Marketing Head

Job Description –Marketing Head
Stock Market / Investment Services Company
Position Summary
Marketing Head is responsible for driving customer acquisition, investor engagement, brand
growth, and revenue generation for the company's stock market, trading, investment advisory,
and wealth management services. The role requires deep understanding of financial markets,
regulatory compliance, digital growth strategies, and investor behaviour.
The CMO will lead all marketing initiatives, including performance marketing, brand building,
investor education, lead generation, customer retention, partnerships, and communication strategies
to position the company as a trusted financial services brand.

Key Responsibilities
Strategic Leadership
• Develop and execute the company's marketing vision and growth strategy.
• Align marketing initiatives with business objectives, revenue targets, and customer
acquisition goals.
• Identify emerging market trends, investor preferences, and competitive opportunities. •
Work closely with the CEO, Sales, Research, Product, and Compliance teams. Customer
Acquisition & Growth
• Drive acquisition of traders, investors, and wealth management clients.
• Develop scalable lead-generation campaigns across digital and offline channels.
• Optimize customer acquisition cost (CAC), conversion rates, and customer lifetime value
(CLV).
• Build referral, affiliate, and partnership marketing programs.
Digital Marketing & Performance
• Lead SEO, SEM, social media, email marketing, influencer collaborations, and content
marketing.
• Manage paid advertising campaigns across Google, Meta, YouTube, LinkedIn, and financial
platforms.
• Utilize marketing automation and CRM systems to improve lead nurturing. •
Monitor campaign effectiveness and ROI.
Brand Building & Investor Trust
• Strengthen brand positioning as a trusted investment and financial services company.

• Develop thought leadership campaigns around investing, wealth creation, and market
insights.
• Oversee PR, media relations, webinars, investor events, and public communications. •
Ensure brand consistency across all customer touchpoints.
Content & Investor Education
• Lead creation of educational content including:
o Stock market insights
o Investment guides
o Trading strategies
o Webinars and podcasts
o Research reports
o Market commentary
• Build investor awareness and engagement through educational initiatives.
Regulatory & Compliance Coordination
• Ensure all marketing communications comply with applicable financial regulations. •
Collaborate with Compliance and Legal teams to review marketing materials. • Maintain
transparency and ethical standards in all promotional activities. Analytics & Reporting
• Track KPIs including:
o Lead generation
o Customer acquisition cost (CAC)
o Return on Ad Spend (ROAS)
o Customer Lifetime Value (CLV)
o Website traffic
o Brand awareness
o Revenue contribution
• Present performance reports to executive leadership.
Team Leadership
• Build and lead high-performing marketing teams.
• Manage external agencies, creative partners, and media vendors.
• Foster innovation, accountability, and data-driven decision-making.

Qualifications
Education
• Bachelor's degree in Marketing, Business, Finance, Economics, or related field. •
MBA preferred.
Experience
• 10+ years of marketing experience.
• Experience in stock broking, investment advisory, wealth management, fintech, mutual
funds, or financial services.
• Proven track record in scaling customer acquisition and revenue growth.