shares aggregating to Rs. 258.31 crores* by fireside ventures investment fund i (a scheme of fireside ventures investment trust) acting through its trustee catalyst trusteeship limited (erstwhile milestone trusteeship services private limited) and duly represented by its investment manager, fireside investment advisory llp, 9,566,974* equity shares aggregating to Rs. 309.98 crores* by Sofina Ventures S.A. and 10,942,522* equity shares aggregating to Rs. 354.54 crores* by stellaris venture partners india i, (a scheme of stellaris venture partners india trust) acting through its trustee catalyst trusteeship limited (erstwhile milestone trusteeship services pvt ltd) and duly represented by its investment manager stellaris advisors llp (the "Investor Selling Shareholders"), and 1,193,250* equity shares aggregating to Rs. 38.66 crores* by Kunal Bhal, 5,700,188* equity shares aggregating to Rs. 184.69 crores* by Rishabh Harsh Mariwala, 1,193,250* equity shares up to Rs. 38.66 crores* by Rohit Kumar Bansal and 1,393,200* equity shares aggregating to Rs. 45.14 crores* by Shilpa Shetty Kundra (collectively "Other Selling Shareholders")(the promoter selling shareholders, the investor selling shareholders and the other selling shareholders, collectively referred to as the "Selling Shareholders") ("Offer for Sale", together with the fresh issue, the "Offer"). The offer included a reservation of 34,013 equity shares, aggregating up to Rs. 1.00 crores (constituting up to 0.31% of the post-offer paid-up equity share capital), for subscription by eligible employees ("Employee Reservation Portion"). The offer less the employee reservation portion is hereinafter referred to as the "Net Offer". The offer and the net offer shall constitute 16.32% and 16.31%, respectively, of the post-offer paid-up equity share capital of the company. The face value of equity shares is Rs. 10 each. The offer price is 32.4 times the face value of the equity shares. ^A discount of Rs. 30 per equity share was offered to eligible employees bidding in the employee reservation portion. *Subject to finalisation of the basis of allotment

Strengths & Risks

Key competitive advantages and factors to consider before investing.

Strengths and Risk Factors
  • Brand building capabilities and repeatable playbooks.
  • Customer centric product innovation.
  • Digital-first omnichannel distribution.

Frequently Asked Questions

01

What is the minimum investment required to apply for this IPO?

The minimum investment depends on the lot size and the upper price band of the issue. Investors must apply for at least one lot, and the total investment amount is calculated by multiplying the lot size by the upper price band.
02

How is IPO allotment decided?

IPO allotment is determined based on demand and SEBI guidelines. If the IPO is oversubscribed in the retail category, allotment is typically done through a computerized lottery system to ensure fair distribution among eligible applicants.
Listing Date7 Nov
IPO Process Completed

Subscription Status

Live demand across investor categories.

Track real-time subscription levels:

*Real-time data subject to exchange updates

Qualified Institutional Buyers (QIB)11.50x
Non-Institutional Investors (NII)4.02x
Retail Individual Investors (RII)1.35x
Overall Subscription7.61x

Company History

The Company was incorporated as `Honasa Consumer Private Limited' at New Delhi as a private limited company under the Companies Act, 2013, pursuant to a certificate of incorporation dated September 16, 2016, issued by the RoC. Subsequently, the Company was converted to a public limited company and the name of the Company changed to `Honasa Consumer Limited' pursuant to a Shareholder's resolution dated October 26, 2022 and a fresh certificate of incorporation dated November 11, 2022 was issued by the RoC.

Products & Services

  • Honasa Consumer Limited is a company focused on beauty and personal care business.

Growth Strategy

  • Expand distribution and brand awareness
  • Incubate or acquire new engines of growth
  • Strengthen business efficiency drivers

Customer Base

Wholesalers and Retailers

3,000
2,000
1,000
0
1,920
2,067
2,392
FY24FY25FY26

Profit After Tax (PAT)

▲+78.9%vs FY24

Amount in ₹ crore

250
200
150
100
50
0
112
72.7
200
FY24FY25FY26

Total Assets

▲+27.8%vs FY24

Amount in ₹ crore

3,000
2,000
1,000
0
1,658
1,825
2,119
FY24FY25FY26

Figures in ₹ crore, on a consolidated basis, as reported for FY24 to FY26.

*Subject to approvals and market conditions.

  • Data driven contextualised marketing.
  • Ability to drive growth and profitability in a capital efficient manner.
    • If the company is fail to identify and effectively respond to changing consumer preferences and spending patterns or changing beauty and personal care trends in a timely manner, the demand for its products could decrease, causing the company business, results of operations, financial condition and cash flows to be adversely affected.
    • The company brands and reputation are critical to the success of its business and may be adversely affected due to various reasons, which could have an adverse effect on the company business, financial condition, cash flows and results of operations.
    • The launch of new brands or products that prove to be unsuccessful could affect its growth plans which could adversely affect the company business, financial condition, cash flows and results of operations.
    • The compan is derives a significant amount of revenue from a limited number of products. Any decrease in the sales of its key products will adversely affect the company business, cash flows, financial condition and results of operations.
    • The company dependence on third-party manufacturers for all its products subjects the compnay to risks, which, if realized, could adversely affect its business, results of operations, cash flows and financial condition.
    03

    When will I know if shares are allotted to me?

    Allotment status is usually finalized a few days after the IPO closes. Once finalized, shares are either credited to your Demat account (if allotted) or the blocked funds are released back to your bank account.
    04

    Can I modify or cancel my IPO application?

    Yes, you can modify or cancel your IPO application anytime before the IPO closing date. Changes can be made through your Alice Blue account, subject to exchange cut-off timings.
    05

    What happens if the IPO is oversubscribed?

    If the IPO receives more applications than the number of shares available, it is considered oversubscribed. In such cases, allotment in the retail category is done on a proportionate or lottery basis, and not all applicants may receive shares.