Acquisition: ITC to acquire FMCG brand 24 Mantra Organic for ₹472.5 CrAcquisition: ITC to acquire FMCG brand 24 Mantra Organic for ₹472.5 Cr

Introduction:

Leading diversified conglomerate has signed a definitive agreement to acquire a prominent organic packaged foods brand, aiming to strengthen its presence in the fast-growing natural foods segment through strategic expansion and innovation.

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Share price movement of ITC:

On April 21, 2025, ITC Limited opened at ₹429.85, up 0.61% from its previous close of ₹427.25. The stock hit a high of ₹429.85 and a low of ₹421.40. By 12:03 PM, it traded at ₹422.00 with a market cap of ₹5,28,095.85 crore.

ITC Acquires 24 Mantra Organic in ₹472.5 Cr Deal:

ITC Limited has entered into a Share Purchase Agreement to acquire 100% equity of Sresta Natural Bioproducts Pvt. Ltd., owner of the ’24 Mantra Organic’ brand, for ₹472.5 crore.

Sresta Natural Bioproducts, a pioneer in India’s organic food market, offers over 100 products including staples, spices, oils, and beverages. It operates across domestic and international markets with deep supply chain integration.

The acquisition includes ₹400 crore upfront and up to ₹72.5 crore over 24 months. ITC aims to leverage the brand’s farm-to-fork traceability and farmer network to expand its packaged food portfolio.

Stock performance of ITC for Period of 1 week, 6 months, and 1 year:

ITC Ltd delivered a 1.35% return over the past week. It declined by 5.11% in the past six months. The stock gained 7.31% over the past year.

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Shareholding pattern of ITC:

Particulars	Mar 2025	Dec 2024	Sep 2024
Promoter	0%	0%	0%
FII	39.90%	40.20%	40.50%
DII	45.20%	45.00%	44.60%
Public	14.90%	14.90%	14.80%

About ITC:

ITC Ltd (NSE: ITC), established in 1910, is India’s largest cigarette manufacturer. It operates across FMCG, Hotels, Paperboards, Packaging, and Agri Business segments, showcasing a diversified business portfolio.

Disclaimer: The above article is written for educational purposes, and the companies’ data mentioned in the article may change with respect to time. The securities quoted are exemplary and are not recommendatory.