Novus Loyalty gains 8.5% on winning ₹88 Cr digital rewards contract from Central Bank of India
News by Aliceblue News Desk
17 Apr 2026

Introduction
Leading digital solutions provider secured ₹88 crore contract from Central Bank of India to manage loyalty rewards programs across multiple banking channels for three years period.
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Share price movement of Novus Loyalty
On April 17, 2026, Novus Loyalty Ltd opened at ₹184.50, up 2.53% from its previous close of ₹179.95. The stock reached a high of ₹195.00 (8.37%) and a low of ₹184.50. By 10:58 AM, it traded at ₹186.35, a 3.56% increase, with a market cap of ₹289.78 crore.
Novus Loyalty Wins ₹88 Crore Contract
Novus Loyalty Limited executed a Service Level Agreement with Central Bank of India on April 16, 2026. The contract was awarded through GeM RFP bid GEM/2025/B/6413323 for loyalty programs.
The agreement includes deployment, management and migration of loyalty rewards programs across debit cards, UPI, internet banking and mobile banking channels. The contract tenure is three years.
The total contract value is approximately ₹88 crore, subject to usage. The bank issued an initial purchase order worth ₹7,32,24,015 as part of the agreement.
Stock performance of Novus Loyalty for period of 1 week
Novus Loyalty Ltd delivered a 1-week return of 11.8%.
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About Novus Loyalty
Novus Loyalty Ltd (BSE: 544735) is a technology driven company providing loyalty and rewards solutions, helping businesses manage customer engagement, loyalty programs, and reward ecosystems across industries.
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Disclaimer: The above article is written for educational purposes, and the companies’ data mentioned in the article may change with respect to time. The securities quoted are exemplary and are not recommendatory.
FAQs
Q: Why is Novus Loyalty Ltd share price rising today?
A: Novus Loyalty Ltd share price rose after securing ₹88 crore Central Bank of India contract for loyalty rewards programs across multiple digital banking channels.
Q: What is Novus Loyalty Ltd’s main business focus?
A: Novus Loyalty Ltd provides technology driven loyalty and rewards solutions, enabling businesses to manage customer engagement and loyalty programs across industries.
Q: What are the 52-week high and low of Novus Loyalty Ltd stock?
A: Novus Loyalty Ltd stock recorded a 52 week high of ₹195.00 and a 52 week low of ₹138.70.

News Author
Aliceblue News Desk















