Honasa Consumer Ltd
Complete IPO details, including price band, financials, subscription status, and key insights.
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IPO Snapshot
Key metrics and details at a glance.
Price Band
₹324
Per ShareLot Size
46 Shares
Minimum Investment
₹14,904
Issue Size
₹1,701.44 Cr
Face Value
₹10
Per ShareIPO Type
Book Building
Retail Quota
10%
QIB Quota
75%
NII Quota
15%
IPO Timeline
Important dates for your applying strategy.
Subscription Status
Live demand across investor categories.
Track real-time subscription levels:
*Real-time data subject to exchange updates
Honasa Consumer Ltd
Business model, operations, and market positioning.
Promoter Holding (Pre-Issue)
37.34%
Promoter Holding (Post-Issue)
35.02%
Issue Type
Book Building
ISIN
INE0J5401028
About the Company
Honasa Consumer Limited is a company focused on beauty and personal care business. The Company has a portfolio of six BPC brands viz., Mamaearth, The Derma Co., Aqualogica, Ayuga, BBlunt and Dr. Sheth's, each with differentiated value propositions. Its products portfolio includes products in the baby care, face care, body care, hair care, color cosmetics and fragrances segments. This product portfolio is supplemented by its professional salons chain, BBlunt Salons.
Industry Overview
The market for BPC products in India is expected to grow from approximately US$ 20 billion in 2022 to approximately US$ 33 billion in 2027 at a CAGR of approximately 11%, which is among the highest within the broader retail categories and faster than other retail categories in India during this period. The BPC products market lends itself well to digital penetration and the online BPC market, which is currently sized as US$ 3 billion, is expected to grow at 29% annually to be around US$ 11 billion by 2027, translating to an online penetration of 34%.
Company History
The Company was incorporated as `Honasa Consumer Private Limited' at New Delhi as a private limited company under the Companies Act, 2013, pursuant to a certificate of incorporation dated September 16, 2016, issued by the RoC. Subsequently, the Company was converted to a public limited company and the name of the Company changed to `Honasa Consumer Limited' pursuant to a Shareholder's resolution dated October 26, 2022 and a fresh certificate of incorporation dated November 11, 2022 was issued by the RoC.
Products & Services
- Honasa Consumer Limited is a company focused on beauty and personal care business.
Growth Strategy
- Expand distribution and brand awareness
- Incubate or acquire new engines of growth
- Strengthen business efficiency drivers
Customer Base
Wholesalers and Retailers
Financial Performance
Revenue, profit after tax and total assets across the last 3 reported financial years.
Revenue
Amount in ₹ crore
Profit After Tax (PAT)
Amount in ₹ crore
Total Assets
Amount in ₹ crore
Figures in ₹ crore, on a consolidated basis, as reported for FY23 to FY25.
Objects of the Issue
How the company plans to utilize IPO proceeds.
Use of Proceeds
The funds raised through this IPO will be used for:
Initial public offer of 52,516,742* equity shares of face value of Rs. 10 each ("Equity Shares") of Honasa Consumer Limited ("Company" or "Issuer") for cash at a price of Rs. 324^ per equity share (including a share premium of Rs. 314 per equity share) ("Offer Price") aggregating to Rs. 1701.44 crores* comprising a fresh issue of 11,268,580* equity shares aggregating to Rs. 365.00 crores* by the company ("Fresh Issue") and an offer for sale of 41,248,162* equity shares aggregating to Rs. 1336.44 crores* ("Offered Shares") by the selling shareholders, comprising 3,186,300* equity shares aggregating to Rs. 103.24* crores by Varun Alagh and 100,000* equity shares aggregating to Rs. 3.24 crores* by Ghazal Alagh (the "Promoter Selling Shareholders"), 7,972,478* equity shares aggregating to Rs. 258.31 crores* by fireside ventures investment fund i (a scheme of fireside ventures investment trust) acting through its trustee catalyst trusteeship limited (erstwhile milestone trusteeship services private limited) and duly represented by its investment manager, fireside investment advisory llp, 9,566,974* equity shares aggregating to Rs. 309.98 crores* by Sofina Ventures S.A. and 10,942,522* equity shares aggregating to Rs. 354.54 crores* by stellaris venture partners india i, (a scheme of stellaris venture partners india trust) acting through its trustee catalyst trusteeship limited (erstwhile milestone trusteeship services pvt ltd) and duly represented by its investment manager stellaris advisors llp (the "Investor Selling Shareholders"), and 1,193,250* equity shares aggregating to Rs. 38.66 crores* by Kunal Bhal, 5,700,188* equity shares aggregating to Rs. 184.69 crores* by Rishabh Harsh Mariwala, 1,193,250* equity shares up to Rs. 38.66 crores* by Rohit Kumar Bansal and 1,393,200* equity shares aggregating to Rs. 45.14 crores* by Shilpa Shetty Kundra (collectively "Other Selling Shareholders")(the promoter selling shareholders, the investor selling shareholders and the other selling shareholders, collectively referred to as the "Selling Shareholders") ("Offer for Sale", together with the fresh issue, the "Offer"). The offer included a reservation of 34,013 equity shares, aggregating up to Rs. 1.00 crores (constituting up to 0.31% of the post-offer paid-up equity share capital), for subscription by eligible employees ("Employee Reservation Portion"). The offer less the employee reservation portion is hereinafter referred to as the "Net Offer". The offer and the net offer shall constitute 16.32% and 16.31%, respectively, of the post-offer paid-up equity share capital of the company. The face value of equity shares is Rs. 10 each. The offer price is 32.4 times the face value of the equity shares. ^A discount of Rs. 30 per equity share was offered to eligible employees bidding in the employee reservation portion. *Subject to finalisation of the basis of allotment
*Subject to approvals and market conditions.
Strengths & Risks
Key competitive advantages and factors to consider before investing.
- Brand building capabilities and repeatable playbooks.
- Customer centric product innovation.
- Digital-first omnichannel distribution.
- Data driven contextualised marketing.
- Ability to drive growth and profitability in a capital efficient manner.
- If the company is fail to identify and effectively respond to changing consumer preferences and spending patterns or changing beauty and personal care trends in a timely manner, the demand for its products could decrease, causing the company business, results of operations, financial condition and cash flows to be adversely affected.
- The company brands and reputation are critical to the success of its business and may be adversely affected due to various reasons, which could have an adverse effect on the company business, financial condition, cash flows and results of operations.
- The launch of new brands or products that prove to be unsuccessful could affect its growth plans which could adversely affect the company business, financial condition, cash flows and results of operations.
- The compan is derives a significant amount of revenue from a limited number of products. Any decrease in the sales of its key products will adversely affect the company business, cash flows, financial condition and results of operations.
- The company dependence on third-party manufacturers for all its products subjects the compnay to risks, which, if realized, could adversely affect its business, results of operations, cash flows and financial condition.