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How to Buy Shares Online

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How To Buy Shares Online?: Step-by-Step Guide

Buying shares online involves opening a Demat and trading account, selecting a broker, funding your account, researching stocks, and placing buy orders through a trading platform. Monitor your investments regularly, use risk management strategies, and stay updated on market trends.

Table of Contents

What Is A Share?

A share represents a unit of ownership in a company, giving shareholders a claim on a portion of its assets and profits. Companies issue shares to raise capital, and investors buy them to gain potential returns through price appreciation and dividends.

Shares are traded on stock exchanges, where prices fluctuate based on market demand, company performance, and economic conditions. Investors can buy and sell shares through brokerage platforms, benefiting from long-term growth, dividends, and capital gains while managing risks associated with market volatility.

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Types Of Shares

Shares represent units of ownership in a company, allowing investors to participate in its growth and profits. They are broadly categorized into different types based on rights, benefits, and risk factors.

Equity Shares: Equity shares, also known as ordinary shares, represent ownership in a company and give shareholders voting rights. Investors earn returns through dividends and capital appreciation, but they also bear the risk of market fluctuations, making them suitable for long-term investment.

Preference Shares: Preference shares provide fixed dividends and priority over equity shareholders during profit distribution and liquidation. They usually do not carry voting rights but offer stability in returns. Types include cumulative, non-cumulative, convertible, and non-convertible preference shares, catering to different investment needs.

Where To Buy Shares Online In India?

You can buy shares online in India through SEBI-registered stockbrokers and trading platforms that provide access to exchanges like NSE and BSE. These platforms offer mobile and web-based interfaces, enabling seamless trading with real-time market data, research tools, and portfolio management options.

  • Full-Service Brokers: Offer personalized research reports, advisory services, and portfolio management for investors seeking expert guidance.
  • Discount Brokers: Provide cost-effective trading with low brokerage fees, ideal for self-directed traders focusing on independent market analysis. Example: Alice Blue.
  • Bank-Based Trading Accounts: Allow direct integration with a savings account, ensuring smooth fund transfers and easy investment management.
  • New-Age Investment Apps: Feature user-friendly interfaces, automated tools, and advanced analytics for beginners and experienced traders alike.

Why Buy Shares Online?

The main advantage of buying shares online is the convenience, speed, and lower costs it offers. Investors can trade anytime, access real-time market data, and manage their portfolios efficiently without relying on intermediaries, making stock market participation seamless and more profitable.

  • Convenience & Accessibility: Online trading allows investors to buy and sell shares from anywhere using a computer or smartphone, eliminating the need for physical visits to brokerage firms.
  • Lower Costs: Digital platforms charge lower brokerage fees than traditional brokers, helping investors save money and maximize their returns while trading in the stock market.
  • Real-Time Market Data: Investors can access live stock prices, news, and analytical tools to make well-informed trading decisions, enhancing the chances of profitable investments.
  • Faster Transactions: Online trading ensures quick order execution, seamless fund transfers, and efficient portfolio tracking, enabling investors to respond to market changes instantly.

How To Sell Shares Online?

The process of selling shares online involves selecting the stocks, choosing the right selling price, and executing the trade through an online trading platform like Alice Blue. Investors can sell shares quickly, track market trends, and optimize profits based on their financial goals.

  • Select Shares to Sell: Log in to your trading account, check your portfolio, and choose the stocks you want to sell based on market trends and investment strategy.
  • Set the Selling Price: Decide whether to sell at the current market price for immediate execution or set a limit price to sell at a preferred rate.
  • Execute the Order: Place the sell order through the trading platform, ensuring sufficient balance in your Demat account to cover the transaction.
  • Receive Funds: Once the trade is executed, the proceeds are credited to your linked bank account within the settlement period, usually T+1 or T+2 days.

Strategies To Buy Shares

The main strategies to buy shares involve analyzing financial data, tracking market trends, diversifying investments, and selecting the right buying approach. Investors should research thoroughly, manage risks, and apply strategic planning to maximize returns while minimizing potential losses in stock market investments.

  • Fundamental Analysis: Investors assess a company’s financial statements, revenue growth, and industry position to determine its true value. This helps identify undervalued stocks with strong growth potential for long-term investments.
  • Technical Analysis: Traders use price charts, trend indicators, and historical data to predict stock movements. This method helps in identifying the best entry and exit points for short-term trading.
  • Diversification: Spreading investments across different sectors reduces risk. Holding a mix of stocks ensures that losses in one sector can be offset by gains in another, maintaining a balanced portfolio.
  • Buy and Hold Strategy: Investors purchase shares of fundamentally strong companies and hold them long-term. This approach benefits from compounding returns, dividend payouts, and capital appreciation over time.

