Mukesh Ambani re-launches Shein in India; Will it destroy Trent and Nykaa?Mukesh Ambani re-launches Shein in India; Will it destroy Trent and Nykaa?

Shein Returns to India with Reliance Retail’s Backing

Billionaire Mukesh Ambani-led Reliance Retail has reignited competition in India’s fast fashion market by re-launching Shein. With prices starting at ₹199 and an online-first strategy, Shein aims to challenge established players like Tata Group’s Trent-owned Zudio and Nykaa Fashion.

Shein was previously a popular fashion brand in India before its ban nearly five years ago. At its peak, it received 20,000-50,000 daily orders. Now, with Reliance Retail’s backing, the brand has re-entered the Indian market, potentially reshaping the country’s fashion retail landscape.

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The fast fashion segment in India has been growing at a rapid pace, with a 30-40% year-on-year expansion, significantly outpacing the overall fashion market’s 6% growth in FY24. Industry estimates suggest that the segment could be worth $50 billion by FY31.

Shein’s strength lies in its ultra-fast manufacturing model, introducing new designs in just 5-7 days, much faster than the industry standard of 1-2 weeks. This quick turnaround enables it to stay ahead of fashion trends and cater to evolving consumer demands efficiently.

Unlike India’s leading fast fashion retailers such as Zudio, Intune, StyleUp, and Yousta, which focus on a strong store network, Shein’s online-first approach sets it apart. This digital strategy aims to capture India’s growing e-commerce market and attract price-conscious shoppers.

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The re-launch of Shein has sparked intense competition in the industry, with Trent and Nykaa facing immediate pressure. Despite competition, Shein’s ability to scale its operations will depend on its supply chain efficiency and customer acquisition.

While existing brands have well-established networks, Shein’s strategy of leveraging Reliance Retail’s digital and logistical infrastructure could drive its expansion. With an aggressive pricing model and digital reach, Shein’s return signals a transformation in India’s fast fashion industry.

Trent Ltd

On February 10, 2025, Trent Ltd opened at ₹5,455.50, unchanged from its previous close of ₹5,455.50. The stock reached a high of ₹5,479.00 and a low of ₹5,170.05. By 3:04 PM, it traded at ₹5,199.25, with a market cap of ₹1,84,144.28 crore.

Trent Ltd (NSE: TRENT), a part of the Tata Group, operates in retailing apparel, footwear, accessories, toys, and groceries. With diverse retail formats, it caters to various consumer segments, benefiting from Tata Group’s strong presence across multiple industries and markets.

Nykaa

On February 10, 2025, FSN E-Commerce Ventures Ltd (Nykaa) opened at ₹175.85, up 2.28% from its previous close of ₹173.50. The stock reached a high of ₹175.85 and a low of ₹167.45. By 3:08 PM, it traded at ₹169.55, with a market cap of ₹48,489.67 crore.

FSN E-Commerce Ventures Ltd (NSE: NYKAA), popularly known as Nykaa, is a consumer technology platform offering a content-led, lifestyle retail experience. It provides a diverse range of beauty, personal care, and fashion products, including its own manufactured brands.

Disclaimer: The above article is written for educational purposes, and the companies’ data mentioned in the article may change with respect to time The securities quoted are exemplary and are not recommendatory.