Setu by Pine Labs unveils India’s first agentic bill payments platform on AI chatbots
News by Aliceblue News Desk
10 Dec 2025

Introduction
Leading fintech company launches India’s first agentic bill payments experience on ChatGPT and Claude, enabling consumers to fetch, verify, and pay bills safely while tracking spending and avoiding errors.
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Share price movement of Pine Labs
On December 10, 2025, Pine Labs Ltd opened at ₹244.90, up 1.03% from its previous close of ₹242.45. The stock reached a high of ₹245.90 (1.43%) and a low of ₹240.50 (-0.79%). By 1:53 PM, it traded at ₹244.70, a 0.93% increase, with a full market cap of ₹28,098.32 crore.
Setu Launches India’s First AI Bill Payments
Setu by Pine Labs launched India’s first agentic bill payments experience on ChatGPT and Claude. The service aims to reduce errors and stress in tracking and paying monthly bills for consumers.
The agent fetches bills in real-time, checks for unusual charges, pays using pre-blocked funds, follows user-set limits, and provides spending insights. It operates entirely under the consumer’s control.
The experience is designed for safety and efficiency. Setu plans a phased rollout across additional AI platforms. Consumers can manage routine bill tasks while setting operational boundaries for the agent.
Stock performance of Pine Labs for Period of 1 week
Pine Labs Ltd delivered a -1.98% return over the past week.
Shareholding pattern of Pine Labs
| Particulars | Nov 13, 2025 |
| Promoter | 0% |
| FII | 5.10% |
| DII | 9.90% |
| Public | 85% |
About Pine Labs
Pine Labs Ltd (NSE: PINELABS), incorporated in 1998, is a leading Indian merchant commerce platform offering point-of-sale solutions, payment processing, and merchant financing services for businesses across India.
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Disclaimer: The above article is written for educational purposes, and the companies’ data mentioned in the article may change with respect to time. The securities quoted are exemplary and are not recommendatory.
FAQs
Q: Why is Pine Labs Ltd share price going up today?
A: Pine Labs Ltd share price is rising after Setu launches India’s first agentic bill payments experience on ChatGPT and Claude.
Q: What does Pine Labs Ltd specialize in?
A: Pine Labs Ltd specializes in point-of-sale solutions, payment processing, and merchant financing services across India.
Q: What is the market capitalization of Pine Labs Ltd?
A: Pine Labs Ltd has a full market capitalization of ₹28,098.32 crore as of December 10, 2025.

News Author
Aliceblue News Desk