We hope that you are clear about the topic. But there is more to learn and explore when it comes to the stock market, and hence we bring you the important topics and areas that you should know:

Market What is Primary Market?
Difference between IPO and FPO
What is Secondary Market?
What is Bond Market?
Bull vs Bear Market
Trading What is Online Trading?
Difference between Futures and Options
What is Options Trading?
What is Commodity Trading?
What is Algo Trading?
Investment What is Bonus Share?
What is Valuation of Shares?
What is Corporate Action?
Analysis Stock Market Analysis
Individual Topics Stoploss Order
What are CTT & STT Charges?
India Vix
Difference between FDI and FII
Account What is Trading Account
What is Demat Account
Full Service Broker vs Discount Broker

How To Buy Shares Online? – Quick Summary

  • A share represents ownership in a company, offering profit potential through price appreciation and dividends. Traded on stock exchanges, share prices fluctuate based on market demand, company performance, and economic conditions, impacting investor returns.
  • Shares represent company ownership and are categorized based on rights and risks. Equity shares offer voting rights and market-based returns, while preference shares ensure fixed dividends with priority in payouts but usually lack voting rights.
  • You can buy shares online in India through SEBI-registered brokers, offering access to NSE and BSE. Options include full-service brokers, discount brokers, bank-based accounts, and investment apps, ensuring seamless trading with research tools and portfolio management.
  • Buying shares online offers convenience, lower costs, real-time market data, and faster transactions. Investors can trade anytime, access live prices, and manage portfolios efficiently, making stock market participation seamless and more profitable.
  • Selling shares online involves selecting stocks, setting a price, executing the order through a trading platform like Alice Blue, and receiving funds in your bank account within the settlement period, ensuring quick and efficient transactions.
  • Buying shares involves analyzing financial data, tracking trends, diversifying investments, and choosing the right strategy. Key methods include fundamental and technical analysis, diversification, and long-term holding to maximize returns while minimizing risks.
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How To Buy Shares Online In India? – FAQS  

1. How Can I Buy Shares Online?

To buy shares online, open a Demat and trading account with a registered broker like Alice Blue, deposit funds, and choose stocks based on research. Use the broker’s online platform to place buy orders. Monitor your investments and adjust your portfolio as needed.

2. Can I Buy Shares Without A Broker?

No, you cannot buy shares directly without a broker. Stock exchanges require investors to trade through registered brokers or online platforms. However, you can use discount brokers offering low-cost trading services to reduce fees while buying shares online.

3. What is The Best Online Platform to Buy Shares?

The best online platform depends on your needs. Popular choices in India include Alice Blue. These platforms offer user-friendly interfaces, low brokerage fees, advanced trading tools, and research reports to help investors make informed decisions.

4. Do I Need A Demat Account To Buy Shares Online?

Yes, a Demat account is essential for buying shares online. It holds shares electronically and facilitates smooth transactions. Without a Demat account, you cannot trade in the stock market, except for IPO applications through the ASBA (Application Supported by Blocked Amount) process.

5. How Much Money Do I Need To Start Investing In Shares?

There is no fixed amount required to start investing in shares. You can begin with as little as ₹100 by purchasing low-cost stocks. However, a higher budget allows better diversification, reducing risks and improving potential returns over time.

6. What Is The Best Time To Buy Shares Online?

The best time to buy shares depends on market conditions. Many traders prefer morning hours (9:15 AM – 10:30 AM) for volatility-driven trades, while long-term investors focus on corrections and dips to buy quality stocks at lower prices.

7. How Do I Choose Which Shares To Buy?

Choose shares based on fundamental and technical analysis. Evaluate company performance, financials, growth potential, industry trends, and risk factors. Use indicators like P/E ratio, moving averages, and earnings reports to make informed investment decisions. Diversification minimizes risks.

8. Are There Any Fees For Buying Shares Online?

Yes, fees include brokerage charges, exchange transaction fees, Securities Transaction Tax (STT), GST, and stamp duty. Full-service brokers charge higher fees for research-based services, while discount brokers offer lower costs for self-directed trading. Always review brokerage plans before investing.

Disclaimer: The above article is written for educational purposes and the companies’ data mentioned in the article may change with respect to time. The securities quoted are exemplary and are not recommendatory.

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