Mamaearth's parent Honasa Consumer jumps 5% after entering men's personal care market with Reginald Men acquisition
News by Aliceblue News Desk
12 Dec 2025

Introduction
Leading beauty and personal care house acquires a 95% stake in a premium men’s brand, expanding its presence in sunscreen and serum categories across South Indian markets.
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Share price movement of Honasa Consumer
On December 12, 2025, Honasa Consumer Ltd opened at ₹260.85, up 1.71% from its previous close of ₹256.50. The stock reached a high of ₹268.95 (4.88%) and a low of ₹253.45 (-1.19%). By 11:23 AM, it traded at ₹262.10, a 2.18% increase, with a market cap of ₹8,527.94 crore.
Honasa Acquires Reginald Men Brand
Honasa Consumer Limited has acquired a 95% stake in BTM Ventures Pvt Ltd, the parent company of Reginald Men, a premium men’s personal care brand founded in August 2022 by Trisha Reddy Talasani.
Reginald Men achieved over ₹70 crore revenue with nearly 25% EBITDA in the last twelve months. Honasa will complete the remaining 5% stake acquisition after 12 months based on pre-agreed valuation criteria.
The acquisition expands Honasa into the men’s personal care segment. Reginald Men’s products, including sunscreen and serums, are popular in South India. The deal strengthens market share and brand presence in the region.
Stock performance of Honasa Consumer for Period of 1 week, 6 months, and 1 year
Honasa Consumer Ltd delivered a 6.78% negative return over the past week, declined 16.5% over the past six months, and gained 2.17% over the past year.
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Shareholding pattern of Honasa Consumer
| Particulars | Sep 2025 | Jun 2025 | Mar 2025 |
| Promoter | 35.00% | 35.00% | 35.00% |
| FII | 15.50% | 16.10% | 15.60% |
| DII | 19.20% | 18.90% | 18.50% |
| Public | 30.40% | 30.00% | 31.00% |
About Honasa Consumer
Honasa Consumer Limited (NSE: HONASA) is a purpose-driven personal care and beauty brand house, offering digital-first brands like Mamaearth and The Derma Co., with distribution across 18,000+ pin codes and 700+ districts in India.
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Disclaimer: The above article is written for educational purposes, and the companies’ data mentioned in the article may change with respect to time. The securities quoted are exemplary and are not recommendatory.
FAQs
Q: Why is Honasa Consumer Limited share price going up today?
A: Honasa Consumer Limited share price is rising after acquiring a 95% stake in Reginald Men, expanding into the men’s personal care segment.
Q: What does Honasa Consumer Limited Ltd specialize in?
A: Honasa Consumer Limited specializes in personal care and beauty products through digital-first brands like Mamaearth, The Derma Co., and other consumer-focused offerings.
Q: What is the market capitalization of Honasa Consumer Limited?
A: Honasa Consumer Limited has a market capitalization of ₹8,527.94 crore as of December 12, 2025.

News Author
Aliceblue News Desk















