Timex Group India Ltd

Timex Group India Limited, formerly known as Timex Watches Limited was incorporated on 4 October, 1988 and received the Certificate of Commencement of Business on 5 January, 1989. The name of the Company was changed from Timex Watches Limited to Timex Group India Limited on October 15, 2007. The Company's Parent Company is Timex Group Luxury Watches B.V., Netherlands and Ultimate Holding Company is BP Horological Group L.L.C. The principal activities of the Company are manufacturing and trading of watches and rendering of related after sales service. The manufacturing facility is located at Baddi, Himachal Pradesh. It provides information and technology support services to the Group Companies. In Aug.'93, the company came out with a public issue of 35.74 lac 12.5% PCDs of Rs 140 each, aggregating Rs 50.04 cr, to part-finance its project to manufacture wrist watches at its plant in Noida. TWL mainly caters to the low and middle price range of watches, providing value for money. The company has marketing and selling arrangements to use Titan Industries marketing network of over 4300 outlets all over the country and 172 high-profile showrooms and shops. The company commenced a project for the manufacture of metal cases utilising vacuum plating in May '95. During 1999-2000, the accumulated losses of the company exceed 50% of its net worth and in order to improve the net worth the company issued 4500000 equity shares of Rs 10/- at a premium of Rs 14.25 per share. The Company constructed a new state of the art manufacturing facility in Himachal Pradesh and commenced the production from April 2007. 'Nautica' brand was launched during 2007. It introduced Ferra'gamo watches in 2008-09. It further launched Mark Ecko, Versace, Tarun Tahiliani and Helix brands in 2010-11. It expanded the number of franchised retail stores, 'The Time Factory', to 76. It launched iconic Timex products such as Intelligent Quartz - the world's smartest analog watch & Heart Rate Monitor. It launched Timex Ceramics' with two unique products with ceramic bracelets and impeccable stainless- steel cases in 2022. In collaboration with Coca-Cola, it launched 3 commemorative styles to celebrate Coca-Cola's time-honored 1971 Hilltop' commercial and the unity message it portrays. It came together with contemporary luxury brand Judith Leiber to launch two limited-edition watch designs, the T80 digital and Q analog. The United Colors of Benetton Timewear was launched as part of the licensing deal with Benetton India in 2022. Further, it launched Timex Fit and Timex Fit 2.0 smart watches with various smart features such as activity tracker, telemedicine features, high resolution, Bluetooth calling and many more. Further, Timex introduced smartwatches under the brand Helix namely, Helix Metalfit and Helix Metalfit 2.0 with various smart features such as heart rate monitor, SpO2 sensor, sleep and activity tracker, mobile notifications and music control. In FY 2024, Company launched PLEIN SPORT watches in India. Further, it has launched the iconic Timex franchises like Q Timex, Waterbury and Marlin on the Timex India shopping website. The Timex x The James Brand launch generated significant media attention and consumer buzz, with strong traction across digital platforms and lifestyle media In FY 2025. It was embraced as a collectible and sold out rapidly upon release in enhancing brand perception and driving desirability. Among the key growth drivers have been the flagship franchises-Marlin, Waterbury, and Q-which gained strong traction in the Indian market. The Waterbury Clock Company honoured the spirit of American craftsmanship and innovation in 2025. In 2026, Company launched Timex Atelier, a Swiss made collection positioned in the premium accessible luxury segment. Timex Signio' was a notable addition to its portfolio during the year. Timex Signio' was introduced as a new dimension within the men's segment with bold and technical designing to the portfolio. Aston Martin watches got introduced into the Indian market in 2026. The launch of the Aston Martin watch collection further strengthened, marking the Group's entry into the performance-led luxury category.