Signpost India zooms 11% on bagging prime outdoor advertising rights on iconic Kolkata stretchesSignpost India zooms 11% on bagging prime outdoor advertising rights on iconic Kolkata stretches

Introduction

Leading outdoor advertising company has secured exclusive rights in Kolkata under a 10-year PPP project, covering key streets with projected revenue of ₹450 crore.

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Share price movement of Signpost India

On February 24, 2026, Signpost India Ltd opened at ₹267.85, up 10.69% from its previous close of ₹242.00. The stock reached a high of ₹267.85 (10.69%) and a low of ₹243.10. By 11:58 AM, it traded at ₹248.00, a 2.48% increase, with a market cap of ₹1,325.56 crore.

Signpost India Wins Kolkata Ad Rights

Signpost India Limited has been awarded exclusive outdoor advertising rights under the “Kolkata Streetscape Renaissance” project by Kolkata Municipal Corporation. The contract covers key streets including Park Street and Camac Street.

The agreement is structured as a Public-Private Partnership (PPP) with a tenure of 10 years, extendable by two years. Annual fixed revenue to the authority is ₹16.38 crore with a 5% escalation every three years.

Total projected revenue to the authority, including GST, is over ₹250 crore. The gross advertising revenue for Signpost India Limited is expected to be approximately ₹450 crore over the concession period.

Stock performance of Signpost India for period of 1 week, 6 months, and 1 year

Signpost India Ltd declined 1.10% over the past week and fell 13.4% in the past six months. The stock decreased 3.25% over the past one year.

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Shareholding pattern of Signpost India

Particulars	Dec 2025	Sep 2025	Jun 2025
Promoter	67.70%	67.70%	74.00%
FII	0.10%	0.10%	0.10%
DII	0.00%	0.00%	0.00%
Public	32.20%	32.20%	25.90%

About Signpost India

Signpost India Ltd (NSE: SIGNPOST), incorporated in 2008, is a Digital Out of Home (DOOH) and integrated advertising company providing outdoor advertising solutions across India.

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Disclaimer: The above article is written for educational purposes, and the companies’ data mentioned in the article may change with respect to time. The securities quoted are exemplary and are not recommendatory.

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